Itthiphol

Bangkok, Bangkok CityNationality Thailand
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Work experience

  • Business Development Manager (International and Domestic)

    Rumruay Kumrai Intertrade
    2016.04-Current(9 years)
    Export Sales / Sales and Marketing in overseas market.Product Import / Sales and Marketing in Thailand market.
  • International Business Development Manager

    Bertram Chemical (1982) Co.,Ltd
    2015.11-2017.01(a year)
    •Territory in charge: Malaysia, Hong Kong, Philippines, Myanmar, Japan, Korea, Germany, and Netherlands•Exploring new opportunities and expand the market of Siang Pure” and “Peppermint Field” brand•Dealing with local and international distributor company in the responsible countries for OTC/Medical/FMCG business.•Identifying new business opportunities in general trade and modern trade channels in the assigned countries in general.•Presenting new products and services to current customers and enhance existing relationships•Identifying opportunities for campaigns, services, and distribution channels that will lead to an increase in sales•Developing budget for company’s sales and marketing activities, concentrating on integrated marketing communication to drive company sales.
  • International Sales and Marketing Manager

    DHA Siamwalla Ltd
    2014.11-2015.10(a year)
    •Developing current business and new business with customers through sales and marketing function•Responding and communicating with customers in term of business development, customer relationship, complaint and problem solving, and order discussion•Conducting annual sales target and efficiently executing sales plan to achieve target•Coordinate the planning and execution of international workshops with the host country distributor or independently as needed•Assisting in driving the individual business partner’s marketing and sales plans, installed base utilization, and all associates materials and programs•Coordinating and assisting in fulfilling business partner’s requests and requirements including quarterly forecast reports, marketing plans and reports and other business requirements•Applying Product strategy to choose the key items for penetrate in market and maximize benefit.•Conducting marketing strategy and marketing plan to build company’s product and brands in the market•Developing client’s operation plan; Distribution Channels, Products Knowledge, Sale & Marketing Plan and etc.•Coaching client’s organization to achieve mutual sale and marketing directions•Strengthening customer relationships, provides solutions to customer needs and reach maximum satisfaction.•Building a brand identity that will sustain growth in long term•Estimating yearly marketing budget plan for promotions and channels.
  • Assistant Product and Business Development Manager

    Bangkok Rubber (Public) Company Limited
    2013.01-2014.10(2 years)
    •Prospecting for potential new clients and turn this into increased business•Collaborating with R&D team and clients in order to achieve the target, which are developing new product in the market, developing a special make-up product in the market, developing salesman samples•Attending industry functions, such as association events and conferences, and provide feedback and information on market and creative trends•Addressing and solving the problems professionally and promptly respond to the client’s requirements•Negotiating and taking care of prospective international customers to increase sales volumes and business opportunities•Feasibility study and scenarios analysis to determine appropriate business model for efficiency investment.•Generating and analyzing competitive Price Structure with proper margin for expanding business’s opportunity•Analyzing the selling price to get maximize organization’s profit and also sustain business relationship with key customers•Analyzing opportunities to develop and attract new potential customers for more investments in the organization’s business
  • International Sales and Marketing Assistant Manager

    Bangkok Rubber (Public) Company Limited
    2009.01-2014.10(6 years)
    •Interacting with OEM, ODM and OBM customers/prospects for the purpose of marketing and selling, evaluating performance and strength, delivery of customer product training, negotiating agreements, supporting customer product integration, and sales planning and forecasting•Coordinating with business development manager to drive growth and achieve all targets and for OBM, ODM and OEM channels•Analyzing and identifying opportunities to secure new businesses from OEM, ODM customer base and optimize profit and increase revenues.•Identifying new markets to widen market base for enhanced revenue and profit generation. •Manage pricing, deal pricing and other sales proposal activities and provide support to support marketing department•Providing an interface with senior management and junior staff regarding value based product proposal and marketing to ensure optimized OEM and OBM Sales •Supervise and provide training to all sales personnel to achieve company profit generation targets. •Analyzing markets to obtain latest trends, customer needs, competitors’ position and depth of customer base to re-design marketing strategy•Collaborating with engineering team to identify customer requirements for translating them into product specifications •Collaborating with research and development department to design new services and products for enhancing business growth •Ensuring completion of all commercial contracts with external agencies adhering to commercial terms and market conditions•Attending tradeshows to provide sales support, generate leads, strategies and strengths of the competition, identify new market and customer opportunities, and evaluate the success and perception of organization products•Compare monthly sales results to goals and take corrective action where necessary•Interface with Product Management to provide customer feedback on product performance
  • Brand Supervisor

    Bangkok Rubber (Public) Company Limited
    2008.04-2009.06(a year)
    •Establishing the brand in the market by working closely with product management department and sales department•Analyzing market potential, market opportunities and finding the way to approach and penetrate the market•Positioning brand in the market by working corporately with IMC and PR Agency (outsource)•Analyzing the appropriateness of conducting advertisement, PR and Publicity in terms of budgeting and timing•Analyzing and monitoring the consumer’s insight (needs, attitudes and etc.) to expand market and product line development•Assisting marketing manager to create brand awareness by conducting the suitable IMC and do PR activities (mostly “below-the-line”) in both domestic market and international market•Expanding market potential both domestically and internationally•Coordinating with Product development department to create and differentiate new product in to the market•Coordinating with Sales Department to improve distribution channels and increase sales volume
  • Brand and Marketing Executive

    Alie-F Co.,Ltd
    2006.07-2008.03(2 years)
    •Be responsible for brand building, liaising with agencies, production of in – house promotional materials and publications, preparing press releases, organizing promotional activities•Preparing of brand plan-marketing, quarterly promotional strategy-input finalization and input implementation plan.•Brand sales analysis and follow up for strategy implementation•Keep up to date with market trends and new developments utilizing information for business improvement•Formulating and implementing trade/marketing strategies•Assisting marketing manager to communicate and negotiate with particular distribution channel ; Boots, Watson, Propaganda, Loft, and some of Drug stores chain•Creating brand awareness by conducting the suitable IMC and do PR activities (mostly “below-the-line”) in both domestic market and international market•Analyzing and implementing potential marketing communication; trade shows, Point-of-Purchase, catalogs, and other promotion materials•Joining international exhibition, conducting marketing campaign, expanding market potential and prospect clients•Assisting marketing manager to communicate with international customers

Educational experience

  • Assumption University

    Marketing/Marketing Management, General master of business administration (m.b.a.)
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