6 years 1 month (4 years 1 month) As CMO, I lead the Brand Growth strategy and commercial roadmap across tech and consumer electronics categories. I develop and execute 360° marketing initiatives, spanning GTM strategy, B2B sales, KOL/influencer campaigns, performance marketing (SEO, Google & Meta Ads), and marketplace acceleration ensuring alignment between marketing, sales, and distribution channels. I drive full-funnel brand development, from market research and brand positioning to campaign execution and post-purchase experience. I’ve led successful launches of international brands in Indonesia, overseeing everything from product strategy, e-commerce channel setup, to end-to-end import process and regulatory compliance (SNI, IMKG, SDPPI). Beyond marketing, I’ve built national dealer networks, formed strategic B2B partnerships, and transformed after-sales operations to improve customer satisfaction and loyalty. My focus includes brand architecture, market expansion, data-driven planning, and internal team enablement to scale business impact. Key Highlights: • Scaled omnichannel engagement by 50% • Reduced acquisition cost by 25% through automation • Delivered double-digit YoY revenue growth • Built integrated brand strategy and GTM playbooks • Led import, certification, and distribution strategy • Improved after-sales service systems and CX With a balance of strategic vision and operational leadership, I ensure that every brand initiative is measurable, scalable, and commercially effective.

(2 years 1 month) Led the early-stage expansion of international consumer electronics and lifestyle brands in Indonesia, focusing on product lifecycle management, B2B development, and e-commerce operations. Spearheaded strategic partnerships with global brands to identify scalable product-market fit and unlock new revenue opportunities. Built the company’s B2B infrastructure and developed key accounts across national dealers and sub-distributors. Established strong marketplace presence across Tokopedia, Shopee, Blibli, Bukalapak, and other local platforms, aligning product listings, pricing strategy, and promotional activities to drive performance and increase conversion. Worked cross-functionally with import & logistics teams to manage product importation, documentation (including SNI & SDPPI), pricing compliance, and timeline coordination from suppliers to warehouse. Key Contributions: • Launched 10+ international brands into Indonesian e-commerce and retail • Set up end-to-end B2B sales pipeline for domestic distribution • Created brand playbooks to align pricing, content, and growth strategy • Coordinated marketplace optimization campaigns for visibility and sales • Supported early after-sales service SOPs and channel communication

(1 year 3 months) As Purchasing and Product Manager, I led end-to-end procurement processes for all product lines. My responsibilities included registering principal and master dealer partners, negotiating with vendors, and generating purchase orders. I ensured alignment between procurement strategies and company targets, while handling weekly and monthly performance reports covering purchases, sales, and inventory stock levels. Additionally, I was actively involved in project and tender inquiries, including cost analysis and pricing strategies for various bids. My role demanded strong coordination across departments to maintain stock availability, budget control, and vendor relationships, supporting both retail and project-based operations.

(1 year 2 months) I managed the product category and merchandising strategy for the company’s e-commerce platform. My duties included developing competitive pricing, executing promotional plans, and ensuring proper branding to enhance product visibility and conversion. I worked closely with vendors to negotiate deals and issue purchase orders that aligned with the company’s sales targets. Throughout this role, I maintained control over product lifecycle planning, optimized assortment based on customer behavior and market trends, and supported campaign execution for online marketing initiatives. My focus was to drive digital channel growth while maintaining operational efficiency and strong vendor partnerships.