Heidi Voong (nee Wan)
Global Pricing Associate Director@Kyowa Kirin Co., Ltd.
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Summary
Global Pricing & Market Access | Strategic Operation. Global market access, medical affairs and operational strategy experience with responsibilities across project management, project outputs preparation & delivery, and business development. My professional experience include but not limited to - Product launch readiness (global pricing strategy, trade-off modelling tool, commercialisation strategy, global-local strategy localisation) - Product tracking and dashboard - Pricing, reimbursement and access strategy development - Innovative pricing and access models - Payer behaviour, archetypes and value messages development and communication - Market opportunity assessment - Medical education needs assessment, competitive analysis & strategy planning (multiple therapeutic areas) - Digital medical education strategy - Governance establishment for internal system/ platform - Strategy implementation & communication - Business transformation: people strategy, evidence generation - Business cases & value stories development Market coverage includes Europe, North Americas (US, Canada), APAC (e.g. Australia, Taiwan, China, Japan), and LATAM (e.g. Argentina, Brazil). Prior to life science consulting, I completed my PhD in asthma research. During my first degree, I also spent over one year as an industrial trainee at Novartis Pharmaceuticals in the Respiratory Diseases Division (R&D). When pursuing my PhD degree, I finished a 4-month Biotechnology YES-styled business programme. I had been invited as a guest speaker in various university career events. I am fluent in English and Cantonese, conversant in Mandarin and elementary level in Japanese.
Work experience
Global Pricing Associate Director
Kyowa Kirin Co., Ltd.2025.04-Current(a year)Independent Healthcare Consultant - Market Access | Medical Affairs | Operation Strategy
Independent2016.01-2025.04(9 years)Global Pricing Manager
Kyowa Kirin International plc.2022.07-2025.04(3 years)Consultant - Market Access
GfK2015.10-2016.03(6 months)Senior Analyst
GfK2014.04-2015.10(2 years)Analyst
GfK2013.01-2014.04(a year)PhD student in Department of Infection, Immunity and Inflammation
Glenfield Hospital, University of Leicester2008.09-2012.09(4 years)The Winning Team - Judge / Coach
Glenfield Hospital, University of Leicester2010.12-2012.02(a year)Postgraduate Student and Staff Committee
Glenfield Hospital, University of Leicester2008.09-2011.08(3 years)The Winning Team - As a participant
Glenfield Hospital, University of Leicester2009.11-2010.03(5 months)Industrial trainee
Novartis2006.07-2007.08(a year)Summer Job
All Nippon Airways2002.07-2006.08(4 years)Summer Placement Student
University of Bath2003.07-2003.08(2 months)
Educational experience
University of Leicester
PhD student, Respiratory Research2008.01-2012.01(4 years)University of Bristol
BSc (Hons), Biochemistry With A Year of Placement2004.01-2008.01(4 years)Stonar School
Biology (A), Chemistry (A), Physics (A), Mathematics (A), Chinese (A)2002.01-2004.01(2 years)Tuen Mun Secondary School
HKCEE (24/30), Sciences1997.01-2002.01(5 years)
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he**@**jp
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