JASWINDER

Senior Member, Professional Staff (Principal Content & Localization Expert)
FemaleSEOLive in IndiaNationality
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Work experience

  • Senior Member, Professional Staff (Principal Content & Localization Expert)

    Independent Practice
    2023.02-Current(3 years)
    Team Leadership & Mentorship (30+ contributors) Cross-Functional & Stakeholder Collaboration Digital Analytics & Performance Optimization CMS, Workflow & Content Operations Management Languages: English, Hindi, Punjabi, Haryanvi PROFESSIONAL EXPERIENCE Lead end-to-end UX content writing, technical writing, localization, and SEO strategy for international companies and mid-market clients across the USA, Canada, and Middle East. Worked on Google Gemini, Parliament of India projects through a vendor. Content design and implement scalable multilingual content frameworks supporting product adoption, market entry, and global brand consistency. Deliver high-impact copywriting, transcreation, and localization across digital platforms while ensuring cultural accuracy and regulatory alignment. Partner with senior stakeholders to define content governance models, localization workflows, and quality benchmarks. Manage long-term engagements across technology, telecom, government, B2B, media, and eCommerce sectors.
  • Professional

    Zamora Innovations, Mohali (Bulgaria-based company)
    2020.02-2023.01(3 years)
    Staff – Content & Localization Owned content and localization strategy for 12 multilingual digital projects, technical writing, achieving sustained first-page Google rankings for 7 websites. Industries and domains include Education, IT (information Technology), software development, Blockchain, Cryptocurrency, ERP softwares, technology, Finance, Banking, Insurance, Medical, Healthcare, Logistics, Fashion, Lifestyle, Media, Journalism, Artificial Intelligence, Immigration, Robotics, Spirituality etc. Directed content and localization initiatives for Reverie Language Technologies, supporting large-scale enterprise and government programs. Built, led, and mentored a global team of 35+ writers, translators, editors, and reviewers across English, Hindi, and Punjabi. Developed SEO-driven content programs, UX writing that resulted in 150% growth in organic reach and 2× increase in online sales. Collaborated closely with product, marketing, and leadership teams across USA, Canada, and Australia to align content and editorial roles with business and localization goals. Used analytics and performance insights to continuously optimize content quality, reach, and engagement.
  • Content Writer

    Pyramid College of Business & Technology, Phagwara
    2018.01-2019.02(a year)
    Created localized academic and marketing content for Indian and Canadian audiences. Improved institutional online visibility through SEO-optimized website and blog content. Worked cross-functionally to maintain consistent brand voice and messaging.
  • Content Writer

    Intelligent Infotech, Jalandhar
    2014.06-2018.01(4 years)
    Managed content delivery for 25+ global websites across technology, media, and business domains. Produced multilingual SEO content and supported editorial, PR, and product launch initiatives. Collaborated with marketing and design teams to improve engagement and conversion performance. KEY ACHIEVEMENTS & RECOGNITION Best International Writer – Dubai & Thailand (2023), representing India among 35 countries Published in USA Today (2019): “7 Best Web Development Practices” Scriptwriter for a US-based digital film project Featured in MENAFN, Google News, The TV NRI, Punjabi Mania, and The Acoustic Post GDG Jalandhar & MYL Guest Speaker

Educational experience

  • DAV College, Punjab, India

    (English)
  • DAV College, Punjab

    Computer Science
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