Work experience

• Digital Marketing Assistant

  Canada Shaws Consulting

  2024.08-Current

  (a year)

  •Improved website performance to 85%+ on GTMetrix by implementing best UI/UX practices in load speed optimization, mobile responsiveness, and accessibility enhancements. •Executed robust SEO strategies, including keyword research, internal linking, and backlink building through blogs, resulting in significant increases in website traffic and search engine rankings. •Produced high-quality, engaging content tailored to the target audience, bolstering brand authority and organic reach.
• Digital Marketing Executive

  AutoMate Wealth Management (AWM)

  Leading Insurance Broker in Hong Kong •Developed and implemented SEO strategies, improving brand awareness and increasing website traffic by over 30%. •Optimized traffic channels using Google Analytics, Google Ads, and SEMrush. •Conducted comprehensive A/B testing to refine campaign performance and enhance customer engagement. •Spearheaded website UI/UX improvements on Squarespace, resulting in a measurable increase in user retention and conversions. •Reviewed and optimized the customer journey to enhance user experience across digital platforms by utilizing Google Tag Manager.
• Sales Operation Officer

  Hong Kong Telecom (HKT)

  •Designed and developed a detailed product catalog using Microsoft VBA and JavaScript, streamlining processes and enhancing internal team efficiency.

Educational experience

• British Columbia Institute of Technology

  Front-End Development

  2021.09-2022.04

  (8 months)
• University of British Columbia

  B.A in Economics & Geography, Minor in Business

  2015.09-2020.04

  (5 years)

Certificates