Summary

Work experience

• Manager, Social Media & Integrated Marketing

  Simpson Strong-Tie

  2021.02-Current

  (5 years)

  Strategic Marketing Operations: Spearheads the development and implementation of holistic marketing strategies across seven business segments. Collaborates with product development, sales, creative and content teams to develop roadmaps building brand and product recognition while nurturing existing audiences and inspiring growth. Media Relations: Evolving media relations efforts to identify new opportunities in modern and anticipated media consumption trends. Maximizing overlapping earned and owned media storytelling to create sustained brand and product narratives. Influencer Relations: Lead the development and expansion of influencer marketing program from small project DIY consumer focus to encompass larger breadth of Simpson Strong•Tie solutions by targeting professional contractors and B2B product specifiers. Social Media Strategy: Administers oversight of social media strategy by providing management and team guidance for Meta platforms, LinkedIn, YouTube, Twitter, and Pinterest. Accounts•Based Marketing: Strengthening the relationship between sales and marketing through social media training, sales•informed content development, employee engagement platforms, and semi•regular needs discussions. Employer Brand: Directs the Talent Marketing Specialist through company•wide recruitment marketing needs assessments. Leveraging the opportunities discovered during the assessment to restructure the company’s recruiting strategy and better support regional hiring. Show less
• Social Media and Digital Marketing Manager

  Simpson Strong-Tie

  2018.01-2021.02

  (3 years)

  Managed social media, public relations, blog content development, influencer relationships, analytics reporting, and integrated campaign strategy. Developed a holistic approach to content marketing by building bridges between seven business segments, sales, training, engineering, and recruiting. Repositioned annual campaigns, such as deck repair season and seismic retrofit, that would typically encompass a single business segment to reflect multiple business segments. Opened new opportunities for storytelling about the company. Grew the Brand Ambassador program to better represent the company as a whole by developing relationships that highlight a wider breadth of Simpson Strong•Tie products. Expanded the program to include professional contractor influencers. Began a relationship between marketing and talent acquisition to develop and launch the company’s first recruitment marketing program, resulting in team growth through the new Recruitment Marketing Specialist position. Strengthened communication between sales and marketing by building a sales empowerment social program. Trained interested sales team members on social media best practices and leveraged those team members for brand and product amplification. Pioneered Thought Leadership initiative which provides an opportunity for employees from every level in the company to share their expertise, life experiences, and passions. The initiative empowers employees while highlighting the company’s commitment to attracting, supporting and retaining top talent. Worked with Senior Integrated Marketing Manager to shift the company’s heavy focus on product marketing to include brand marketing. Developed new ways to communicate Simpson Strong•Tie’s culture of industry leadership, employee contributions and successes, and culture of giving back to the community. Show less
• Social Media and Content Marketing Manager

  UpOut

  2017.02-2017.12

  (a year)

  • Leveraged daily content creation to drive UpOut’s brand identity in five markets (San Francisco, Los Angeles, New York City, Chicago, and DC). Researched, analyzed, and predicted local and national trends to fuel SEO, inform content, and encourage viral response. • Reversed declining pageview trends with significant year•over•year growth in Los Angeles (up 25%) and Chicago (up 58%) • Efficiently managed display ads program: Google AdWords, Outbrain, Facebook Business • Recruited, hired, and managed teams of writing and marketing interns each semester. Expanded existing internship program to increase business impact at a significant financial value to the company while providing greater professional development to interns. • Implemented superior SEO practices including development of cornerstone content, tracking backlink quality, internal linking, historic optimization, and keyword analysis. • Successfully harnessed and grew social channels: — Facebook: Cumulative 193,000 likes, driving 62 percent of sessions — Twitter: Cumulative 29,000 follows, driving 5 percent of sessions — Pinterest: Utilized boards to drive 5 percent of sessions — StumbleUpon: Combination earned and paid stumbles to drive 28 percent of sessions — Instagram: Cumulative 84,000 followers; average 760 likes per post Show less
• Marketing & Events Coordinator

  Merlin Entertainments Madame Tussauds & San Francisco Dungeon

  2014.05-2017.02

  (3 years)

  Delivered successful product marketing through the comprehensive direction of Public Relations, Digital and Media Outreach, Partnerships, and e•Commerce Solutions. Partnered with top•tier clients to deliver integrated brand experiences through media and community events, digital management, and strategic collaborations. • Drove all aspects of public relations initiatives, including digital and media outreach, selective partnering, and developing and executing complex, multi•faceted marketing campaigns that incorporate digital and print ad buying, social media campaigns, website development and management, and superior interpersonal skills that facilitate follow•up opportunities and customer retention. • Launched new ventures and rebranding campaigns for existing operations through comprehensive brand analysis and planning, implementing marketing initiatives that distinguish companies and incite excitement throughout potential audiences. • Conceptualized, created and delivered comprehensive public relations and marketing campaigns, leading team members, photographer, videographer, and PR agency representative to drive lead generation and production of consumer•focused events that articulate brand initiatives and educate social influencers. • Engaged superior research and analysis talents to generate in•depth digital strategies that maximize awareness and revenue conversion that meets projected consumer demands and trends. — Incorporated consumer metrics to assess event and campaign successes through ticket purchasing trends, key performance indicators, and social media data, developing and presenting timely monthly marketing reports for management assessments. — Collaborated with internal partners, global stakeholders, agency management and external designers to align relevant partnerships that mastermind public relations and special events from concept to execution, maximizing cross•channel media coverage and social penetration. Show less
• Co-Founder, Editor, Writer and Event Organizer

  dane101

  2005.04-2013.11

  (9 years)

  Launched distinguished blog and news website, growing operations to become the Number 3 destination news site in Madison by pioneering the use of social media for breaking news and cultural events promotions and through expansive community outreach campaigns that solidified a reputation as a knowledgeable, ethical industry contact. • Expertly managed and directed volunteer and paid contributor efforts that amassed thousands of annual stories (3.5K+ in 2011) and multi•million page views with recognition as the best on•the•ground coverage outlet for special events and newsworthy happenings involving music, art and politics. • Produced 100+ specialty events throughout Madison, gaining a reputation as an industry leader in quality, successful public events as marketing tools. — Launched and grew to sold•out attendance the annual city•wide music festival that attracted 70+ bands at eight (8) venues over the course of three (3) nights. — Developed and executed 80+ cultural events in partnerships with local artists, performers and venues, driving ongoing annual events such as the midwinter Fire Ball Masquerade, Freakin’ Halloweekend, Geekesque Burlesque, What’s Your Damage, the MadPubQuiz of Awesomeness and Brew and View. — Expertly coordinated the public media and outreach coverage of the Wisconsin Film Festival that resulted in more WFF•related content and elevating Dane101 as the 2012 WFF Media Sponsor. Show less
• Event Producer/Coordinator

  Forward Collaborative

  2007.02-2009.04

  (2 years)

  • Planned, coordinated, and successfully produced 2008’s Forward Music Festival, a city•wide two•day music festival featuring 78 bands at eight venues attracting more than 2,500 attendees. Personally managed all finances with nearly $80,000 exchanged. Negotiated venue and artist contracts.

Educational experience

• The University of Connecticut

  Journalism, Communication, Journalism, and Related Programs

  1998.01-2002.01

  (4 years)