Jared's Resume

Jared

Executive Director

Live in United States

Nationality

Executive Director
Black Geek Energy
2023.03-Current
(3 years)
United States Expanded audience reach by increasing podcast downloads, leveraging strategic social media marketing, and guest collaborations. Secured high-profile guests, including viral TikTok creators and comic book authors, driving a 25% boost in listener engagement and expanding the podcast’s reach within the geek and Black culture communities. Developed and executed a content strategy that increased YouTube views by 50% in three months, optimizing thumbnails, SEO, and video formatting for better discoverability. Optimized ad placements and sponsorships, securing brand partnershipsr. Managed multi-platform content distribution, growing Instagram and Twitter/ X followers by 35% through organic engagement and viral content strategies. Produced high-quality video and audio content, reducing post-production time by 40% using streamlined editing workflows in Final Cut Pro. Hosted and moderated engaging discussions, blending humor, deep analysis, and cultural insights to maintain a 90% listener retention rate per episode and foster a loyal community.
Marketing Director
Gehi & Associates
2024.03-2025.10
(2 years)
Lead multi-channel marketing for Gehi Law Firm, MyLegalSoftware, and ImmigrationQuestion, managing a $5M annual marketing budget and a 35-person marketing team. Responsible for strategy, execution, and measurement across digital, social, content, and traditional campaigns. Directed integrated campaigns across social media, email, web, video, and events, driving a 45% increase in qualified leads and 30% growth in new client sign-ups over 12 months Revitalized brand identity with updated messaging, design, and collateral, increasing brand recall by 60% and website trust-score from 65% to 85% Built and managed a content engine producing blogs, videos, white papers, and case studies, tripling organic traffic, raising average time on site by 75%, and increasing social engagement by 120% Orchestrated traditional campaigns (TV, radio, billboards, live events), reaching ~2M impressions and boosting brand awareness 40% Led website redesigns and product updates with UX/UI and development teams, reducing bounce rate from 65% to 45% and increasing online demo requests by 30% Oversaw SEO and PR initiatives—technical SEO, content optimization, media outreach—driving 70% growth in organic traffic and 25% lift in demo- request conversions
Branding Manager
Cummins Inc.
2023.05-2024.12
(2 years)
Managed internal marketing content and campaigns targeting non-exempt/ hourly employees. Collaborated with Talent Acquisition, product managers, and third-party vendors to create personalized messaging and employee branding materials. Developed and executed programmatic email campaigns and targeted messaging to enhance engagement and support DEI initiatives Built toolkits and content for onsite events, ensuring efficient distribution and consistent branding Conducted ongoing performance analysis to optimize content, targeting, and campaign effectiveness Manage and create content across diverse digital platforms, including websites, social media, emails, and landing pages, using programmatic language to enhance targeting and engagement Collaborate with various departments and third-party agencies to ensure content quality and consistency, leveraging programmatic tools for seamless integration Create and schedule campaign themes, working closely with product managers, internal teams, and third-party vendors to optimize email programmatic language and campaign performance. Analyze content performance and make data-driven improvements, leveraging insights to refine targeting and messaging strategies Create content specifically for non-exempt/hourly audience, emphasizing Diversity, Equity, and Inclusion (DEI) in attraction and retention efforts, utilizing programmatic language to tailor messaging to diverse audiences Build non-exempt/hourly toolkit items for events and onsite needs, incorporating programmatic elements for enhanced efficiency and effectiveness Partner with Talent Acquisition and hourly sites to identify employees for recruitment marketing materials, leveraging targeted approaches to reach the right candidates. Follow Talent Acquisition and Employer Brand's agreed- upon processes to support hourly sites, integrating programmatic tools for streamlined workflows 职位:Employee May 2023 - December 2023 (8 months) Managed internal marketing content and campaigns targeting non-exempt/ hourly employees. Collaborated with Talent Acquisition, product managers, and third-party vendors to create personalized messaging and employee branding materials.
Social Media Director
Ebony Fire Dance Troupe
2016.04-2023.01
(7 years)
(6 years 10 months) ▪Conceptualized and edited creative video content for social media, resulting in increased brand awareness and recruitment efforts. ▪Curated visually appealing and engaging pictures for social media and crafted compelling copy to accompany each post. ▪Utilized dancers as influencers to support the brand's outreach and engagement efforts. ▪Strategically managed content calendars, setting and achieving social media goals while consistently tracking analytics and performance. ▪Elevated brand presence and secured $5K in scholarships and recruitment funds from AT&T and Ciara through successful community engagement initiatives
Digital Communications Specialist
Georgia State University
2022.01-2022.10
(10 months)
Managed all digital communications for current digital students, faculty/staff, and prospective students, including email campaigns, website content, and social media. Executed targeted programmatic email campaigns across multiple audiences to support enrollment, retention, and engagement initiatives Produced high-quality content for web, blog, e-newsletters, and social platforms optimized for SEO and engagement overall digital performance Developed and executed a comprehensive digital content marketing strategy encompassing organic social media, blog posts, website content, and e- newsletters Designed and executed targeted email campaigns for prospective students, resulting in increased enrollment. Wrote three emails per week and utilized programmatic email tools for personalized and timely follow-up communications Created high-quality, informative, and engaging content that attracted and informed target audiences while effectively promoting the brand. Ensured all content was consistent with the brand's tone and voice, optimized for search engines, and adapted for various digital platforms Conducted data analysis and generated performance reports based on KPIs to measure the success of digital marketing initiatives.
Digital Marketing Ads Specialist
Creative Juices
2020.10-2021.10
(a year)
Atlanta Metropolitan Area Managed digital advertising campaigns for clients, including the CDC, overseeing social media, influencer partnerships, and paid campaigns. Designed and executed media plans across social platforms (Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, and Twitter) to drive client engagement and reach Sourced and managed influencer partnerships to extend campaign impact Crafted programmatic email campaigns to increase conversions and ROI Conducted performance analysis and optimization for multi-platform campaigns Collaborated with external media agencies to develop, launch, and manage highly effective media plans, leveraging data-driven insights to measure campaign effectiveness and optimize strategies for maximum ROI continually Source and collaborate with influencers to enhance brand reach and engagement through programmatic influencer partnerships Ensured all marketing initiatives aligned with clients' strategic goals and objectives, providing expert guidance and recommendations to enhance outcomes and drive success Expertly managed social media advertising campaigns across multiple platforms, including Instagram, Facebook, Pinterest, LinkedIn, and others, achieving exceptional reach and engagement for clients Identified and capitalized on marketing opportunities across diverse American markets through innovative partnerships, impactful programs, and effective tactics, contributing to significant brand growth and visibility Crafted compelling email communications to attract and retain customers, consistently achieving final conversions and driving substantial revenue growth. Utilized programmatic email techniques to enhance targeting and effectiveness 职位:Digital Marketing Specialist October 2020 - October 2021 (1 year 1 month) Managed digital advertising campaigns for clients, including the CDC, overseeing social media, influencer partnerships, and paid campaigns.
Program and Marketing Assistant
City of Atlanta
2015.04-2019.10
(5 years)
Managed social media, email, and event marketing for over 20 recreation centers. Led a small team while planning campaigns targeting local residents. Developed and executed social media strategies using Hootsuite, significantly growing local engagement Created targeted email campaigns with A/B and multivariate testing, achieving 40% open and 33% click-through rates Presented findings and recommendations to the City Council to inform marketing strategy and community engagement Led and mentored a team of direct reports, providing continuous support, guidance, and mentorship to ensure optimal productivity and success. Effectively assigned tasks, monitored progress, and evaluated workloads to prioritize responsibilities and meet deadlines efficiently. Spearheaded a highly successful social media campaign, meticulously crafting all content using Hootsuite and executing a comprehensive social media strategy that garnered significant attention and results
Copywriter
Breaking Dawn Marketing & Advertising Inc.
2018.09-2019.08
(a year)
Spearheaded the conceptualization and execution of dynamic and impactful marketing campaigns, significantly elevating brand awareness and driving unparalleled engagement. ▪Crafted compelling and highly effective communications across various channels, including advertising headlines, website content, and social media posts, resulting in exceptional campaign performance and tangible results. ▪Ensured the maintenance of a consistent brand voice and messaging by meticulously crafting copy that adhered to client guidelines and reflected the desired tone of voice. ▪Presented comprehensive campaign concepts and strategies to both internal and external stakeholders, adeptly articulating the value and impact of marketing initiatives to garner widespread support and alignment.
Director of Media
Band Room Nation
2014.01-2019.06
(5 years)
Managed and enhanced the social media presence of Band Room Nation by updating and promoting activities on Facebook. Produced captivating promotional videos for social media using Final Cut Pro, increasing audience engagement and reach. Served as a creative director for all photoshoots, ensuring that the brand and events were effectively promoted and highlighted. Successfully directed the inaugural BRONAA (Band Room NationAchievement Awards), showcasing exceptional talent and achievements, and awarding scholarships.
Marketing Manager
Empire State Tax
2016.10-2017.02
(5 months)
Oversaw marketing needs of the company and translated those into business solutions - Developed and led the Marketing Representative team, including monitoring sales calls, providing guidance and directing community involvement - Helped drive overall CRM and direct marketing strategy - Managed content development for Facebook, Twitter, LinkedIn, Snapchat and Pinterest to ensure they were aligned with the brand and business goals - Handled creation and delivery of press releases, advertisements, and other marketing materials - Created the social media strategy and managed day to day social media operations - Monitored effectiveness of SEO plans and created the roadmap for accomplishments
Content Marketing Director
Listatrade
2014.11-2016.08
(2 years)
Updated and increased followers on Instagram, Facebook, Google +, LinkedIn, and other social media outlets for a wide variety of small entrepreneurs while enhancing their brand - Utilized Hootsuite and other social media clients to pre-schedule daily post, engage with potential clients, and increase awareness of Listatrade and/or their clients - Created the social media strategy for clients and coordinated with stakeholders across the company - Dispersed and generated newsletters and blogs to email user groups using Constant Contact
Social Media Coordinator
Artmore Hotel
2014.02-2014.08
(7 months)
Scheduled, programmed, and developed content for The Artmore Hotel’s blog using Wordpress - Maintained, updated, responded and promoted to all of the hotel’s Facebook and Twitter activities - Initiated Instagram campaign and monitored/commented on trends in social media - Produced, edited, and shot videos for the blog and YouTube - Developed on-site body content, meta descriptions, and page titles in support of SEO strategies
Athletic Marketing Assistant
Hampton University
2010.03-2013.02
(3 years)
Supported marketing for the Athletics Department, creating social campaigns, managing events, and running targeted advertising programs. Developed multi-channel campaigns across social, programmatic media, email, TV, radio, and print to engage alumni, students, and fans Spearheaded Turn it Blue Viral Marketing Campaign, aligning the Athletic department with fans through effective use of social media platforms Efficiently managed online advocacy efforts, creating compelling content, executing community outreach, and promotions. Devised and executed targeted advertising campaigns across local and national channels, maximizing reach and driving impactful results. Amplified social media engagement and link clicks through meticulous A/B testing and optimization strategies, culminating in a remarkable 90% increase in clicks and a 200% surge in overall engagement Offered a comprehensive suite of marketing services encompassing programmatic media, search, social media, television, radio, print, and direct mail, catering to diverse audience segments and channels Directed online advocacy efforts with finesse, curating compelling content and executing community outreach and promotions to enhance brand visibility and engagement