Hong Keong Tay's Resume

Hong Keong Tay

Co-Founder@ZETA Innovation Co., Ltd | Strategic Marketing Partner@INTER-CHINA CHEMICAL CO., LTD. | General Manager@DDPS Co., Ltd

Nationality

Summary

Co-Founder @ ZETA Innovation Co., Ltd. Over 20 years of experience in 3 best in class MNCs at 3 different countries in Asia Pacific. Extensive business development, management, technical marketing and product development experience with consistent success in the achievement of objectives. Demonstrated the ability to meet and exceed expectations throughout the careers. Winner of Market Focus @ EV1 2007 Pre-marketing and Marketing Award for the best achievement in implementing value chain marketing concept and lead to the success of commercialization of innovative product in Asia Pacific and the first to record sales globally. Core strengths: Systematic thinking, strong integration and reasoning ability, prefer people-oriented management style, actively proceed with strategic planning, coordinating and compromising. Skillful in integrating all related resources to accomplish tasks as a team and able to show execution power with the tendency to take immediate action.

Work experience

Co-Founder
ZETA Innovation Co., Ltd
2021.01-Current
(6 years)
Strategic Marketing Partner
INTER-CHINA CHEMICAL CO., LTD.
2020.08-Current
(6 years)
General Manager
DDPS Co., Ltd
2020.02-Current
(6 years)
Country Manager ASEAN
Chromaflo Technologies
2013.07-2020.01
(7 years)
Business Development Manager, Division Head
Beger Company Ltd., Thailand
2012.01-2013.06
(a year)
Regional Technical Marketing Manager - Dispersion Architecture Coatings & Heat Management Pigments
BASF
2010.09-2011.12
(a year)
Regional Senior Manager - Business Development & Technical Marketing
BASF Auxiliary Chemicals Co. Ltd., China
2005.09-2010.09
(5 years)
Business Development Manager - High Performance Coatings
ICI Paints Thailand (now part of Akzo Nobel Paints Thailand)
2003.06-2005.01
(2 years)
Regional Product Development Manager - Architecture, Wood & Protective Coatings
ICI Paints Malaysia (now part of Akzo Nobel Paints Malaysia)
1999.09-2003.05
(4 years)
Product Development Manager
ICI Paints Malaysia Sdn Bhd (now part of Akzo Nobel Paints Malaysia)
1995.06-1999.08
(4 years)