Work experience

• Marketing Specialist, Engagement

  Yami

  2024.04-Current

  (a year)

  2 years 1 month
• Marketing Operations Specialist

  K-PLAY! FEST

  2023.03-2024.04

  (a year)

  (1 year 2 months)
• Marketing Intern

  //

  2022.08-2023.01

  (6 months)

  • Successfully led and managed Instagram social media campaigns that promoted K-Pop/culture events, resulting in a significant increase of 3k+ followers. • Developed and presented a comprehensive marketing brief on potential sponsorship opportunities to the executive team, leading to the addition of two new sponsorships. • Regularly monitored social media analytics and exceeded follower goals by 18% across all accounts (Instagram, Twitter, Facebook, TikTok), resulting in increased engagement on new posts.
• English Teacher

  3R English

  2020.07-2022.06

  (2 years)

  • Developed and delivered weekly, engaging lesson plans to improve students' English reading comprehension and writing abilities, resulting in a significant increase in their language proficiency. • Created a dynamic and interactive virtual classroom environment that fostered a love for learning by promoting active participation and incorporating fun, relevant topics, resulting in increased student engagement and motivation.
• Marketing Intern

  Study123 (Dannykids)

  2021.09-2021.12

  (4 months)

  • Curated and managed Facebook stories and posts, promoting learning materials and highlighting various holidays and events, successfully reaching a target audience of 3k+ • Created and produced audio and video projects, promoting the curriculum and special events such as Children's Day, to enhance student engagement and interest. • Collaborated with team members to brainstorm and plan engaging events for students and their parents, fostering a strong community and encouraging participation in school activities.
• Marketing Intern

  MCE Logistics

  2020.09-2020.12

  (4 months)

  • Led the 2020 Southern California student recruitment campaign, effectively managing the collaboration and distribution of recruitment materials for over 10 company sponsors in both Chinese and English languages. • Conducted research on marketing strategies and current industry news, to improve the content and relevance of the American Small Business Information Network (ASBIN) website, resulting in a better understanding of trends within the field. • Worked closely with the team to develop comprehensive marketing plans and goals that aligned with the company's budget and needs, resulting in successful campaigns and increased visibility.
• Associate

  JCPenney

  2019.07-2019.08

  (2 months)
• Communications Intern

  //

  2018.09-2018.12

  (4 months)

  • Increased social media engagement by 15% through the curation of Facebook and Twitter posts. • Boosted event attendance by 20% through collaboration on marketing asset creation and development of a branch staff directory in Excel.
• Line Cook

  Freshii

  2018.07-2018.08

  (2 months)
• Dietary Aide

  Panera Bread

  2017.06-2017.12

  (7 months)
• Sales Associate

  //

  2016.08-2017.03

  (8 months)

Educational experience

• University of Southern California

  Public Relations

  2020.01-2022.12

  (3 years)

Certificates