Managed everything from the companys Strategic and Commercial Planning to Financial Management, Development of Strategic Partnerships, and Operational Efficiency, serving a total of approximately 5,000 customers per month.Key Responsibilities:Strategic and Commercial Planning for the company;Analysis of the local market, trends, and customer base;Product Management, including Ice Cream, Milkshakes, Churros, Snacks, among others;Financial Management and Cash Flow oversight, addressing needs and deviations;Definition of the customer service model, focusing on the Customer Journey;Structuring Business Indicators vs. Performance;Leadership of a 3-person team.

Responsible for structuring a new proposal for generating business, he worked from planning to commercial operation for new business, selling advertising and events to clients from various market segments.Key activities:+ Market analysis and potential new business+ Strategic planning with a focus on new markets+ Building the sales funnel for advertising sales+ Prospecting, relationships and negotiations with strategic clients+ Sales of space in magazines, websites, social media and events organized by the company+ Management of the Sales Target VS Achievement+ Constant relationship with the market/clients+ Presenting results to direct leadership

Responsible for Structuring and Managing Projects focused on the SME Customer Experience, analyzing the Customer Base, Opportunities, and Deviations, with a focus on Finance, Processes, Systems, Products, and Journeys, aiming for Operational and Financial Efficiency.Key Responsibilities:Business Analysis, Goals, and Deviations (Quantitative and Qualitative);Mapping and Reviewing all Customer Relationship Journeys;Structuring Projects, leading Schedules, Activities, Sprints, and Performance;Engagement in projects related to the company’s new CRM, named Solar;Leadership of the Project to Revise Customer Communication Journeys and Reduce Delinquency Rates;Participation in New Product Launches, supporting the Go-to-Market strategy;Monitoring customer NPS, translating the Voice of the Customer into actionable insights for internal teams;Presenting results and progress to Leadership;Leadership of a 3-person team.

Part of the Product Department, acted as Product Owner for the projects linked to the Fiber Portfolio, working with Go to Market for 100% of the Innovation-related Portfolios.Key activities:+ Analysis of the Portfolio VS New Launches + Mapping the market, competitors and trends+ Structuring processes, systems and portfolios with all areas of the company+ Definition of national and/or regional launch strategy+ Looking at Engineering and Infrastructure, provoking possible changes VS Portfolios+ Vision also of Sales, Relationship and Digital Channels+ Driving the entire Technology Roadmap, such as GPON and CRNs+ Leading squads across the company

As a member of the Commercial Department, was responsible for building Statistical Rationales for Investment and Performance of the Departments Media Plan, impacting all Sales Channels, whether in Negotiations/Budget Management, in People “Capacity”, and in the Evolution of Operational Performance, with Management of ~R$ ~400MM/year,Key activities:+ Analysis of Media Planning VS Return on each Investment made+ Building Media Investment Strategies, based on the Performance of each one+ Structuring the annual Forecast and Budget, defining Targets by Channel, Region, Products, etc+ Looking at the financials and by channel, whether telesales, face-to-face or digital channels, etc+ Construction of proposals for sizing operations (based on projections)+ Constant analysis of the market, consumer behavior, customer base, etc+ Relationship and budget negotiations with all the Commercial Leaders (by channel and region)+ Interface with the Communications team, negotiating/optimizing strategies through MROI+ Structuring indicators and data, disseminating them to the entire leadership+ Presenting results to direct leadership

Responsible for Developing Projects with a Focus on New Business, leading fronts for Strategic Partnerships and Advertising Sales, whether linking the NET brand to other market giants, and/or creating Space sales tables/metrics within the companys programming.Key activities:+ Analyzing the market, trends and competitors+ Prospecting and developing strategic partnerships in the market+ Among the partnerships were those with MetLife, Lenovo, Dell, among others+ Strategic alignment of partnerships, whether for revenue gain and/or brand positioning+ Negotiating contracts, commissions and performance data management+ Go-to-market of partnerships with all strategic areas and operations+ Construction of the performance model for Advertising Sales+ Definition of prices/metrics for spaces within the program+ Presentations of projects to executive leadership

Responsible for the Media Strategy of the Fixed Portfolio, working with:+ ON and OFF Media Planning+ Conducting all Media Operations+ ROI planning and management+ Managing Media Performance VS Opportunities+ Looking at Commercial Efficiency VS Media Investments+ Monitoring competitors communication and media strategies+ Drawing up Media Briefings with Advertising Agencies+ Managing all media projects linked to the agency, ensuring delivery VS quality+ Presenting results to direct leadership

Media agency, responsible for media planning and negotiation for all accounts.Her major clients include Cervejaria Petrópolis, Megaware, Colchões Ortobom, among others.