Global Marketing Leader | Branding & Go-To-Market Strategy | Events & Partnerships | Ex-UN (G20), Fintech & Luxury. Head of Brand Marketing | Strategic Marketing Leader | Brand Development & Global Expansion Expert With 15+ years of experience in brand marketing, strategic planning, and 360° campaigns, I specialize in transforming brands into market leaders through data-driven strategies, creative storytelling, and cross-functional collaboration. My expertise spans B2B, B2C, luxury, fintech, and retail, with a proven track record in international expansion, digital transformation, and high-impact event management. What I Bring to the Table - Strategic Vision: Led go-to-market strategies for global brands (e.g., Cabify’s Olympic Games launch, securing 75% market share in urban mobility). - Brand Building: Developed end-to-end branding frameworks (purpose, persona, archetypes) for startups like Troco Simples and consultancies like H&Co. - Global Impact: Organized ministerial-level events for G20/UN, fostering international dialogue, and managed expansion into 10+ markets via Amazon, Mercado Livre, and influencer partnerships. - Digital & Data: Spearheaded campaigns across Google, Meta, LinkedIn, and TikTok, optimizing ROI through market intelligence and customer journey mapping. - Leadership: Built and mentored high-performing teams, aligning marketing with sales and product to drive revenue growth (e.g., 30% NPS increase at UOL EdTech). - Passion & Purpose I thrive at the intersection of creativity and analytics, leveraging storytelling and strategic partnerships to elevate brands. Whether launching products, managing crises, or negotiating with diplomats, I believe marketing is the bridge between ambition and impact.