(3 years 11 months) Responsibility & Achievement * Expanded Regional Footprint – Established and grew Southeast Asia offices in Thailand, Singapore, and Malaysia, building a strong operational foundation for market penetration. * Built High-Impact Teams – Formed and led both 3rd party supplier and direct contracting teams, significantly increasing Fliggy’s hotel portfolio and partnership coverage. * Delivered Sustainable Growth – Developed and executed regional sales strategies that accelerated business growth and improved market share in highly competitive destinations. * Strengthened Strategic Partnerships – Designed targeted marketing programs to deepen long-term relationships with leading hotels and suppliers across the region. * Enhanced Market Influence – Represented Alibaba-Fliggy in Southeast Asia, PR and government GR to elevate brand presence and credibility. * Achieved Record-Breaking Results – Consistently delivered all-time highs in Room Nights, GMV, and Revenue, while optimizing cost structures. * Turned Around Business Profitability – Led Southeast Asia operations to achieve the first-ever profit in Fliggy’s regional history, transforming it from a loss-making unit into a high-performing, profit-generating business.

(1 year 5 months) Responsibility & Achievement * Entrepreneurial Leadership – Co-founded a commercial real estate management company, transforming a traditional property management and leasing business into a dynamic, market-driven, and professionally managed enterprise. * Strategic Transformation – Introduced modern operational standards, customer-focused leasing strategies, and professional asset management practices to align with evolving market demands. * Portfolio Expansion – Managed and grew a portfolio of 400,000 sqm of commercial real estate across Wuhan, Suzhou, and Chongqing. * Value Creation – Enhanced property performance, increased occupancy rates, and improved tenant mix through targeted marketing, repositioning, and strategic partnerships.

(3 years 11 months) Responsibility & Achievement * Distribution Expansion – Led the growth of Hilton’s OTA and wholesale distribution network across APAC, driving incremental demand and boosting hotel performance in regional and domestic markets. * Revenue & Performance Growth – Developed strategies and partnerships that directly enhanced property-level revenue and market penetration. * Price Parity Management – Monitored and reduced online distribution price disparities, ensuring brand integrity and competitive positioning across all channels. * Commercial Optimization – Negotiated and restructured direct connectivity agreements with key partners, securing lower commission rates and more favorable commercial terms to improve overall profitability. * Strategic Partner Engagement – Expanded performance-based incentive programs with regional OTA partners, increasing cross-border bookings and maximizing distribution efficiency.

(3 years 5 months) Thailand Responsibility & Achievement * From Zero to Market Leader – Founded and built Trip.com’s Thailand operations from scratch, transforming it from a greenfield market entry to the No.1 performing overseas market in the company’s global portfolio. * Full-Scale Market Setup – Established the Thailand branch and developed all core business functions, scaling from a one-person operation to a 100+ member multi-functional team across Bangkok, Phuket, and Chiang Mai. * Aggressive Portfolio Expansion – Acquired 19,000+ direct contract hotels and maintained relationships with 12,000+ partner properties; spearheaded a record-breaking acquisition drive, signing 8,800+ hotels within 3 months. * Sustained High Growth – Delivered 100%+ year-on-year growth for three consecutive years, consistently exceeding targets and setting new performance benchmarks for overseas markets. * Leadership Recognition – Awarded the 2015 Ctrip CEO Award as a team, and personally honored with the 2015 Outstanding Leadership Award for exceptional market development and business impact.

4 years 4 months (1 year 11 months) Key Responsibilities & Achievements * Market Expansion Leadership – Directed sales teams in Shanghai, Hong Kong, and Taiwan to plan and execute market strategies for 37 hotels across Thailand, Indonesia, Vietnam, Sri Lanka, and the Maldives. * China Direct Strategy Success – Launched and executed the “China Direct” strategy, achieving 330% year-on-year growth in China. * International Sales Office Launch – Opened Centara’s first overseas sales office in Shanghai, establishing a direct channel to accelerate inbound business from China.

(2 years 5 months) Key Responsibilities & Achievements * Regional Sales Infrastructure – Established the Southern Thailand Sales team and regional sales office in Phuket, strengthening commercial support for 14 properties in the portfolio. * Hotel Openings & Rebranding – Led sales support for three hotel openings and four hotel & waterpark rebranding projects, ensuring smooth market entry and positioning. * Local Market Network – Built a strong and stable sales network across Southern Thailand, enhancing market penetration and brand visibility in key leisure destinations. Leading Centara Phuket Regional Sales Office responsible for: * Centara Grand Beach Resort Phuket (incl. pre-opening) * Centara Grand West Sands Resort & Villas Phuket (incl. rebranding) * Centara Villas Phuket * Water Front Suite Phuket by Centara (incl. re-branding) * Centara Karon Resort

(5 years 6 months) • Started as Asst. Marketing Admin In charge of sales & marketing for Chinese speaking market and Oceania markets for 2 resorts and 1 city hotel under the group. • Established E-commerce distribution team and sales structure and help the resorts achieved Top 10 performance hotel by wotif.com

working for both Front Office and Sales & Marketing Dept. assisting Chinese speaking corporate market.