Hoi Lun (Helen) Reumann's Resume

Hoi Lun (Helen) Reumann

Consultant in E-Commerce, Omnichannel Commerce and Digital Transformation@Self-employed

Nationality

Summary

E-Commerce | Omnichannel Commerce | Digital Marketing & Consulting. E-commerce & Digital Marketing Executive with a strong focus on omnichannel management and responsibility for up to 91 million EUR annual sales. Analytical, empathetic and hands-on leader with management consulting background as well as extensive IT project management and product management experience. Advocate of leading by empowerment, providing the big picture/vision, and communication on eye level. Skilled in building up and expanding new businesses in international markets with profound experience in marketing across online and offline incl. social media and influencer channels; brand building; CRM with customer experience/journey management, customer analytics, community & loyalty management; online category/merchandising management; holistic e-commerce operations incl. online technology, supply chain, payment and customer service. Fanatical about data-based decision-making and creating business impact. Fluent in German, English and Chinese.

Work experience

Consultant in E-Commerce, Omnichannel Commerce and Digital Transformation
Self-employed
2023.10-Current
(3 years)
E-Commerce General Manager Germany
A leading European Omnichannel Health and Wellbeing Retailer
2022.10-2023.01
(4 months)
Head of eCommerce Poland, Czech and Slovak Republic
Tchibo
2021.07-2022.09
(a year)
Head of eCommerce Poland
Tchibo
2020.07-2021.06
(a year)
Head of Online Expansion China
Tchibo
2019.11-2020.06
(8 months)
Head of windeln.de China shop
windeln.de SE
2018.04-2019.10
(2 years)
Senior Project Manager Operations
windeln.de SE
2017.05-2018.03
(a year)
Head of windeln.de China Shop
windeln.de SE
2014.10-2017.04
(3 years)
Senior Project Manager & Multilingual Training Consultant
Machwürth Team International | Organisational and Personnel Development
2012.08-2014.09
(2 years)
President
Nanjing No.1 Toastmasters Club
2012.07-2013.06
(a year)
Executive Consultant
Demmel AG
2011.08-2012.08
(a year)
Vice President Public Relations
Nanjing No. 1 Toastmasters Club
2011.01-2012.06
(a year)
Experienced Manager in CRM
Accenture
2001.04-2010.11
(10 years)

Educational experience

University of Bremen
MA Economics & Business Administration, Marketing, Project Management, Innovation Management
1996.01-2001.01
(5 years)
De Montfort University
MA Economics, Decision Theory, Economic Psychology
1998.01-1999.01
(a year)