Ivy Chee

Business Intelligence & Revenue Specialist@Monster Day Tours | Tourism Consultant@IC Global Tourism Consultancy
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Summary

Director & Tourism Consultant. Director and Tourism Consultant with over 20 years of experience in the tourism and luxury hospitality sectors across APAC. Successfully secured multi-million-dollar contracts with C-Level leaders across APAC. Excellent at penetrating new Asian markets. Consistently drive revenue growth, build strategic partnerships, and cultivate strong stakeholder relationships. A deep understanding of the Asian market, coupled with expertise in integrated marketing, branding, and digital strategy, has consistently driven significant revenue increases, enhanced customer engagement, and award-winning campaigns. Fluent in English, Mandarin, Cantonese, Bahasa Malaysia.

Work experience

  • Business Intelligence & Revenue Specialist

    Monster Day Tours
    2025.08-Current(a year)
  • Tourism Consultant

    IC Global Tourism Consultancy
    2016.07-Current(10 years)
  • Regional Trade Sales Manager - Asia Pacific

    Merlin Entertainments
    2024.03-2024.08(6 months)
  • Head of Marketing and Events

    The Grande Whisky Museum | Saint-Louis House | The Whisky Distillery
    2023.03-2024.02(a year)
  • Vice President of Destination and Partner Development - APAC

    Go City®
    2019.04-2023.02(4 years)
  • Director of Enterprise Solutions

    BeMyGuest - Tours & Activities
    2017.10-2018.09(a year)
  • Chief Commercial Officer

    Staydilly
    2016.10-2017.09(a year)
  • Director of Corporate Marketing and Communications

    Anantara Vacation Club
    2015.06-2016.06(a year)
  • Regional Director - Asia

    Pacific Asia Travel Association (PATA)
    2012.01-2015.04(3 years)
  • Regional Senior Business Development Manager

    Wego.com
    2010.06-2012.01(2 years)
  • Digital Adsales Manager

    SPH Media
    2008.10-2010.05(2 years)
  • Group Marketing and Promotion Executive

    Astro
    2005.01-2008.08(4 years)

Educational experience

  • Murdoch University

    Master of Business Administration - MBA, Business Administration and Management, International Business
    2019.01-2021.01(2 years)
  • Cornell University

    Certificate, Strategic Leadership for Hospitality Professional - Focus on Real Estate Investment
    2016.01-2017.01(a year)
  • RMIT University

    Bachelor of Arts, Professional Communications
    2003.01-2004.01(a year)
  • Deakin University

    Diploma, Mass Communications
    2002.01-2002.01
  • Taylor's University

    Diploma, Advertising
    2001.01-2001.01
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