Haytham

Head of Department ( Enterprise Business )
MaleLive in Saudi ArabiaNationality
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Work experience

  • Head of Department ( Enterprise Business )

    Samsung, Riyadh
    2024.02-Current(2 years)
    Developing and executing strategic marketing and sales plans for B2C and B2B sectors aligned with corporate objectives. Identifying target markets and key customer segments to maximize business growth opportunities. Coordinating and leading sales and marketing events to boost brand visibility and product outreach. Conducting market research and analyzing competitor activities to adapt strategies to evolving conditions. Managing the complete Display Solutions portfolio, including Giga and Mega projects. Overseeing all Monitor accounts, including: B2C: Retail, Channel partners, and Online platforms. B2B: System Integrators, End-Users, Contractors, Consultants, and EXPRO. Monitoring competitor trends and market dynamics to refine go-to-market approaches. Building and maintaining strong relationships with industry influencers and strategic partners. Attending key client meetings and supporting the sales team in maintaining relationships, negotiating, and closing deals. Leading a high-performing team by setting and reviewing MBOs, and continuously developing their skills to achieve objectives.
  • Senior Sales Manager

    Samsung, Riyadh
    2021.07-2024.02(3 years)
    Managing Retail and Channel partners across both Consumer and Commercial segments. Overseeing the Samsung Monitors category stock profile, ensuring order linearity to optimize stock rotation and support both B2C, B2B, and project-based deals. Handling key Retail accounts, including: Jarir Bookstore, Amazon, Virgin Megastore, X-cite, Carrefour, Eddy, Noon, Extra, Lulu Hypermarket, La3eb, STC Channel. Managing the full channel market network and commercial partnerships, driving expansion and revenue growth. Leading operations for Samsung.com in KSA for the Monitors category, including: Listing all SKUs, enhancing A+ content, implementing dynamic pricing, and launching promotions. Coordinating with multiple distributors by establishing structured sales territories, setting quotas, and defining sales goals. Increasing channel partner engagement by expanding product mix, boosting shelf share, and generating higher revenue across key accounts.
  • Retail And Channel Account Manager

    Asus
    2019.02-2021.06(2 years)
    Driving year-over-year growth between 200% to 300%, consistently exceeding targets. Increasing sell-in and sell-out performance by 150%, surpassing sales objectives. Managing the Eastern Region's channel market and commercial partners, building strong, performance-driven relationships. Coordinating sales distribution by establishing territories, quotas, and performance goals for retail and channel segments. Overseeing a team of 3 merchandisers across 2 major cities, ensuring brand presence and execution across the Saudi market. Boosting ASUS market share from 5% to 16%, and achieving 130% YOY growth through strategic channel management and partner development.
  • Partner Account Manager

    Microsoft
    2017.11-2018.08(10 months)
    Increasing hardware and Xbox sales by 200% of the assigned budget within just 6 months, significantly exceeding expectations. Expanding the customer base in the Western Region from 5 to 12 active accounts, enhancing market reach. Developing and executing a Channel Sales Strategy in collaboration with the Channel Lead, consistently achieving and surpassing sales quotas. Strengthening channel relationships and driving partner engagement across both Eastern and Western regions to ensure sustained business growth.
  • Partner Account Manager of East Region

    Microsoft
    2014.07-2017.10(3 years)
    Increasing hardware and Xbox sales by 300% of the assigned budget over a 3-year period, consistently overachieving targets. Expanding the customer base in the Eastern Region from 6 to 25 accounts, significantly growing market penetration. Educating Microsoft partners on products, solutions, and services, enhancing partner enablement and performance. Collaborating with distributors to align with their strategic goals, ensuring mutual success and target achievement. Building and maintaining strong, trust-based relationships with all channel customers and partners.
  • Merchandiser and Trainer in East Region

    Microsoft
    2013.08-2014.06(a year)
    Managing a diverse portfolio of OEM products including Windows, Office (Windows &Mac), Windows Phone, PC accessories, and Xbox. Supporting sales and product visibility across major retail chains such as Extra, Jarir Bookstore, Lulu, Carrefour, Emax, Hyper Panda, IZone, Tokyo Games, and Virgin Megastore. Leading and coaching a team of 5 sales representatives across 2 major cities, ensuring brand consistency and driving retail excellence. Training retail staff on Microsoft product knowledge, sales techniques, and customer engagement strategies to maximize in-store performance.
  • Sales Representative

    Microsoft
    2011.10-2013.07(2 years)
    Achieving the Best Sales Representative Award at Jarir Bookstore in Saudi Arabia, recognizing outstanding sales performance and customer service excellence.
  • Sales Representative

    Microsoft
    2008.07-2011.02(3 years)
    Achieving the Best Sales Representative Award at Extra in Saudi Arabia, highlighting exceptional sales performance and customer relationship management.
  • Sales Representative

    BlackBerry
    2008.03-2008.06(4 months)
    Representing BlackBerry products at the Extra showroom in Al-Khobar, driving sales and providing product demonstrations to customers. Supporting customer inquiries and ensuring a high-quality shopping experience in alignment with BlackBerry brand standards.
  • Merchandiser

    Samsung
    2007.11-2008.02(4 months)
    Serving as a Merchandiser in Al-Khobar, ensuring optimal product display, brand visibility, and in-store execution in alignment with Samsung's retail standards.
  • Sales Representative

    Toshiba
    2007.02-2007.10(9 months)
    Representing Toshiba products at the Jarir Bookstore showroom in Al-Khobar, engaging customers and driving sales. Achieving the Best Sales Representative Award at Jarir Bookstore across Saudi Arabia, in recognition of outstanding performance and exceeding sales targets.
  • Sales Representative

    Toshiba
    2006.08-2007.01(6 months)
    Representing Toshiba products at the Extra showroom in Al-Khobar, assisting customers, promoting key features, and driving product sales. Achieving the Best Sales Representative Award at Extra across Saudi Arabia, recognizing exceptional performance and consistent sales excellence.

Educational experience

  • National University

    Bachelor in Computer Science And Engineer
    2005.01-2010.01(5 years)

Languages

Arabic
Native
English
Proficient

Certificates

Microsoft hardware expert silver Microsoft retail sales for windows Microsoft Global office Intel processors company MacAfee all access
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