Ilham Husni
JakartaNationality
Share
Work experience
Area Sales Manager
Unicharm2024.03-Current(a year)Responsibilites in GT Channel:1. Designed and implemented strategies to achieve distributor sell-out and sell-in targets, with a focus on TTA Milkshop & Wholesale channels.2. Conducted demand forecasting and inventory analysis to optimize stock allocation, reducing stockouts by 20% through close coordination with logistics.3. Leveraged sales data to identify and prioritize high-performing outlets, improving sales contributions from display-participating outlet by 30%.4. Managed distributor performance through daily briefings, field monitoring, and joint visits, ensuring alignment with key performance indicators.5. Led quarterly business reviews to evaluate distributor operations, identifying data-driven opportunities for improvement.Responsibilities in Modern Trade:1. Ensured 100% service level for Purchase Orders (PO) from Modern Trade clients such as Indogrosir and Lotte Grosir.2. Developed accurate forecasting for blocking stock, reserving factory production exclusively for Indogrosir/Lotte Grosir to prevent stockouts.3. Coordinated closely with logistics to ensure on-time deliveries and product availability.4. Collaborated with store buyers and Key Account Managers (KAMs) to address and prevent issues, such as price discrepancies, discount conflicts, and unlisted products.Achievements:1. By YTD December 2024 Sell in GT Growth 123% From 60,900B to 75,178B2. By YTD December 2024 Sell Out GT Growth 127% From 48,038B to 61,220B3. By YTD December 2024 Sell Out GT + MT Growth 182% From 54,492B to 99,416B4. Service Level IGR in November 90% & December 95%5. Service Level Lottemart Grosir 100% in Q3 & Q4Area Sales Manager
Sinbad2023.01-2024.03(a year)Founded in 2018, Sinbad is a B2B E-commerce platform based in Jakarta and has a mission to simplify supply chain processes in Indonesia. We have built an innovative, tailor-made digital platform that empowers merchants and suppliers by simplifying the ordering and procurement process. We are a technology-driven company and thrive on building value for all our partners.Responsibilities:1. Developed area strategies using data analytics, mapping outlet performance to optimize delivery routes and frequency of transactions.2. Created real-time KPI dashboards to track GMV, Active Outlets, and NOO (New Open Outlets), providing actionable insights for the sales team.3. Monitored and improved sales workflows through joint visits and back checks, aligning efforts with company objectives.4. Analyzed pricing and gross margin trends, ensuring stability and profitability across the region.Achievements:1. Surpassed GMV target by 19% in March 2023, achieving IDR 4.17 billion.2. Increased NOO conversion rate by 41%, exceeding monthly targets consistently.3. Streamlined sales reporting by implementing data visualization tools, reducing manual errors by 30%.Area Sales Manager
Dagangan2022.08-2023.02(7 months)Dagangan is a demand aggregation platform for small towns and villages in Indonesia. It leverage the power of community and social network of influencers to solve production and accessibility issues, enabling households in the rural areas to get their daily needs delivered to them, with cheaper price and much less effort. Our platform encourages farmers and traders in the areas to engage in sales of local products and specialties through our platform, to be distributed to other places across Indonesia. Dagangan is commited in digitizing rural Indonesia.Responsibilities:1. Built tailored strategies to expand coverage, integrating market data into journey planning and delivery optimization.2. Monitored GMV, Active Outlet, and NOO metrics, generating periodic reports for Head of Sales and COO.3. Conducted area surveys to evaluate potential for new market entry, leading to expansion in underserved regions.4. Maintained gross margin and product pricing stability across rural and urban distribution channels.Achievements:1. Increased GMV in Bogor from IDR 1.2 billion to IDR 2.3 billion within 6 months.2. Expanded unique customer base by 5X in the Bogor region through targeted outreach campaigns.Designed Excel-based monitoring tools for daily KPI tracking, improving team efficiency by 80%.Area Sales Manager
Dagangan2022.01-2023.02(a year)My Jobdesk:1. Formulate the best strategy to grow the companys business in my area covered, through: Mapping the cover area well for making permanent journey plan & effective delivery routing, Monitoring the frequency of outlet spending especially biweekly and monthly, opening pareto outlet distribution channels in collaboration with b2b startups and traders.2. Monitoring the work flow of salesman in the field through; joint visits and back checks.3. Opening a new area for eastern Priangan, one month of work I have opened a tasikmalaya area & banjar area, this third month next I will open a garut area4. Monitoring GMV achievement, Active Outlet, New Open Outlet for salesman and report to Head of Sales & COO5. Maintain gross margin and price stability of the productsMy Subordinate:Hub Tasikmalaya: 4 Salesman, 2 Helper, 2 Driver, 1 Admin, 1 K.A HubHub Banjar: 4 Salesman, 1 Helper, 2 Driver, 1 Admin, 1 K.A HubHub Garut: 6 salesman, 2 Helper,2 Driver,1 admin, 1 KA HubMy Achivement:1. Open new area: Tasikmalaya, Garut & Banjar, Preparing SDM, Logistic and Operasional 2. After a month of opening a new area, in February I reached the target of 200% in GMV and Active Outlet. Open a traders channel with Credibook, GudangAda, Warung Pintar. Successful dealing with local distributors: Fastrata Buana, Frisian Flag, Kino.3. Revenue Progress:Tasik during 5month GMV from: IDR. 700.000.000 to IDR. 3.000.000.000Garut during 2month GMV from IDR. 500.000.000 to IDR 1.800.000.000Banjar during 3month GMV from IDR.100.000.000 to IDR 1.000.000.000Area Sales Manager
CrediBook2021.03-2022.01(a year)Credimart is a platform that can make it easier for you as an MSMEs to obtain business goods more easily. You dont need to travel out of the house to find suppliers, shop, and carry your own groceries. Credimart is here to connect small shops with suppliers in the vicinity.Responsibilities:1. Established KPI dashboards for tracking Unique Customer Code, Total Orders, and GMV, enabling data-driven sales management.2. Led team development initiatives, including training SPVs to optimize field performance and supplier engagement.3. Conducted market surveys to assess potential new areas, leading to the successful opening of distribution hubs in Cirebon, Indramayu, and Kuningan.4. Reported KPI achievements to VP of Sales and COO, providing actionable insights for strategic decision-making.Achievements:1. Boosted Bandung GMV from IDR 107 million to IDR 2.3 billion within 11 months.2. Increased active outlets by 362% in Bandung and 87% in Cirebon, driving significant sales growth.3. Improved transaction frequency by 4X in key territories through effective territory management and data insights.Asisten Area Sales Manager
Unilever2019.05-2020.08(a year)Summary Of Role:Leveraged data analysis and visualization to optimize distributor performance and drive sustainable business growth. Focused on strategic decision-making using key metrics such as Coverage, Distribution, Merchandising, and Activity (CDMA), contributing directly to operational efficiency and sales profitability.Responsibilities;1. Data-Driven Decision Making:1a. Monitored key distributor metrics (e.g., Buying Potential, Active Outlet Coverage, and New Open Outlets) to identify market gaps and optimize distribution strategies.1b. Developed and maintained customized performance dashboards for tracking daily KPI achievements.2. Sales & Market Analysis:2a. Conducted data-driven performance evaluations of distributor teams, highlighting trends in sales velocity, outlet activation, and product assortment.2b. Provided actionable insights to enhance geographic coverage and maximize ROI on promotional budgets.3. Strategic Planning:3a. Analyzed historical sales data to forecast demand, align stock availability, and create efficient routing plans.3b. Identified white-space opportunities to expand the customer base, achieving sustainable coverage growth in under-penetrated areas.4. KPI Optimization:4a. Achieved KPI improvements through active monitoring and intervention:Increased Bill of Productivity by 30% through coaching and realigning team objectives.4b. Expanded sales reach by adding +80 new outlets across five regions in East Nusa Tenggara.5. Visualization & Reporting:5a. Designed comprehensive reporting templates to track progress in coverage, secondary sales, and promotional activities.5b. Regularly presented performance reviews with actionable recommendations to management and stakeholders.6. Profitability Monitoring:Ensured distributor profitability by analyzing and optimizing key financial metrics, maintaining a Net Profit Before Tax improvement from 1.5% to 2.2%.Marketing Business Development Manager
CV. Gozza Lintas Nusa2017.11-2019.05(2 years)Job Description1. Looking for new customers by visit the company and find out the contacts of the person who work in logistics departement at the company2. Find out the companys telephone contact through the companys website then contacting a person who work in logistic departement at the company3. Looking for people who have a have shuttles in large quantities 4. Negotiation about shiiping cost between shipper and vehicle owner5. Ensure that the process of loading and unloading products runs well6. Ensure that the driver is a trusted person, checking all vehicle documents of driver7. Ensure the product is delivered and on timeAchievment;1. Successfully partrnered with PT. INTI and PT. Cahaya Benteng MasArea Sales Supervisor
PT Campina Ice Cream Industry Tbk2016.01-2017.11(2 years)Job Description:1. Ensure the distribution of products to every store subscribed is reached (100% service level required)2. Controlling all jobs team include; Sales team, delivery and mds performs his job properly and Based on SOP3. Doing activities that can increase the selling out (in cooperation with the Event Organizer to hold the event and become sponsors, doing promotion activity of new products through sampling to increase brand awareness)4. Looking for new outlets for expansion area and handling unproductive outlets (not transactions/close)5. Handles all technical issues of freezers and warehouses6. Business Review for sales development in kendari area with distributor headAchievment :1. Based on By Year To Date Data (Sep.2016-April 2017) the average sales growth of kendari + -12%2. Opening new area distribution (north kolaka) in southest sulawesi3. Increase sales in hypermart channel (channel hypermart can growth 39%)Management Trainee Batch 10 Outer Island
PT Campina Ice Cream Industry Tbk2016.01-2016.05(5 months)As management trainee. I learned a lot about how management sales and distribution of ice creamBusiness Owner
Fanaya Private2015.07-2015.10(4 months)As Owner of Fanaya Private role as Marketing and Teacher July. 2015 s.d Oct 2015Main Task :»Visit the headmaster or teacher at the school to ask permission to promote private lessons for students.»Distributing brochures to students parents, promoting tutoring in fanaya and then inviting their children to try the trial program from Fanaya Prifat, if it feels suitable it can proceed to tutoring at Fanaya Private»Distribute brochures and promote tutoring in fanaya to students during breaks and when they will go home»Teach students by following the school curriculum»Identify students weaknesses and strengths in terms of understanding the lessonAchievment» I have 10 students, 2 students from elementary school (grade 4), 5 students from junior high school (Grade 1), and 3 students from junior high school (grade 3).
Educational experience
Universitas Padjadjaran
Agricultural Engineering bachelors degreeUniversity of Padjajaran
Agricultural Engineering bachelor of agriculture engineering
Resume Search
Nationality
Job category
City or country
Sort by
Contact way
Membership will unlock the resume
Also view