- Develop and execute the go-to-market strategy for Indonesia, ensuring alignment with regional and global objectives. - Manage the P&L, budgeting, and financial performance of the Indonesian operations. - Lead sales and business development efforts to grow revenue, expand market share, and build strong partnerships with retailers, distributors, and online platform. - Manage channel partnerships, drive retail and e-commerce growth, and optimize the distribution network. - Oversee marketing initiatives to enhance brand visibility and customer engagement across digital and offline platforms. - Monitor market trends, competitor activities, and customer insights to identify opportunities for expansion and innovation. - Ensure compliance with local regulations, corporate governance, and ethical business practices. - Lead, develop, and inspire a high-performing team.

3 years 11 months

(2 years 1 month) - Area leader for Central Java & Yogyakarta - Build strong relationship with local partner and national distributor - Responsible for sales and marketing activity for all Samsung IT related product - Area coordinator for more than 20 person front line team - Develop and execute localize program to meet sales target

1 year 6 months - Responsible for Country target quota for Netbook product - Managed end to end channeling (Distributor, Master Dealer & Reseller) - Initiator for product marketing activity (print ad, trade show, roadshow &product presentation) - Direct reporting and work closely with HQ regarding sales performance, competitor update and strategy