industry. Adept at driving strategic partnerships and business growth. Proficient leveraging leadership skills and comprehensive industry knowledge to foster new business opportunities and propel organizational success. Core competencies include: Strategic Planning & Execution | Marketing & Brand Development | Channel Sales & Distribution | Relationship Management | Team Leadership & Development | Market Analysis & Forecasting | Vendor & Partner Collaboration | Negotiation | National Account Management PROFESSIONAL EXPERIENCE · Channel Enablement: Develop and execute channel sales strategies aligned with company objectives to drive revenue growth and increase market share. · Business Development: Build and maintain strong relationships with channel partners and distributors to enhance engagement, loyalty, and collaboration. · Channel Strategy: Leverage extensive knowledge of lighting solutions to deliver insights, training, and support, empowering channel partners to exceed sales targets. · Collaborative Sales Approach: Collaborate with internal teams to design and implement targeted marketing campaigns, promotional materials, and sales tools tailored to channel partner needs. · Strategic Sales Approach: Monitor sales performance metrics, analyze market trends, and identify opportunities to optimize channel sales strategies and initiatives.

· Revenue Generation: Managed the C2G brand partnership with TD SYNNEX, driving over $40 million in annual revenue through strategic account management and marketing initiatives. · Marketing Leadership: Designed and executed comprehensive marketing programs, including trainings, webinars, and trade shows, enhancing brand visibility and market penetration. · Inventory Optimization: Provided proactive support in inventory management, ensuring optimal stock levels across all regions, contributing to seamless supply chain operations. · Channel Strategy: Developed and implemented co-branded channel programs utilizing Market Development Funds (MDF) to boost brand recognition and competitive positioning in the market. · Partnership Development: Collaborated with channel marketing teams to maximize MDF utilization, significantly enhancing the market presence and value proposition of the C2G brand.

· Sales Growth: Managed North American IT/AV distribution partners, achieving $30 million in indirect sales for commercial projector and display solutions. · Strategic Relationships: Maintained and strengthened alliances with key distribution partners such as Stampede, ALMO, SYNNEX, and JB&A, fostering long-term strategic partnerships. · Collaborative Sales Approach: Worked closely with Christie Channel Sales teams to ensure a cohesive and aligned sales strategy across all distribution channels.

· Product Line Management: Led sales for Sharp Electronics’ Digital Signage product line, including equipment, accessories, software, and services. · Business Development: Developed annual business plans with a focus on end-user engagement and overlay sales support, driving significant sales growth. · Client Relationships: Cultivated relationships with C-Level executives, presenting value propositions for Sharp digital signage solutions and converting prospects into long-term clients. · Strategic Sales Approach: Implemented a top - down sales strategy targeting senior management to secure new business and expand existing accounts.