Work experience

• Sr. Manager, Product & Merchandising – Golf Footwear & Apparel

  Under Armour

  2021.04-Current

  (4 years)

  Proudly serving as the head of Under Armour Golf Footwear division, overseeing all aspects of product creation and goto-market strategy. In May 2024, expanded scope to include the $500M+ Golf Apparel business. Responsible for category strategy, product line architecture & lifecycles, global & regional merchandising, marketing story creation, sales presentations, and activating & servicing sports marketing assets including Jordan Spieth. Spearheaded a strategic overhaul of the golf footwear business, doubling revenue within 2 years by streamlining product offerings; on track to triple the business within 4 years. Regularly present product and strategic initiatives to accounts, global regions, leadership, athletes, and external partners, ensuring alignment and executing a unified category vision throughout the product lifecycle. Lead a cross-functional team of designers, developers, merchants, and marketing/sales professionals.
• PLM, Bags & Gloves

  Under Armour

  2019.04-2021.04

  (2 years)

  Quarterbacked the $200+ million Bags & Gloves business from product line inception through go-to-market execution. Transformed the bags product line architecture and design direction with a consumer & data-driven mindset – utilizing athlete insights, market research, NPD data, and sell-in & sell-thru data to make objective, fact-based decisions. Product line optimizations led to style productivity of $1.3 million, sku productivity of $300,000, and increased house margin by 300 basis points from FW19 to FW21. Partnered with innovation teams to develop cutting-edge technologies in the backpack category, including multiple patent-pending innovations such as UA Leveled and UA Strap Clip.
• Manager, Golf Footwear – PLM / Merchant / Developer

  Under Armour

  2017.05-2019.01

  (2 years)

  Played a key role in launching and scaling UA Golf Footwear from $0 to $25M+ in revenue within three years. Supported end-to-end product creation – from category vision and product line inception to merchandising, development, biomechanical research, marketing, and servicing athletes including Jordan Spieth. Owned regional communication, go-to-market sales tools, and frequently delivered strategic presentations to accounts, global regions, executive leadership, athletes, sales teams, and external partners.
• Manager, Product Testing (& various Product Testing roles)

  Under Armour

  2014.09-2017.05

  (3 years)

  Collected & analyzed elite athlete feedback to generate accurate, unbiased testing insights for all product categories. Led and mentored a team of two analysts, equipping them to manage product testing for Training category.

Educational experience

• University of Massachusetts - Amherst

  Master degree of Sports Management

  2017.01-2019.01

  (2 years)
• Georgetown University

  Bachelor degree of Marketing & International Business

  2010.12-2014.01

  (3 years)

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