Irina Radchenko
Public Relations Manager@SOFTSWISS
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Summary
PR | Global Marketing Communications | B2B Tech | Partner Relations | Influencer Marketing. Having spent 11 years in Taiwan, I am now based in Warsaw, Poland, operating in English, Chinese, Russian, and Polish across multilingual business environments. For 14+ years, I specialize in bridging cultural and industry gaps, combining PR, Social Media Marketing, Influencer Relations Manager and Strategic Partnerships Manager expertise with a strong focus on brand visibility, corporate marketing, and high-impact collaborations to drive brand credibility and audience trust in the IT, gaming, and art industries. Beyond corporate strategy, I run a Chinese-language YouTube channel (see links), gaining first hand insights into content trends, digital storytelling, and audience engagement. I actively participate in YouTube events and partnership programs, while also exploring AI-driven content creation for YouTube, TikTok, and Instagram, merging traditional PR with cutting-edge digital innovation.
Work experience
Public Relations Manager
SOFTSWISS2025.07-Current(a year)Strategic Relationships Marketing Manager
Gurtam2019.04-2025.06(6 years)Youtube Blogger and Video Creator
Self-employed2014.01-2025.01(11 years)Public Relations and Social Media Manager
Gurtam2018.05-2019.04(a year)Marketing, Localization and Relations Manager
Gamesofa Inc. 慧邦科技2015.09-2018.03(3 years)Advanced Marketing and Partnership Manager – Gaming & IT Industry
AVerMedia Technologies Inc.2012.10-2015.08(3 years)Social Media and Partnerships Manager
ASRock Inc.2015.01-2015.01Arts and Cultural Project Manager
Kuandu Museum of Fine Arts (KdMoFA)2012.03-2012.06(4 months)Partner Relations, Interpretation and Event Coordinator
AIRTaipei, Taipei Artist Village2010.01-2011.01(a year)International Sales and Partner Manager
New Song Yi Aluminium Can Manufactory Co.,Ltd., Taiwan2009.01-2010.01(a year)
Educational experience
National Taiwan Normal University
Advanced Chinese Language Course, Chinese language2015.01-2016.01(a year)Taipei National University of the Arts
Master of Arts Administration and Management, Arts Business Administration and Marketing Management2010.01-2012.01(2 years)Kainan University
Bachelor of Business Administration - BBA, Business Administration and Management, General2006.01-2010.01(4 years)
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