Bravo Media is the advertising agency managing the advertising sales concessions for Citybus Bus Body and MTR advertising. Key Responsibilities: · Formulate and implement marketing strategies to achieve sales target and company’s business goals · Develop branding strategies to elevate positioning and brand awareness of Bravo Media · Develop sales and sponsorship packages for sales solicitation · Proposal and idea generation for pitching advertising and sales projects · Manage sales-driven projects · Analyze sales data and competitive landscape to identify market trends · Conduct market research to gauge audience profile and consumer behavior to substantiate selling and positioning of Citybus Bus Body and MTR advertising platforms · Create and execute innovative marketing campaigns to drive customer engagement and advertising revenue growth · Manage marketing budget to ensure efficient allocation of resources and maximize ROI. · Manage all digital marketing initiatives, including social media, email marketing, KOL marketing and SEO, to enhance online presence and engagement · Develop sales & marketing collaterals such as rate card, media kit, research kit, e-newsletter, press release, corporate website and videos · Arrange photography and videography to showcase the outstanding campaigns · Organize large scale corporate events, sales presentation, product launch events, seminars, agency tours and school tours · Identify and cultivate strategic partnerships for business growth · Handle public relations, media co-ordination and complaints · Prepare tender for bidding advertising sales concession

Key Responsibilities: · Formulate and implement the sales and marketing strategy to achieve sales target and branding strategy for Metro Finance (新城財經台), Metro Info (新城知訊台) and Metro Plus (新城采訊台) · Manage digital content channels including Metro Health Plus 新城健康+, Metro Education Plus 新城教育+, e-commerce platform (Metro Hit Pick 新城至Hit 賞) and live commerce programme ( Metro Day Day Shop) · Formulate business plan for new projects, products and advertising solutions · Monitor all digital and social media platforms and promotions · Develop sales and sponsorship packages for sales solicitation · Proposal and idea generation for pitching advertising and sales projects · Media planning (online & offline) & scheduling for sales projects and corporate promotions · Develop sales & marketing collaterals such as rate card, media kit, research kit, B2B e-newsletter, press release, website and corporate videos · Organize corporate events, agency tour, awards presentation ceremonies, contests and sales-driven events · Recruit and manage Metro Broadcast member club and develop member loyalty programme · Develop Customer Data Platform (CDP) for programmatic advertising and data analysis · Manage market research, survey, market intelligence and competitor analysis · Manage media and public relation · Manage marketing budget to ensure efficient allocation of resources and maximize ROI · Source and liaise with technology vendors, suppliers, design houses, production houses and creative agencies · Solicit joint promotion partners and barter deal · Prepare tender for bidding government projects · Develop CSR projects

Key Responsibilities: · Formulate and implement go-to-market strategy to drive park ticket and hotel room stay revenue from Greater China and APAC regions including Taiwan, Philippines, Malaysia, Singapore, India, Thailand, Indonesia, Japan, Korea & Australia · Monitor online, offline and social media advertising campaigns, KOL visit and promotions across Greater China and APAC regions · Analyze campaign results and effectiveness · Initiate and evaluate media plans to maximize ROI of marketing investment · Organize B2C events such as Travel Fair, Mall Show, Roadshow and B2B events such as Trade Briefing and Sales of Excellent Award Presentation · Develop sales & marketing collaterals and materials such as videos, photos, social media posts for both above-the-line and below-the-line promotions · Develop POSM items to all travel agents’ retail outlets in Greater China and APAC · Source and design merchandizes or premiums to support the various distribution channels from traditional wholesalers/travel trade agencies to online agencies and e-commerce · Identify and sustain strategic partnerships with both internal and external partners including key wholesalers, travel agents, major online sales platform, airlines, hotels and other tourism related organizations to foster joint promotions across all regions · Develop and sustain the Intellectual Property guideline for maintaining the brand image and boost brand affinity · Analyze market intelligence from Hong Kong Tourism Board and in-house Consumer Insight Department to evaluate potentials and to tap various consumer segments · Monitor marketing budget allocation · Manage and liaise with vendors, production house, advertising and digital agencies

JCDecaux Pearl & Dean is the market leader in outdoor media and has been managing the advertising sales concessions for MTR, Hong Kong International Airport, Macau International Airport, Pacific Place Passages and Ngong Ping 360. Key Responsibilities: · Formulate and implement the sales and marketing strategies for MTR Advertising, Airport Express Advertising and Airport Advertising to achieve sales target and branding strategies for JCDecaux Transport · Proposal and idea generation for pitching advertising projects · Formulate business plan for new projects · Monitor all digital and social media platforms · Manage market research (such as Reach & Frequency Research, Passengers’ Consumption Behavior Research), market intelligence and competitor analysis · Handle media planning (online & offline) for sales projects and promotions · Develop sales & marketing collaterals such as rate card, media kit, research kit, newsletter, press release, corporate website and videos · Manage media, public relation and complaint · Manage marketing budget · Organize annual The Best of The Best Awards and sales-driven events · Manage and liaise with vendors, production house, creative agency and PR agency · Solicit joint promotion partners and barter deal · Prepare tender for bidding advertising sales concession of MTR and Hong Kong International Airport · Prepare monthly report to Headquarter, MTR & Airport Authority Hong Kong · Manage CSR projects

South China Media is the largest magazine publishing group in Hong Kong publishing various best-selling titles such as Jessica, Marie Claire, Jessica Code , Esquire, J Men, Car Plus, Him, Capital Weekly, Capital, CEO and Entrepreneur, Whiz-kinds Express Weekly, 3 Weekly and Lisa. Key Responsibilities: · Formulate sales and subscription strategy to drive sales team in achieving revenue target · Formulate and implement the branding and marketing strategies for the group and individual magazine · Proposal and idea generation for pitching sales project · Implement integrated marketing campaigns for the group and clients · Monitor digital and social media platform of all the publications · Competitor and commercial analysis for market trend and feasibility studies of new business opportunity · Monitor Above-the-line, Below-the-line and joint promotion including media placement and budgeting · Develop all marketing collaterals such as corporate brand book, media kit, readership profile, sales presentations, e-DM and all promotional material · Develop new channels partners to optimize circulation sales · Analyze sales performance of each channel, program effectiveness, ROI of each marketing campaign · Organize Book Fair, PR and client events ranging from magazine launch, CSR event, anniversary celebration, award presentation gala dinner, forum and seminar · Enhance visibility of all magazines by soliciting airlines, hotels, restaurants, prestige clubs, banks and clinics for magazines’ exposure · Manage ABC audit and formulating the strategy to achieve circulation target · Manage market research program (Nielsen Media Index, Admango, Focus Group, Readership Survey) and analyze data collected for commercial use · Database management, data mining and analysis for commercial use · Develop CRM (Reader Loyalty) Programs for database enhancement and build loyalty to the publications · Solicit sponsors, joint promotion partners and barter deal

Edipresse Hong Kong is well-known for publishing luxury lifestyle magazine including Hong Kong Tatler, Hong Kong Tatler Society, Tatler Home, Tatler Wedding, Yacht Style, Boat International, Revolution, Solitaire (Asia Pacific) , Home Journal, Luxe Living, Home Buyer Guide, Best Restaurant Guide and Cotai Style. Key Responsibilities: · Oversee Circulation Department · Formulate and implement circulation & channel marketing strategy · Coordinate with distributors in Hong Kong, Macau China, Taiwan, Singapore, Malaysia, Thailand, Philippines and Indonesia for the distribution of Asia Pacific titles · Enhance the distribution capacity and logistics efficiency · Manage print-run to fit the P&L of each issue · Develop Above-the-line and Below-the-line promotion · Sales forecasting, reporting and circulation analysis · Analyze sales performance of each channel and program effectiveness · Develop new channels for copy sales · Enhance visibility of all magazines by soliciting hotels, restaurants and high-end public areas to display our magazines · Develop the CRM system and database management for data mining and DM campaigns · Manage market research program (both qualitative and quantitative) and analyzing data collected for commercial use · Solicit subscription gift’s sponsors and joint promotion partners · Formulate and implement strategy to recruit new subscribers and to retain existing subscribers · Solicit joint partner in e-magazine subscription · Participate in Custom Publishing team’s pitching and provides circulation strategy advice to their clients · Organize corporate events such as Hong Kong Tatler Ball, Macau Tatler Ball, New Product Launch, Book Fair, and Homex Fair

Kadokawa is the listed company in Japan and well-known for its comics book and travel magazine namely Walker series. Key Responsibilities: · Formulate and implement of business strategies to achieve the monthly revenue target and business goals · Formulate marketing strategy to promote brand and the sales of publications published by the group. · Monitor digital and social media development to promote readership and generate advertising revenue for the group · Developing online shopping site to enhance sales channel for all products developed by Kadokawa’s group · Manage the advertising team in achieving sales target · Liaise with distributors and retailers in channel promotions of the Hong Kong Walker, Wedding Walker, comics, novels and books · P&L analysis for each new publication or project · Identify potential new publishing and business opportunities to create more revenue sources for the company · Managing readership survey and market research · Organize corporate event such as product launch, Travel Expo, new shop and office opening, Book Fair and Comic Fair · Sales forecasting, reporting and circulation analysis on weekly basis · Monitor warehouse operation and logistic

Hachette Filipacchi is the wholly own subsidiary of Lagadere Active Media, the largest leisure consumer magazine publisher in the world publishing various world-famous magazines and websites such as ELLE, Car & Driver and ELLE Decoration. Key Responsibilities: · Formulate and implement marketing and branding strategies to promote and increase circulation and readership of the group publication such as ELLE, ELLE Men, ELLE Wedding, ELLE Shopping, Car & Driver, ELLE Decoration and websites (www.ellehk.com and www.caranddriver.com) · Idea and proposal generation for the sales team to solicit advertisers · Implement the Above-the-line and Below-the-line promotion and co-ordinate with internal production and editorial team on schedules and logistics details. · Monitor the media planning and budget control on marketing related activities. · Copy writing and designing all marketing collateral include TVC, print ad, leaflet, media kit, corporate newsletter and press release · On-cover premium’s design and working with international brands for exclusive cross-over on-cover premiums · Solicit sponsors for on-cover gift promotions, subscription promotion and events. · Formulate CRM strategy to recruit online members and develop readers loyalty programmes · Monitor the new media development such as new women portal (www.ellehk.com) and men portal www.caranddriver.com · Organize client and corporate events such as Greater China ELLE Style Award, World of ELLE10 Best Car Award Presentation, reader’s workshop · Liaise with convenience stores, book store, professional bodies, club for any form of joint promotion · Monitor marketing intelligence and prepare periodic reports including monthly competitive analysis. · Manage market research, Media Index, Admango, readership survey, focus group and conducting editorial and commercial analysis · Identify business opportunities to create more revenue sources for the company

CCH Hong Kong is an information provider or legal publisher which provides up-to-date information for professionals such as lawyers, accountants & HR practitioners via on-line or print copy. CCH is a subsidiary of Wolters Kluwer a listed company in Amsterdam which ranked the top 3 biggest information providers in the world. Key Responsibilities: · In-charge operation and P&L of Hong Kong Office · Formulate business development plan to grow the Greater China (Hong Kong, Taiwan & Southern China) business and to meet budgeted financial goals · Identify and evaluation new business opportunities, products or services · Manage and analyze market research or customer survey to enhance performance of existing product portfolio and customers’ loyalty · Formulate the best marketing and pricing strategies to achieve strategic objectives and monitoring the implementation of all marketing activities in accordance with approved marketing budget · Supervise the marketing team in the execution of all marketing activities · Monitor all executives events such as CPD courses for accountants & lawyers, seminars, conferences, workshops, exhibition & award presentation · Monitor salesteam, formulating sales target , commission scheme and provide on job training · Prepare monthly report on sales analysis, forecast and recommendations · Identify opportunities for brand building · Identify potential acquisition target in Hong Kong & Taiwan.

SCMP Book Publishing, a wholly owned subsidiary of South China Morning Post Group, is also one of the leading and most well established local publishers of Chinese language lifestyle and fiction books in Hong Kong Key Responsibilities: · Formulate and implement of business development plan and marketing strategy for all products developed by the groups · Implement the Above-the-line and Below-the-line promotional campaigns and co-ordinate with internal production and editorial team on schedules and logistics details · Monitor the media placement and budget control on marketing related activities. · Copy writing and designing all marketing collateral including print ad, leaflet, monthly newsletter and press release · Sales forecast, report and analysis on weekly basis · Market and competitors’ intelligent collection, analysis and reporting · In-charge warehouse operation and control the inventory level and re-print. · Source authors and topics for the new publications development · Identify and explore more distribution channels to improve the sales and distribution channels · Solicit advertisers and sponsors for some book projects · In-charge to set up and maintain the corporate web-site and online bookstore ( www.hkchinesebooks.com) · Formulate strategy to increase traffic of the corporate web-site and membership acquisition · Arrange the logistic and order fulfillment for wholesalers, bookshop and e-commerce of the on-line bookstore · Media / Press liaison for more media exposure · Organize and managing the logistics of local and overseas Book Fairs, exhibition, seminars, press conference and readers’ club activities