(1 year 3 months)

Responsible for new Huawei watch product launching process, generating revenues through collaboration with multi-functional team (MKT, Retail,Channel, e-commerce, service and PDT) and perform E2E project management to shape the commercially robust. Driving the development of new product, collaborated with R&D, sorting, mining, optimizing key features which presented as selling points; Planned launching roadmap through researching on targeted consumers, competitor products, brand position, channel models, market-layout across regions. Built Sales In & Out objectives in global, establishing integrated capabilities and standards for channel/flag store/retails, unifying and setting sales target by regions and country layers, conduct timely review of KPI to ensure target achievement.

Ads Product Management & Operations, responsible commercial results of Huawei App, through improving programmatic ads conversion effects and optimizing traffic capabilities, building ads product features. Led qualitatively and quantitatively analysing project on ads realization effects, optimizing strategies through data analysis. Formulated and implemented user-level operation strategies to ensure the smooth running of ads tasks.

(4 years 1 month)