Jennifer Massey,
Oklahoma City, Oklahoma, United StatesNationality United States
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Work experience
Head Of Marketing Communications
BioLinked2021.06-Current(4 years)Spearheaded the development and redesign of the BioLinked brand to enable the company to inspire partner loyalty while expanding to new product audiences, markets and channels Currently, develops, communicates and executes a comprehensive brand marketing strategy while providing leadership and marketing guidance to the leadership team Optimizing the marketing departments financial resources for the greatest ROI Creating campaigns, initiatives and communications to support BioLinkeds growth strategy Subject matter expert providing innovative solutions to B2B clients, partners and the publicMarketing And Public Relations Consultant
Havenary LLC2014.07-Current(11 years)Planned and executed a beer tasting, champagne tasting and gala that raised more than $425,000 for St. Anthony HospitalIncreased social media traffic for my organization by over 400 percent in three years by using innovative strategies to deliver relevant, useful, and powerful information to the publicEarned an Award of Excellence for the successful planning and facilitation of a city wide event drawing more than 30,000 people, an increase of 100 percent from the year priorReceived a 2011 Oklahoma Society of Professional Journalists Award for Editorial WritingHead of Marketing
JCB, Inc.2016.11-2021.02(4 years)Managed social media, all marketing content both digital and print, websites, public relations and creative direction of three distinct brandsMonitored online brand reputation including reviews, news stories, interviews, comments and direct messages from the public for all brands in the Johnnies family of restaurantsCoordinated online redesign for three restaurant concepts including web redesign and implementation of online ordering, mobile app development and online gift card purchasing by multiple vendorsChief manager of fun for all brands. Chief idea innovator. Creative Director. Wearer of all marketing hats.Special Events & Development Manager
Saint Anthony Hospital Foundation2015.04-2016.01(10 months)Planned and executed assigned fundraising events and donor receptionsWrote the 2015 stewardship development annual plan and managed the stewardship budget fordonor outreach eventsManaged all content for social media and increased reach by more than 200 percent using Hootesuite to manage outgoing messaging across multiple channelsManaged communication with donors using Constant Contact email management, Greater Giving, Raisers Edge, web content, news articles and press releasesDeveloped and maintained exceptional relationships with donors, vendors, and staffHead of Public Relations & Information
City of Bethany2011.03-2014.07(3 years)Managed all aspects of the citys public information and public relations office. Wrote press releases, speeches, scripts and television spots. Maintained and edited the citys website. Wrote content about city services, important announcements, and news stories. Used Google Analytics and hosting analytics to monitor traffic and usage of the site. Used social media tools such as Facebook and Twitter to disseminate information to the public. Was able to increase likes and followers by 400 percent in three years. Managed all media to do with the city including photography, cinematography, and graphic design using the latest Adobe and Final Draft/Cut software. Directed the city council meetings including all camera equipment, sound equipment, and presentation equipment Coordinated the contents of the citys cable news station, Bethany20. Wrote scripts, filmed spots, and edited content of the station using MediaExtreme hardware and software. Planned events for residents and city staff including a large scale Fourth of July event with over 30,000 people in attendance at the citys five acre park. During festival planning season, managed over 200 staff members and vendors. Managed vendors for the department and for events. Negotiated and signed contracts as needed. Set goals for the citys marketing and public relations efforts and followed up on such goals in the short term and annually. Hosted tours of city hall to groups like the Boy Scouts and Girl Scouts.Editor In Chief
Oklahoma City Community College2009.12-2010.12(a year)Worked through the ranks to become the manager and editor of the student newspaper with a reach of over 20,000. Edited news stories and accompanying multimedia using dynamic layout and design. Edited content for the online site and wrote news stories and editorial pieces as needed. Was a winner of a 2011 Society of Professional Journalists Award in editorial writing
Educational experience
University of Central Oklahoma
Marketing/Marketing Management, General master of public administration (m.p.a.)University of Central Oklahoma
Public Relations, Advertising, and Applied Communication bachelor of arts (b.a.)
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