Javier Ferrández Soto 韩小平
Social Media Affairs Video Creative&Communications Director@Huawei | Video content creator@El Gato Chino
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Summary
Communications leader with 14+ years in China driving growth for top tech companies. Communications leader with 14+ years in China driving social media and influencer strategy, creative storytelling, and global brand impact at top tech companies as Huawei and Alibaba Group.
Work experience
Social Media Affairs Video Creative&Communications Director
Huawei2024.02-Current(3 years)Video content creator
El Gato Chino2017.01-Current(10 years)Senior Public Relations Manager
Huawei2020.10-2024.02(3 years)Social Media Manager (AliExpress Global)
Alibaba Group2018.09-2020.08(2 years)Senior Content Strategist (AliExpress Spain)
Alibaba Group2017.06-2018.08(a year)Social Media Manager (Alcatel Mobile & BlackBerry)
TCL Communication (Alcatel Mobile & BlackBerry)2016.05-2017.06(a year)Social Media Specialist (for Alcatel mobile brand)
TCL Communication (Alcatel Mobile & BlackBerry)2015.08-2016.05(10 months)Creative Copywriter (for Alcatel mobile brand)
TCL Communication (Alcatel Mobile & BlackBerry)2013.08-2015.08(2 years)Communications Executive
Spanish Chamber of Commerce in China (South China)2011.05-2012.02(10 months)Editor in Chief of Ae-Pla and Centrovía magazines
KVO Masmo2009.06-2011.05(2 years)Editor in Chief
Aragón Musical2010.06-2010.10(5 months)
Educational experience
Sun-Yat Sen University (Guangzhou)
Mandarin language course Mandarín2012.01-2013.01(a year)Spanish Chamber of Commerce (Zaragoza)
Foreign trade management Comercio Exterior2012.01-2012.01Universidad San Jorge
Bachelor of journalism Digital communications and multimedia2007.01-2011.01(4 years)
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