Henry
Marketing Associate
MaleLive in United StatesNationality United States
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Work experience
Marketing Associate
Presidio Trust2024.11-Current(10 months)2 years 8 monthsStrategy Associate
Presidio Trust2024.01-2024.06(6 months)• Managed social media accounts, strategies, launches, and content calendars for multiple accounts with over 300k followers across all platforms leading to increases of over 10% in followers, engagements, profile clicks, and other client-specific KPIs. • Facilitated weekly qualification and execution of paid boosting and digital ads for clients, leading to a 45% increase in page visits and a 15% increase in overall engagement. • Managed and led brainstorms for cultural marketing campaigns and strategy teams covering creative direction, brand identity, and global activation. • Perform essential media audits, analysis, and audience segmentation using several platforms including Sprinklr, Talk Walker, Global Web Index, and MRI Simmons. • Prepared monthly activity reports analyzing budget, efficiency, and impact for clients leading to incremental increases in SOW. • National finalist for the NCM Young Lions competition in the PR category.Strategic Planning Junior Analyst
Strategic Planning Junior Analyst2021.11-2024.01(2 years)(2 years 3 months) - Managing daily community management for large verified accounts across all platforms along with continual strategic content design, planning, and development. - Working both independently and collaboratively to develop campaign briefs and strategies focused on a range of clients including neo banking, fintech, pharmaceutical, fast food, electronics, and more. - Staying up to date on the digital latest trends, creating reports, and guiding the team on activating against those trends - Helping turn observations into inspiring insights - Developing a deep understanding of social media platforms within an understanding of how to best execute on each individually - Continually developing crisp and compelling content for client decks and pitches - Perform business and social media analytics using several platforms including Talk walker, Global Web Index, and MRI Simmons - Actively contribute to client meetings, creative brainstorms, and strategy sessions - Cultivating relationships with key decision-makers across the business, including creative and digital strategists, research/analytics experts, and account teamsMarketing And Public Relations Intern
The Hatch Agency2021.05-2021.11(7 months)• Performed daily media tracking and compiled tracking reports for multiple clients providing the team and client with actionable news coverage insights • Prepared weekly agendas and post-meeting action items for both internal and external client meetings • Prepared monthly billing reports providing clients with quantifiable details of our actions for each task during that month • Updated media trackers weekly across multiple accounts to keep our clients updated on their news coverage for the entire week and month • Worked with clients in Healthcare Technology, Corporate Venture Capital, NFTs/ Cryptocurrency, and Artificial Intelligence/NLP • Compiled EOD tracking reports for clients on more than 10 funding/product announcements providing clients with crucial and quantifiable reporting of media pickup on their announcementsData Analyst
Apple2020.12-2021.05(6 months)• Efficiently identify and correct and correct issues by annotating 2D imagery • Optimize existing processes in order to meet client’s goals • Skillfully analyze and remedy deficiencies by making 3D generated data • Communicate effectively in a team environment in order to increase productivity • Use comparative analysis to establish conformity throughout projects • Self QA designed tasks prior to completion • Ability to be open and receptive to feedback and execute necessary changes in a timely mannerMarketing And Public Relations Intern
Athletes & Advocates for Social Justice in Sports2020.07-2020.10(4 months)• Created, edited, and posted content for AASJS social media accounts • Curated data from social media research for extensive media lists • Created and ran multiple social media channels for the organizationSports Media Intern
Linfield College2020.01-2020.05(5 months)• Filmed, edited, and posted content for Linfield’s social media accounts • Edited highlights and interviews for weekly coaches’ interviews • Curated audio, visual, and graphic content for the athletic departmentRecruiting Intern
Aerotek2019.06-2019.08(3 months)• Sourced candidates using a variety of methods through Salesforce and other RWS software. • These candidates were then contacted and interviewed by my team and me. • Upon passing, these candidates were submitted for jobs. • Fully sourced, recruited, interviewed, and placed 4 candidates (Most of allinterns)Project Assistant
City of Albany, California2018.06-2018.08(3 months)o Worked with Senior Project leaders to create project scopes and implement roadmaps o Ran all social media accounts and increased followers and post engagement by over 100% o Helped plan and run city-sponsored events on a weekly basisFit Expert
Road Runner Sports2017.06-2017.08(3 months)o Worked on the sales floor o Stocked backroom shelves and took inventory o Worked cash register
Educational experience
Linfield University
BS, Marketing2016.01-2020.01(4 years)Linfield University
Certificates
SEO Principles
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