Work experience

• Head E-commerce

  NewJaisa Technologies

  2022.10-Current

  (3 years)

  • Responsible for entire marketplace revenue and business operations. • Managing four different category of products i.e. Laptops, Tower PC, AIO, Mini PC. • Increased revenue from $100K per year to $7.2+ Mn per year within a span of 4 Years. • Grew topline by 35%+ YoY. • Improved market share on marketplaces by 20% YoY. • Developed an in-house reconciliation report for Amazon FBA inventory. Reduced loses due to lost inventory & payments by 50%. One of a kind solution built in-house which would have other wise costed 20% of recovered amount through third party software's. • Optimized ad campaigns, maintained consistent impression share. Improved ROAS by 40% YoY. • Awarded "Digital Disruptor of the Year" at Amazon Smbhav Summit '24. • Improved CVR by collaborating with category and account managers on pricing, PDP quality and deals. • Negotiated with Business Heads and Category Managers at Flipkart and initiated a pilot for refurbished PC category on their marketplace. 09/2020 - 09/2022 • Joined as the first sales team member at this startup. • Improved the overall quality of the entire product catalog by adapting suitable SEO guidelines. • Managed a portfolio of 300+ SKUs from an inventory and pricing perspective. • Increased the number of active products from 90 SKUs to 300+ SKUs. • Strategized and implemented multiple ad campaigns to increase sales. • Handled key B2B accounts, grew customer base and revenue through offline sales by 30% YoY.

Educational experience

• MICA | The School of Ideas

  Post Graduate Certification in Digital Marketing & Communication

  2023.09-2024.09

  (a year)
• SRM Institute of Science & Technology

  Bachelor degree of Mechanical Engineering)

  2016.01-2020.01

  (4 years)

Languages