(1 year 5 months) Developing and executing strategic marketing and sales plans for B2C and B2B sectors aligned with corporate objectives. Identifying target markets and key customer segments to maximize business growth opportunities. Coordinating and leading sales and marketing events to boost brand visibility and product outreach. Conducting market research and analyzing competitor activities to adapt strategies to evolving conditions. Managing the complete Display Solutions portfolio along with AI products, including Giga and Mega projects. Overseeing all Monitor accounts, including: B2C: Retail, Channel partners, and Online platforms. B2B: System Integrators, End-Users, Contractors, Consultants, and EXPRO. Monitoring competitor trends and market dynamics to refine go-to-market approaches. Building and maintaining strong relationships with industry influencers and strategic partners. Attending key client meetings and supporting the sales team in maintaining relationships, negotiating, and closing deals. Leading a high-performing team by setting and reviewing MBOs, and continuously developing their skills to achieve objectives.

(2 years 8 months) Managing retail accounts including: Jarir Bookstore, Amazon, Virgin Megastore, X-cite, Carrefour, Eddy, Noon, Extra, Lulu Hypermarket, La3eb, Almanea, Alsheta & Alsaif, Black Box, and STC Channel Handling all channel market and commercial partners Managing Samsung.com in KSA for all Monitors products (listing all SKUs,creating A+ content, setting pricing, and planning promotions) Coordinating with multiple distributors by establishing sales territories, setting quotas, and defining goals Increasing partner engagement by expanding product mix in Monitors, leading to greater shelf share and revenue Managing Samsung Monitors category stock profile and ensuring order linearity to avoid overstock and improve sell-through for B2C, B2B, and project deals Overseeing all Display Solutions for B2B deals and run-rate business with partners across Saudi Arabia Managing teams including promoters, sales representatives, and merchandisers

2 years 10 months (2 years 5 months) Driving year-over-year growth between 200% to 300%, consistently exceeding targets. Increasing sell-in and sell-out performance by 150%, surpassing sales objectives. Managing the Eastern Region's channel market and commercial partners, building strong, performance-driven relationships. Coordinating sales distribution by establishing territories, quotas, and performance goals for retail and channel segments. Overseeing a team of 3 merchandisers across 2 major cities, ensuring brand presence and execution across the Saudi market. Boosting ASUS market share from 5% to 16%, and achieving 130% YOY growth through strategic channel management and partner development.

Managing indirect retail accounts including Lulu, Amazon, Virgin, X-cite, and Carrefour Building and maintaining strong relationships with all customers within 5 months Establishing and maintaining quality control and document control systems across the company environment

10 years 2 months • Exceeded hardware and Xbox sales targets by 200% in just 6 months, surpassing expectations. • Expanded customer base in Western Region from 5 to 12 active accounts, enhancing market reach. • Developed and executed Channel Sales Strategy, consistently surpassing sales quotas.

(3 years 6 months) Increasing hardware and Xbox sales by 300% of the assigned budget over a 3-year period, consistently overachieving targets. Expanding the customer base in the Eastern Region from 6 to 25 accounts, significantly growing market penetration. Educating Microsoft partners on products, solutions, and services, enhancing partner enablement and performance. Building and maintaining strong, trust-based relationships with all channel customers and partners. Collaborating with distributors to align with their strategic goals, ensuring mutual success and target achievement.

Managing a diverse portfolio of OEM products including Windows, Office (Windows &Mac), Windows Phone, PC accessories, and Xbox. Supporting sales and product visibility across major retail chains such as Extra, Jarir Bookstore, Lulu, Carrefour, Emax, Hyper Panda, IZone, Tokyo Games, and Virgin Megastore. Leading and coaching a team of 5 sales representatives across 2 major cities, ensuring brand consistency and driving retail excellence. Training retail staff on Microsoft product knowledge, sales techniques, and customer engagement strategies to maximize in-store performance

(5 years 1 month) Achieving the Best Sales Representative Award at Jarir Bookstore in Saudi Arabia, recognizing outstanding sales performance and customer service excellence.

Representing BlackBerry products at the Extra showroom in Al-Khobar, driving sales and providing product demonstrations to customers. Supporting customer inquiries and ensuring a high-quality shopping experience in alignment with BlackBerry brand standards

Serving as a Merchandiser in Al-Khobar, ensuring optimal product display, brand visibility, and in-store execution in alignment with Samsung's retail standards.

(1 year 3 months) Representing Toshiba products at the Jarir Bookstore showroom in Al-Khobar, engaging customers and driving sales. Achieving the Best Sales Representative Award at Jarir Bookstore across Saudi Arabia, in recognition of outstanding performance and exceeding sales targets. Representing Toshiba products at the Extra showroom in Al-Khobar, assisting customers, promoting key features, and driving product sales. Achieving the Best Sales Representative Award at Extra across Saudi Arabia, recognizing exceptional performance and consistent sales excellence