Hayley
Communications Specialist
FemaleCustomer Service Manager/SupervisorLive in United StatesNationality
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Work experience
Communications Specialist
DTE Energy2026.01-Current(7 months)Senior Financial Copywriter
Falzon Marketing2019.05-Current(7 years)(7 years 2 months) Conduct meetings with new and exsisting clients to discuss products for promotion and create a sales funnel based on client’s goals and available products for sale. Design and present sales funnels using Canva Pro and present to clients for consideration and approval. Conduct deeper research on products approved for the funnel and create SEO content for ad netwroks, including scripts for YouTube, Google and Bing ads, emails, newsletters, and more, following SEC guidelines, for the intention of email and phone number capture. Gather examples of success stories and money made from agreed upon funnel products and create Video Sales Letters that aim for a low CPC or CPA depending on client preference with a conversion rate between 10 and 20% and a complete ROI within 6 months. Manage all projects and updates to existing funnels on multiple deadlines and maintain client communication and expectations.Team Leader-Capital Markets
Rocket Mortgage2020.11-2021.11(a year)(1 year 1 month) Managed a team of mortgage document auditors and analysts Delivered monthly team member reviews and worked with team members towards their promotions. Worked in tandem with other business areas to deliver exemplary customer serviceMarketing Specialist
Fieger Law2016.01-2020.11(5 years)(4 years 11 months) Create firm wide monthly newsletter to capture new events, employee appriciation, and firm wide initiatives. Create video archive for past trials. Order supplies and decor for Mr. Fieger’s private hotel in Anguilla, working alongside Anguillan staff. Manange the distrubution of client settelements, including expert witness and outside counsel fees, in person and through the use of Docusign software. Fill in as receptiontionist as necessary, routing phone calls through the office, and managing clients and outside counsel that arrived for in office meetings.Ghostwriter
Invisble Inc.2014.01-2019.05(5 years)(5 years 5 months) Freelance copywriting, transcription, and resume writer. Independently sought out clients and managed projects and deadlines
Educational experience
Northern Michigan University
BS, English Language and Literature/Letters2011.08-2013.12(2 years)
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