• Aided in content BTS and social media for Sydney’s Instagram with 643,000 followers, TikTok with 1.2 million followers, and YouTube with 2.87 million subscribers.• Executed research projects on social media trends, campaigns, and engagement for her upcoming brand.• Assisted in scheduling and organizing photoshoots, personal tasks, video shoots, and events.

•Conducted 1-4 competitive cross-functional analysis projects in the prestige fragrance industry, focusing on creative, visual merchandising, design, PR, influencer marketing, and asset research. These efforts led to 4 successful high-yield brand collaborations.•Crafted 2-4 visually captivating marketing materials monthly using Adobe Photoshop, InDesign, and Illustrator. These materials were utilized for product launches, promotions, and Sephora market meeting decks, enhancing brand presentation and marketing effectiveness.•Led the implementation of a new organizational system for the teams beauty closet and on-hand inventory, enhancing efficiency and ensuring easy access to supplies. •Key contributor in organizing and preparing for 1-2 weekly internal and retailer meetings, managing logistics, materials, and agenda preparation to ensure seamless and productive sessions.

•Enhanced customer satisfaction by implementing a streamlined communication process with 500+ clients, ensuring transparent information delivery on alteration services.•Contributed to crafting, altering, and repairing 500+ gowns alongside 4 skilled tailors and seamstresses.•Revamped inventory management by creating and implementing an innovative organization system for 500+ dresses, enhancing efficiency and accuracy in daily operations.

•Created a new content strategy with ~15 influential online personalities that led to brand exposure and engagement by ~25%.•Developed approximately 10-15 pieces of content monthly for each social media platform, including TikTok, Pinterest, and Instagram.•Grew Instagram followers from 200 to 5k and Pinterest engagement from 0 to 50k, thereby increasing brand reach and engagement.

•Played a key role in on-site brand collaborations, contributing to the planning, execution, and post-production phases of videos and content creation. Worked closely with team members to ensure seamless integration of brand messaging and creative concepts, resulting in engaging and impactful marketing campaigns. •Executed research on VIPs and influencers for guest list creation for fashion week and industry events.•Created around 20 compelling and engaging pieces of content weekly, including press releases, newsletter articles, and impactful email copy, to effectively convey brand messages. •Contributed to content development for client partnerships featuring prominent figures such as Joy Taylor and Neffi Walker.

- Successfully assisted over 500 customers per day in-person and via telephone with purchase decisions, transactions, returns, and inquiries- Managed 10 events, including preparation and set-up the store’s inventory- Suggested different items that fit customer needs quickly and efficiently- Assisted customers in choosing jewelry items based on their preferences, occasions, and style

- Experience collaborating on paid partnerships with Tuuli Accessories, La Colombe Coffee, Semper Laser, and Historic Mail.- Demonstrated expertise in seamlessly integrating sponsored content while maintaining authenticity and audience engagement.- Leveraged platforms to showcase the unique offerings of partner brands and drive brand awareness and sales.- Consistently delivered high-quality content that aligns with brand values and resonates with followers.

- Greeted members and guests in a friendly and welcoming manner, took food and beverage orders accurately and efficiently, and provided menu recommendations- Collaborated with kitchen staff, bartenders, and other servers to ensure smooth service- Assisted colleagues during busy periods or special events.