Work experience

• E-commerce & Business Development Manager

  Confirel (Food & Beverage)

  2022.02-2023.09

  (2 years)

  Digital Platform Launch & Product Operations: - Led the end-to-end launch of the company's first French e-commerce platform within 6 months, coordinating commercial, website, logistics, compliance and content workstreams - Translated business and operational needs into platform content, product-catalogue structures, pricing rules and order-management workflows - Coordinated internal and external stakeholders throughout planning, implementation, testing and go-live preparation Requirements & Process Mapping: - Gathered and documented business requirements for platform launch, including catalogue structure, checkout process, delivery rules and customer communication - Mapped the end-to-end order-to-delivery process and identified operational dependencies across suppliers, freight, customs and customers - Reviewed existing product-registration and traceability process and coordinated a revised solution with the French importer, avoiding a 6-month market-entry delay Product Performance & Data Analysis: - Monitored platform KPIs including traffic, conversion, sales and average order value - Achieved 75% organic traffic growth within 3 months and fourfold monthly sales growth within 6 months - Developed a pricing model incorporating product costs, freight, customs duties, taxes, storage and distribution margins - Analysed customer and sales results from an event attended by 22,000 people and recommended an offline-to-online acquisition strategy.
• Founder (Import / E-commerce)

  Fabrikason (Musical instruments: guitars, ukuleles, straps)

  2020.04-2023.06

  (3 years)

  Cross-border Product Operations: - Launched and operated a Shopify-based cross-border e-commerce business importing musical instruments from China into France - Managed the digital product catalogue, pricing, supplier coordination, online sales processes and fulfilment operations Procurement & Supply Chain: - Defined the end-to-end procurement and delivery workflow across suppliers, freight providers, customs and customers - Negotiated supplier commercial terms and managed product-cost and profitability analysis, achieving approximately 60% gross margin - Prepared and managed shipping and customs documentation, including commercial invoices and packing lists Digital operations: - Coordinated platform content, SEO and digital customer-acquisition activities - Identified and resolved operational issues across sourcing, logistics and online sales processes
• Digital Marketing Assistant

  AIXIA GROUP (Automotive rental / luxury motorcycles)

  2019.05-2019.08

  (4 months)

  Launched Spanish market presence: created Spanish website, SEA campaigns, SEO content
• Digital Marketing & Communication

  QINGDAO HOLLAND TECHNOLOGY (LED lighting)

  2017.04-2017.09

  (6 months)

  French market entry strategy: Defined B2B and B2C marketing strategy for the French market.

Educational experience

• East China Normal University & Jiao Tong Shanghai University

  Chinese Language Program

  2024.02-2026.07

  (2 years)

  Chinese language program
• IAE Nantes School of Management, France

  Sino-French International Management (2nd year)

  2018.09-2020.07

  (2 years)

  - 2-year program (France + China) - Core subjects covered: International Strategy, Intercultural HR Management, International Financial Analysis, Chinese Business Negotiation, Export Marketing, Chinese Contract Law, Asian Economics, and Business Chinese. - Key competencies developed: Cross-cultural negotiation, international business development, strategic analysis, supply chain management, and multicultural team coordination - Languages of instruction: French (primary), with modules taught in English and Chinese
• University Lumiere Lyon 2, France

  M.A Strategic Management (first year)

  2017.09-2018.07

  (a year)

  - Program structure: 2 semester program including coursework, tutored projects, and a mandatory internship - Core subjects: Corporate & Competitive Strategy, Business Model Dynamics, Strategic Decision-Making & Leadership, Financial & Extra-Financial Performance, Marketing (Market Research, Digital Marketing), Strategic Innovation & Entrepreneurship - Key competencies developed: Strategic analysis & diagnosis, risk & performance assessment, strategy deployment (competitive, innovation, positioning), management of organizational resources & capabilities - Teaching approach: Case studies, business simulations & games, tutored projects
• University Lumiere Lyon 2, France

  B.A Economics and Management

  2013.09-2016.07

  (3 years)

  - Program structure: 3-year undergraduate program covering fundamental concepts in economics, management, and quantitative methods - Core subjects: Microeconomics, Macroeconomics, Financial Accounting, Management Control, Business Law, Mathematics & Statistics, Marketing Fundamentals, Organizational Behavior, Economic Policy - MINERVE Spanish Program: Integrated international track within the Bachelor's degree – core economics and management courses (Microeconomics, Macroeconomics, Economic Policy, etc.) taught entirely in Spanish by native-speaking professors, alongside French-taught modules - Key competencies developed: Economic analysis & interpretation, financial statement understanding, quantitative data processing, legal environment comprehension, and foundational business management skills - Teaching approach: Lectures, tutorial sessions, case studies, and written examinations

Languages