Work experience

• Channel Sales Manager

  TP-Link MEA

  2024.10-Current

  (a year)

  United Arab Emirates In my current role as Head of Channel Sales for TP-Link MENA, I am responsible for driving growth and building strategic partnerships across the UAE. I oversee multiple key business units, including the **Enterprise Networking Business Unit (ENBU)**, **Omada**, **Festa **Enterprise Surveillance Business Unit (ESBU), **VIGI**, and the **Consumer Electronics Business Unit (CEBU)** featuring **Tapo Smart Home Solutions**. My primary focus is to develop premium channel partners across all Emirates, targeting a 40% increase in market share within one year. I aim to establish TP-Link as the primary choice for SMB projects while enhancing product awareness through trainings, workshops, and partner events. **Key Responsibilities and Initiatives:** - Lead and manage the channel sales team, including Tier 1 distributors, B2B partners, and reseller networks. - Develop and execute strategies to achieve sales targets, expand market share, and strengthen TP-Link’s presence in the UAE. - Collaborate with the product team to ensure competitive pricing and market positioning. - Plan and execute marketing events, exhibitions, and rebate structures for B2B and B2C partners. - Conduct partner trainings, workshops, and events to boost product knowledge and drive business growth. - Work closely with the marketing team to create impactful campaigns and promotional activities. I am passionate about fostering strong relationships with channel partners, delivering innovative networking and smart home solutions, and contributing to the region’s digital transformation. Together with my team, I am committed to making TP-Link the preferred brand for SMB projects and beyond. **Looking Ahead:** I am excited to collaborate with our channel partners to expand TP-Link’s footprint in the UAE, drive business growth, and deliver cutting-edge solutions that empower businesses and consumers alike.
• Channel Partner Development Manager

  Hikvision MENA

  2022.08-2024.10

  (2 years)

  United Arab Emirates Channel Partner Development Manager at Hikvision – Abu Dhabi, Musaffah, and Al Ain Regions As a results-driven Channel Partner Development Manager at Hikvision, I led the development and expansion of channel partners and SMB partners across the Abu Dhabi, Musaffah, and Al Ain regions. My role focused on driving growth in the SMB project segment by building strong relationships with partners and delivering tailored solutions to meet their needs. I successfully increased regional sales by 40% over two years, positioning Hikvision as the leading brand in the market. By managing the entire Hikvision product portfolio—including CCTV systems, access control solutions, video intercoms, network products, commercial displays, UPS systems, and speakers—I ensured the company’s products were the preferred choice for SMB projects. Key Responsibilities and Achievements: - Developed and nurtured a robust network of channel partners and SMB partners to drive business growth. - Delivered a 40% increase in channel sales within two years, achieving significant market penetration. - Designed and implemented strategies to secure Hikvision’s position as the primary product provider in the region. - Effectively slowed competitor growth by leveraging market insights and strategic partnerships. - Focused on SMB projects, providing customized solutions to meet the unique needs of small and medium-sized businesses. With a proven ability to build lasting partnerships, drive revenue growth, and execute market strategies, I am committed to delivering exceptional results in competitive and dynamic environments.
• Country Manager and Head of Channel Sales

  HASSOUN GROUP

  2021.06-2022.07

  (a year)

  Dubai, United Arab Emirates As the Country Manager and Head of Channel Sales, I spearheaded the channel business development for Dahua and IMOU products in the UAE market, driving exponential growth and market penetration. My role involved strategic planning, partner engagement, and team leadership to maximize market share and revenue. Key Responsibilities: Developed and executed channel strategies to expand the market presence of Dahua and Imou products in the UAE. Identified and onboarded new DPP (Dahua Partner Program) clients, ensuring they met purchase and sellout targets in alignment with Dahua policies. Launched the IPP (Imou Partner Program) to strengthen the distribution network for Imou products. Conducted workshops and training programs for staff, DPPs, and system integrators to enhance product knowledge and market visibility. Drove storage sales growth within the surveillance industry, leveraging market trends and customer needs. Achievements: 400% Sales Growth: Increased Hassoun’s sales by 400% within one year. Market Share Expansion: Grew Hassoun’s market share by over 40% in the UAE market. Imou Sales Surge: Achieved an 800% increase in Imou sales within one year. Business Development: Captured maximum market share, significantly contributing to Hassoun Communication’s overall business growth. This role allowed me to combine strategic vision with hands-on execution, delivering measurable results and establishing Hassoun Group as a key player in the UAE surveillance and IT market.
• Founder

  PortingX Technology

  2018.04-2021.06

  (3 years)

  Dubai, United Arab Emirates At PortingX Technology, I lead a dynamic team of experts dedicated to crafting innovative solutions and delivering exceptional user experiences for our clients. With over 18 years of industry experience, we specialize in providing cutting-edge Business Applications, Educational Solutions, Infrastructure Solutions, IT Consulting, IT Process Re-engineering, and Digital Marketing Services. Key Responsibilities & Achievements: Visionary Leadership: Spearhead the company’s strategic direction, fostering a culture of innovation and excellence. Client-Centric Solutions: Deliver tailored IT and digital solutions that align with client business goals, driving efficiency and growth. Team Building: Assemble and mentor a talented team of professionals with expertise in IT, education technology, and digital transformation. Business Growth: Expand the company’s portfolio by partnering with clients across industries, including education, business, and IT infrastructure. End-to-End Services: Oversee the delivery of comprehensive services, including IT consulting, process re-engineering, and digital marketing, ensuring seamless execution and client satisfaction. What Sets PortingX Technology Apart: Expert Team: A highly skilled team with deep expertise in IT, education technology, and digital innovation. Proven Track Record: Over 18 years of successfully serving clients with innovative and scalable solutions. Holistic Approach: From IT infrastructure to digital marketing, we provide end- to-end solutions tailored to client needs. I am passionate about leveraging technology to solve complex challenges and create meaningful impact. If you’re looking for a partner to help you navigate the digital landscape and achieve your business objectives, let’s connect and explore how PortingX Technology can add value to your journey.
• Business Development Manager

  Route Mobile Limited

  2016.11-2018.02

  (a year)

  Dubai, United Arab Emirates Route Mobile is a leading cloud communications platform as a service (CPaaS) company, headquartered in Mumbai, with a global presence in over 15 locations across Asia-Pacific, Middle East, Africa, Europe, and North America. As the Business Development Manager for the MENA Region, I played a pivotal role in driving growth and expanding the company’s market share in the region. Key Responsibilities: Developed and onboarded B2B customers for SMS gateway integration, focusing on transactional messaging solutions. Increased Route Mobile’s market share in the MENA region by identifying and capitalizing on new business opportunities. Delivered solution-based integrations tailored to the unique needs of B2B clients, ensuring seamless communication experiences. Researched, planned, and implemented strategic initiatives to win business from competitors, strengthening Route Mobile’s position in the market. Managed key accounts and built long-term relationships with major clients, including RTA, Ducount, and Redington. Achievements: Successfully expanded Route Mobile’s footprint in the MENA region by driving adoption of its cloud communication solutions. Delivered customized SMS gateway integrations that enhanced client engagement and operational efficiency. Played a key role in securing and managing high-profile accounts, contributing to the company’s revenue growth and market leadership. This role allowed me to combine strategic business development with technical expertise, enabling me to deliver impactful solutions and drive sustainable growth in a competitive market.
• Assistant Manager IT

  Union Insurance

  2014.04-2016.10

  (3 years)

  JLT As the Assistant Manager IT, I managed and led L1 and L2 support teams (Infrastructure & Desktop) while overseeing the maintenance and operations of the Data Centre at the Central Office and 8 branch locations. With a total of 95 servers (35 physical and 60 virtual) under my supervision, I ensured seamless operations across critical systems and platforms. Key Responsibilities: Team Leadership: Managed and mentored Level 1 and Level 2 support teams, ensuring efficient resolution of infrastructure and desktop-related issues. Data Centre Management: Maintained and optimized the Data Centre, including 35 physical servers and 60 virtual servers running on Windows Server 2008 & 2012. System Administration: Oversaw the operation of key systems, including: Active Directory (AD), Exchange Server, and File Servers. Application Servers, ISA, CITRIX, Web Portals, and Blackberry Enterprise Server. Windows and SQL Cluster Servers, VMware, WSUS, and Symantec SME Antivirus. HP SAN Storage, Symantec Backup Exec, and Veeam Backup Solutions. Infrastructure Support: Provided technical support for Print Servers and ensured the smooth functioning of all IT infrastructure across the organization. Project Collaboration: Assisted the AVP of IT Infrastructure & Administration in implementing new business requirements and IT initiatives. Key Achievements: Ensured high availability and reliability of IT systems, minimizing downtime and maximizing productivity. Successfully managed a complex IT environment with a mix of physical and virtual servers, ensuring optimal performance and scalability. Played a key role in maintaining business continuity through robust backup and disaster recovery solutions. This role allowed me to develop strong technical and leadership skills while ensuring the stability and efficiency of Union Insurance’s IT infrastructure.
• Information Technology Infrastructure Manager

  Al Bogari Holdings

  2012.06-2013.12

  (2 years)

  Dubai As the IT Infrastructure Manager, I managed and maintained the IT infrastructure for AL Bogari Holdings and its subsidiaries (Jadopado, IGL, ALBTrading) across 5 data centers in the UAE, Africa, and India. I led the VMware virtualization initiative, migrating physical servers to virtual environments to improve efficiency and enable high availability (HA). Key Responsibilities: Managed Active Directory, File Servers, Print Servers, and Exchange Server 2010. Led the IT Service Desk team, ensuring SLA compliance and delivering operational support. Oversaw Mobile Device Management (MDM) for Apple and Samsung devices. Implemented biometric access control systems and CCTV across the organization. Key Projects: VMware Virtualization: Migrated non-critical servers to virtual environments, improving scalability and resource utilization. Data Center Implementation: Planned and implemented data centers for Jadopado, Madagascar, and India. Warehouse Data Center Migration: Successfully relocated the warehouse data center with minimal downtime. Avaya PBX to Asterisk Migration: Upgraded the telephony system, reducing costs and improving efficiency. Achievements: Improved IT infrastructure efficiency and reliability across multiple locations. Enhanced security through biometric systems and CCTV implementation. Delivered large-scale projects on time, ensuring business continuity and operational excellence. This role allowed me to combine technical expertise with leadership skills, driving innovation and supporting the organization’s global operations.
• Virtualization Engineer/ System Administrator

  Crazy Domains

  2012.01-2012.06

  (6 months)

  Dubai, Crazy Domains is a global leader in domain name registration, hosting services, and related online products. As an IT Infrastructure Specialist, I was responsible for maintaining the IT infrastructure for the Australia and UK regions from the Dubai office, ensuring high availability and performance of critical systems. Key Responsibilities: Managed and maintained Virtual Infrastructure (VMware ESX 4.1, ParallelsVirtuozzo) and Windows Server 2008 R2. Oversaw Exchange Server 2010, Parallels Plesk Servers, and cPanel, ensuring seamless operations and user accessibility. Provided escalation support to helpdesk engineers, resolving complex technical issues and minimizing downtime. Monitored email spamming on hosted infrastructure, identifying and suspending compromised accounts to maintain security. Key Projects: UK Data Center Setup: Installed and configured Windows Server 2008 R2, VMware Infrastructure, and Exchange Server 2010 in the UK data center. Exchange Server 2010 SP2 Hosting: Tested and implemented Exchange Server 2010 SP2 hosting with Parallels Automation, MachPanel, and Hosting Controller on a virtual hosting infrastructure. Technical Expertise: Windows Server 2008 R2 VMware ESX 4.1 Exchange Server 2010 Parallels Plesk and cPanel Achievements: Page 10 of 14 Ensured high availability and performance of IT infrastructure across Australia and the UK. Successfully implemented and tested Exchange Server 2010 SP2 hosting, enhancing email hosting capabilities. Improved system security by proactively monitoring and addressing email spamming and compromised accounts. This role allowed me to strengthen my expertise in virtualization, server management, and IT infrastructure while supporting a global organization’s technical operations.
• System Administrator

  Oman Insurance Company PSC

  2008.05-2011.12

  (4 years)

  Dubai As an IT Infrastructure Specialist, I managed and maintained the Data Centre at the Head Office (HO) and 14 branch locations, overseeing a total of 213 servers (173 physical and 40 virtual). My role involved ensuring the seamless operation of critical systems and applications, supporting business continuity, and implementing new IT initiatives to meet organizational requirements. Key Responsibilities: Managed Windows, AIX, and Linux servers running applications such as Lotus Domino, Oracle (INSIS, Siebel), ISA, Active Directory (AD), Citrix, CRM, Web Portals, BlackBerry Enterprise Server, Windows and SQL Cluster Servers, and VMware. Oversaw Trend Micro Antivirus, IBM SAN, EMC SAN (Clarion, Replistor,Recovery Point, DL3D Tape Backup), and Networker for data storage and backup solutions. Managed IBM Blade Center and remote server administration for branches using IBM Director and AMM. Key Projects: HP OpenView Implementation: Played a key role in deploying HP OpenView for network and system monitoring. Page 11 of 14 DFS & WSUS Implementation: Designed and implemented Distributed File System (DFS) and Windows Server Update Services (WSUS) for centralized file management and patch deployment. IT Service Catalogue: Contributed to the development and implementation of an IT Service Catalogue to streamline service delivery. IT Security Policy Implementation: Led the initiative to disable USB drives across the infrastructure, enhancing data security. Data Center Migration: Successfully migrated the Data Centre to DAFZA, ensuring minimal downtime and business continuity. Technical Expertise: Windows Servers (2003 & 2008) Citrix XenApp Servers VMware ESX 4.1 EMC Networker, Replistor, and SAN IBM SAN and Blade Servers Trend Micro Antivirus Linux Servers HP Rack Servers and OpenView Achievements: Recognized as OIC IT Champion for the Year 2010 for outstanding contributions to IT infrastructure management.
• Service desk Engineer

  IT People

  2007.11-2008.05

  (7 months)

  Dubai Working as Service desk Engineer for two projects our client Wipro InfoTech on client locations Client 1)Road transport Authority (RTA) project as On site Engineer. Roles: Working with our clients over the phone & Mails Maintaining information regarding solutions and client changes in our case management system and network documentation. Responding to alerts received from our Managed Services systems Recommending proactive solutions to recurring issues. Monitoring junior members of the help desk team. Supporting and updating the internal network infrastructure and providing support services to internal clients. Page 12 of 14 Maintain, troubleshoot and administer the use of local area networks (LANs) and computer workstations and peripheral equipment Evaluate and install computer hardware, networking software and operating system software 2) Noor Islamic Bank Project as Remote Support Engineer Roles: Giving Remote support through CAR11 tool to solve their technical problems. Trouble shooting of log in related issues. Monitoring & training junior Helpdesk Engineers Taking backup of Email Server ( Exchange server 2003) Supporting and updating the internal network infrastructure and providing support services to internal clients. Responding to alerts received from our Managed Services systems Making reports According to ITIL standards of service desk system & submitting to the management. Exchange 2003 Configure the user access or email and set role Configure the user quata as per the user profile Take weekly backup of email server.

Educational experience

• Kinsale University

  Master of Business Administration

  2012.01-2014.01

  (2 years)
• Jetking Infotrain

  Administration

  2004.01-2005.01

  (a year)
• Logic Infotech

  Logic

  2003.01-2004.01

  (a year)
• Diploma in Electronics & Communication

  Engineering

  2001.01-2004.01

  (3 years)
• Farook College

  Mathematics

  1999.01-2001.01

  (2 years)
• Government Polytechnic College

Certificates