Senior Leader in Global Hotel Sourcing & Travel Supply Chain | OTA & Distribution Strategy. A results-driven hospitality and travel distribution leader with over 20 years’ experience across hotel sales, marketing, and online distribution in the leisure, travel, hospitality, and OTA sectors. Proven track record in building markets from the ground up, driving business expansion, and leading large-scale teams of 100+ to deliver record-breaking performance. Skilled in pre-openings, rebranding projects, and regional market launches, with deep expertise in revenue growth strategies, OTA optimization, and price parity management. Experienced in working closely with operations to align commercial strategy with brand and guest experience. Recognized for an entrepreneurial mindset and the ability to transform traditional business models into agile, market-responsive operations, achieving sustainable profitability in competitive markets.