Work experience

• Digital Marketing DACH & Eastern Europe

  Acushnet Europe

  2021.11-2025.01

  (3 years)

  november 2021 - januari 2025 (3 år 3 månader) • Ensuring the day-to-day management of social networks and participating in the development of communication strategies on these platforms in consultation with the Marketing directors and with teams in the US • Creating, adapting, and uploading content on the various existing social networks of the company (Facebook, YouTube). Launch of Instagram in the strategic markets • Creating and animating the Team Titleist community • Performance monitoring and reporting of paid Social Media campaigns in various markets Website • Piloting and managing various websites via a dedicated CMS • Participating in the updating and continuous improvement of the websites, optimizing their referencing (SEO) and boosting traffic in the strategic markets • Making Google Analytics data speak according to defined KPIs CRM • Managing the creation of email campaigns (retargeting, acquisition,automation) for all markets • Creating and renewing the templates via a builder and campaign routing, carrying out AB Tests on the campaigns • Creating campaign reports and identifying ways of optimization • Improving customer knowledge through the management of a healthy and qualified database • Supporting and training teams in data collection Paid Media • Supporting the development, planning and execution of all paid Digital Marketing plans and campaigns (Display, Social, Videos) in close collaboration with media agencies & partners • Ensuring the implementation, smooth operation and monitoring of campaigns via Campaign Manager • Developing SEA campaigns on the different platforms
• Junior Marketing Assistant

  ODALINE

  2021.05-2021.10

  (6 months)

  (Part time besides my Master Degree) maj 2021 - oktober 2021 (6 månader) • Community Management on the relevant Social Media channels for Jack Wolfskin • Creation of reports • Supporting with the launch on TikTok • Creation of competition analyses • Supporting in the conception and implementation of the new #GOBACKPACK campaign for 2022 • Collaboration in the operational implementation of Influencer Marketing campaigns • Developing new strategies • Creation of presentations • Conception and implementation of campaigns
• Digital Marketing

  JACK WOLFSKIN GmbH & Co. KGaA

  2020.04-2020.08

  (5 months)

  april 2020 - augusti 2020 (5 månader) • Development and implementation of ideas and concepts for multi-level Content Marketing measures • Customer-oriented cross-channel Content Marketing • Content and data management for the Online Shop • Assistance with the seasonal changeover of the Online Shop (imageresearch, data maintenance, testing etc.) • Conception and implementation of landing pages • Conception and implementation of the "Everyday Heroes" Campaign • Customer correspondence and activation in the system for Campaign participation • Regular participation in E-Commerce and Online Marketing Meetings • Creating Press Releases in Salesforce • Using Figma to edit and comment on landing pages with the Media Agency Brand & Digital Marketing Department • Cooperation in the operational implementation of Influencer Marketing actions and Project lead of a regional Influencer campaign • Assistance in the conception and implementation of the #GOBACKPACK Campaign • Development of Social Media actions such as campaigns and sweepstakes etc. • Creation of Social Media content for Instagram and Facebook • Community Management on the relevant Social Media channels • Daily use of squarelovin for Instagram's Media Collection • Creation of presentations and reports • Regular participation in Social Media and campaign meetings • Benchmarking CustomConcepts 1 år
• Customer Service Sales Assistant

  Peek & Cloppenburg KG Düsseldorf

  2015.09-2017.08

  (2 years)

  mars 2019 - augusti 2019 (6 månader) • On-site SEO: web optimization, content creation, landing page creation and optimization, keyword research and competitor analysis | Off-site SEO: link building, co-branding and press release. • Managing B2B sales • Establish an effective presence on social medias by creating, scheduling and publishing content • Use of SEMrush and Google Analytics to measure and study the aspects that lead to an increase in traffic to the website • Collaborate with customer service september 2015 - augusti 2017 (2 år) Utbildning

Educational experience

• University of Applied Sciences Fulda, Hessen, Germany

  Business Economics

  2016.01-2020.01

  (4 years)
• Hohe Landesschule Hanau

  2007.01-2015.01

  (8 years)
• jonkoping university

  International Marketing

Languages