• Developed and executed targeted marketing strategies to enhance market share, increase revenue, and maintain brand credibility. • Led brand-specific campaigns and content strategy across multiple platforms, ensuring consistency and effectiveness. • Managed cross-functional collaborations with creative agencies, media representatives, and internal teams to maintain cohesive brand messaging. • Revamped brand identity across digital and print platforms, ensuring a strong and unified market presence. • Spearheaded event planning and execution, successfully managing high-profile events such as the Hong Kong Ambassadors Club Business Forum, increasing brand visibility by 30%. • Developed and implemented a loyalty membership program, driving customer retention and engagement. • Collaborated with government teams, external agencies, and operational staff to ensure seamless event execution. • Monitored marketing performance insights, refining strategies based on data-driven results.

• Led integrated marketing campaigns aligning with business objectives to strengthen market positioning. • Directed content strategy and creative direction across social media, digital platforms, and corporate communications. • Optimized SEO strategies and leveraged AI tools to enhance marketing efficiency and audience reach. • Transformed complex branding objectives into visually compelling designs that strengthened the company’s niche positioning • Spearheaded strategic collaborations with PR and marketing teams to execute high-impact campaigns under tight deadlines. • Managed data-driven performance analysis, optimizing strategies to meet KPIs and improve engagement.

• Led brand strategy projects from ideation to execution, ensuring consistent and impactful messaging across all channels. • Transitioned from a design-focused role to a strategic branding position, overseeing brand strategy from ideation to execution. • Transformed complex branding objectives into visually compelling designs that strengthened the company’s niche positioning. • Revamped brand identity across digital and print platforms for a unified, compelling presence. • Designed and developed high-quality marketing materials, balanced creativity with business objectives, including campaign visuals, festive posts, photo retouching, video production, enhancing corporate communications, website designs, email campaigns, corporate presentation decks, and brand guidelines. • Executed innovative marketing initiatives to enhance brand storytelling and market presence.

• Designed and developed custom signage and branding solutions for property developments, theme parks, and real estate projects. • Worked closely with architects and developers to ensure visual identity alignment with brand strategies. • Created bespoke designs that captured brand essence and improved user experience through aesthetic and functional signage. • Coordinated design production, ensuring high-quality outputs from concept to final execution.

• Developed marketing and promotional materials for luxury hospitality and entertainment projects. • Designed and optimized digital and print graphics, enhancing brand communication across multiple platforms. • Created visual assets for advertising campaigns, hoarding designs, and event promotions. • Retouched and enhanced images for premium branding materials.

• Designed branding materials, UI/UX elements, and marketing assets for luxury hotels and resorts. • Led the creation of mobile app interfaces, event booth designs, and promotional prototypes. • Collaborated with global marketing teams to align brand messaging across international markets. • Provided content localization and translation services, ensuring clear and engaging communication across different regions.

• Prepared final artwork files for both digital and print, supporting the sales and marketing team with marketing, advertising, and hospitality design needs. • Designed and produced a variety of marketing materials, including catalogues, leaflets, posters, company assets, web banners, and print-ready files. • Created and developed design concepts for both online and offline platforms. • Collaborated with hotel groups, cosmetic companies, and luxury brands to deliver tailored design solutions. • Translated ideas into compelling visual designs, managing the entire creative process from concept development to final execution.