Profitability increase through new products development and communication. Managing assortment of 2,000 SKU. B2B and B2C pricing system. Cooperation with Production. Work with KOLs.

Экспорт офтальмологических инструментов в 100 стран мира. Повышение прибыльности посредством разработки и вывода на рынок новых продуктов. Управление ассортиментом в 2 000 SKU. В2В- и В2С-ценообразование. Взаимодействие с производством. Сотрудничество с KOLами.

Content creation - text and graphs, digital info visualization, usability optimization, SEO

Content creation - text and graphs, digital info visualization, usability optimization, SEO

Информационное наполнение сайта: написание статей, создание инфографики.Продвижение сайта в поисковых системах.Внутренняя оптимизация, повышение юзабилити.

Content creation - text and graphs, digital info visualization, usability optimization, SEO

Руководитель по продукту, закупкам и промо-акциям1. Управление продуктом: a) долгосрочное планирование постоянного и промо-ассортимента, b) обеспечение прибыльности продукта через формирование розничных и оптовых цен, c) управление жизненным циклом изделий и оптимизация модельного ряда.2. Розничные промо-акции: a) разработка товарной и коммуникационной концепции, b) ценообразование с учётом прибыли компании и дистрибьюторов, c) разработка креативных материалов, d) анализ эффективности.3. Программы лояльности для продавцов: a) разработка схем привлечения и удержания торговых представителей, b) финансовая и нематериальная мотивация для 4-уровневой торговой структуры,4. Управление цепочкой поставок: a) работа с производством по обеспечению товара для выполнения плана продаж, b) разработка методики прогнозирования продаж на 12 мес., c) снижение складских остатков и количества SKU.ДОСТИЖЕНИЯ:- Розничные продажи в 1-м полугодии 2017 г. выросли на 7%.- Проведено 8 промо-акций с общей прибылью более 43 млн. долл.- Число торговых представителей выросло на 16%.

Responsibilities:1. Boost retail sales of LG TVs by managing sales force structure (appr. 200 promoters and supervisors in 9 macro-regions):- sell-out target setting, plan/fact analysis,- field KPI implementation,- merchandising standards control,- sales force skills tracing with Mystery shopper research, briefing Training Dept.for gaps liquidation,- weekly tracking of worst-performing stores, root cause finding and reco. for improvement.2. Cross-functional management for Sales Force Efficiency improvement:- lead weekly meeting between Sales, Marketing, In-store and Training Dept. for smooth communication and 360 degrees sell-out support,- top-down & bottom-up information flow between Head Office and Field: weekly information pack for shop consultants with in-store news, regional reporting summary and problem escalation to Sales Head/other proper function.3. Building from scratch a system of in-store information collection through shop consultants and regional managers (using 3d party IT system): discover info needs of BU leaders, brief agency, develop report formats to get:- LG in-store indicators: shelf share, in-house share, daily stock and sales,- competitors in-store activities: new launches, promo campaigns, shop consultants, brand zones and POS materials installation.4. Retail sales analysis by KA/region/shop:- MS Access database development and weekly uploades of sales volume and value by store/model,- store segmentation for optimizing in-store investment,- distribution control,- weekly dashboard for top management with reco. for paint points.5. Promotions ROI: develop and implement ROI calculation scheme, study existing promo types for maximizing profit, provide Coop Marketing Managers with recommendations for promo tactics, channel, model selection and discount depth.Achievements:- field KPI system implemented,- as a result of Mystery shopper project LG shop consultants complying standards grew from 64% to 89%.

Responsibilities:- segmented clients, structured and expanded clients database;- generated sales leads and expanded business with current clients;- created, implemented and evaluated marketing programs;- controlled A/R and logistics.Results:- sales plan for 2009 fulfilled by 117%;- bad AR for 2008 cleared

As Key Account Manager for large wholesalers and federal retail chains, I was responsible for:•Samsung sales and brand share increase, control of sales plan fulfilment•Retail clients: line-up optimization, gross margin control, display projects, coop-promo actions’ implementation, AR control•Wholesale clients: assortment management, bonus program development, gross margin monitoring•Competitors’ monitoring: assortment and share in clients’ sales, marketing activities, new products•Supply chain management: stock and sales analysis, monthly sales forecasting, channel inventory control

•Long-term line-up strategy: new series development and launch, market niches identification and estimation, sales volume forecasts, series success evaluation, models efficiency (ABC-analysis, marginal analysis);•Price positioning: competitive benchmarking, retail and wholesale pricing, product profitability control;•Market analysis: initiating and targeting ad-hoc researches, internal sales and retail audit data processing, business forecasting;•Competitors: line-up analysis, new models and technologies monitoring, advertising activities;•Promotion: advertising concept development, BTL-actions, non-standard communication, advertising efficiency evaluation, product PR (press releases, events for target media)

•Sales forecasting: trend and seasonality analysis, marketing and competitive activities, stock and sales mathematic modeling;•Supply chain management: factory orders placement and processing, warehouse stock level management, stock model mix optimisation

•Sales analysis: retail audit analysis, internal sales data processing;•Consumer studies: social, demographic and psychographic consumer profile;•Competitive brands analysis, brand mapping; •Presentations of regular analytical reports to the Board;•Coordination of work with research agencies on ad hoc and panel studies