Ingrid

São Paulo, São PauloNationality
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Work experience

  • Marketplace and AD sales

    Dafiti
    2024.11-Current(10 months)
    - Commercial management of the hunting portfolio in the fashion category, including the creation and implementation of sales plans and promotional campaigns within the Dafiti platform for partners.- Development and management of the commercial calendar.- Identification of opportunities for new partners and implementation of improvements for the business.- Analysis of the sellers AB curve, price management and inventory optimization.- Constant monitoring of internal and external prices to identify and take advantage of the best opportunities.- Creation of ADS campaigns and development of retail media insights.- Analysis of KPIs, such as ROAS, CPA, CPC, CPV and in-depth analysis by SKU.
  • Exchange student

    Kaplan UK
    2024.08-2024.09(2 months)
    The course covers all language skills: reading, writing, listening and speaking, and all schools offer an extensive range of social programs that help you make the most of your exchange.
  • Media Research

    Publicis Groupe
    2024.06-2024.07(2 months)
    Support to the BI supervisor to collect data, needs, profile and media consumption habits and input data for reports consistent with campaigns;- Analyze competition, market and trends;- Extract data using media research tools (IBOPE, Nielsen, WGI, Comscore tools, etc.)- Carry out studies and analyzes on investment in online and offline media of the category and competitors; Open TV and PayTV audience studies;- Provide support and collect information in research tools for strategic center analyses;
  • Account manager

    Google
    2022.04-2024.06(2 years)
    - Advisory consultancy, educating and inspiring customers to use Google products.- Proactively develop customer relationships across industry and vertical to build future pipelines.- Coordination of effective sales proposals and practices for customer interactions, sales and services.- Adaptation to innovations in advertising platforms and products by preparing important data, historical discoveries and relevant research.- Extensive knowledge of Google solutions aiming to offer the client the best media solutions;- Cross-functional collaboration with technical and insights teams.
  • CRM Analyst

    banco bv
    2021.03-2022.05(a year)
    -- Develop, implement and manage marketing automation campaigns that increase customer engagement and retention.- Development of system onboarding using in-app messaging and automation.- Management of the calendar and strategy of monthly actions.- Monitoring and analysis of KPIs such as open rate, CTR, conversions and identification of patterns between users with different levels of response.- Construction of flow improvements integrating the Analytics, CRM and Growth areas.

Educational experience

  • Anhembi Morumbi University

    Advertising bachelor
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