Work experience

• Country Manager

  Ematic Solutions

  2022.12-Current

  (3 years)

  3 years 7 months (2 years 10 months) - Spearheaded cross-funnel digital consulting & strategy (Social, Search,Performance, CRO, CRM, Analytics) for ecommerce clients. - Led a high-performing team of 30+ consultants and specialists.
• Growth Marketer

  Ematic Solutions

  2022.03-2022.12

  (10 months)

  Growth in CRM, Analytics, e-Commerce, SEO, CRO, Content Marketing, and Performance Marketing.
• Corporate Marketing Manager

  Viral Town Experience Ecosystem

  2021.06-2022.06

  (a year)

  (1 year 1 month) - Built internal comms and frameworks during company transformation. - Digitized customer database, initiated employee reward systems. - Developed scalable internal branding assets to sustain team morale.
• Senior Marketing Communications Supervisor

  VietnamWorks

  2020.03-2021.03

  (a year)

  4 years 6 months (1 year 1 month) TEAM MANAGEMENT: - Managing and growing 4 members: 1 specialist and 3 executives. Furthermore, no one actively left my team during our company's hard time of cutting off salaries for 4 months. My team is the most stable team in VietnamWorks' Marketing team during this time. DIGITAL PRODUCT MARKETING: - HR Insider: website planning, content planning, and traffic distribution planning for HR Insider (a content hub with exclusive content for workingprofessionals with nearly 3,000 articles so far). Traffic increased 163%, while cost per sessions decreased 3 times, from 900 VND to 300 VND due to strategic change in budget optimization and channel allocation (shift fromEmail Marketing to Facebook Ads). - VietnamWorks' new feature launching campaigns: creative planning and digital execution for 2 new recruitment features (one for B2B and one for B2C). Adoption rate increased more than 150% after campaigns. BRANDING CAMPAIGN COMMUNICATIONS: - B2C: content planning and communications execution for 3 jobseeker livestreams on Facebook with approximately 15K views. - B2B: content planning and communications execution for 2 employer livestreams on Facebook with approximately 20K views. BRANDING KITS: - VietnamWorks' Calendar 2021. - VietnamWorks' Market Reports: Recruitment Market, Salary, Employee Benefit, and Employer Branding reports.
• Marketing Communications Supervisor

  Ematic Solutions

  2018.01-2020.03

  (2 years)

  (2 years 3 months) BRANDING CAMPAIGN COMMUNICATIONS: - Begin.Again 2019 (emphasis on gaining top of mind and brand positioningwith 1-month online communications+2offline events): reached 9M working professionals, 40K interactions from KOLs' fans, 16K+ online participants, and 350+ offline participants. New users coming to VietnamWorks' site increased more than 40% YOY. - The Big Job 2019 (emphasis on users engagement in 2 weeks prior toChristmas through creative philanthropic motives): 1.9K participants, 1.9K updated CVs on VietnamWorks, and 250 gifts for the orphans and homeless people. EVENT COMMUNICATIONS: - VIP and VVIP Customer Events: planning and executing communications for 10+ events, including event materials, representative speeches, email marketing, and social marketing. - TECH EXPO 2019: planning and supervising communications for this event of 2K+ IT professionals in HCMC, including event materials, representative speeches, and email marketing. EMPLOYER BRANDING: - EVP definition (employee value proposition): researching through internal/ external surveys and focus group to define why people choose to join Navigos Group / VietnamWorks for further employer branding campaigns. PRODUCT MARKETING: - HR Insider: website planning, content planning, and traffic distribution planning for the new HR Insider. Session duration increased 100%, pages/ session increased 16%, bounce rate decreased 8%, total yearly traffic hit 3M sessions. BRANDING KITS: - VietnamWorks' Calendar 2019, 2020. - VietnamWorks' Gift sets 2019, 2020. - VietnamWorks' Market Reports: Recruitment Market, Salary, Employee Benefit, Employer Branding, Digital Recruitment, and Future Skills reports. TEAM MANAGEMENT:
• Brand Supervisor (JapanWorks & KoreaWorks Brand)

  Ematic Solutions

  2017.09-2018.01

  (5 months)

  - Managing and growing 5 members: 1 specialist, 3 executives, and 1 intern. DIGITAL MARKETING COMMUNICATIONS: - JapanWorks Users Generation: partnering with SLS to create the first-ever Japanese test for working professionals. Cost per user acquisitions decreased more than 10 times. - KoreaWorks Fanpage Engagement: managing KoreaWorks Fanpage for 1 month. Engagement rate hit 300% KPI. EVENT COMMUNICATIONS: - JapanWorks Day 2017 (exclusively for working professionals at advancedlevel of Japanese in Manufacturing industry): 200+ participants (over nearly 100% expectation). Show-up rate hit 60% (highest up until this time). BRANDING KITS: - VietnamWorks' Calendar 2018. - VietnamWorks' Leather Notebook 2018. - Navigos Group's Company Booklet. - VietnamWorks' Market Reports: Recruitment Market, Salary, and Employee Benefit reports. TEAM MANAGEMENT:
• Marketing Communications Executive

  Ematic Solutions

  2016.10-2017.09

  (a year)

  - Managing and growing 4 members: 1 executive, 2 associates, and 1 intern. DIGITAL MARKETING COMMUNICATIONS: - Lead Generations: researching and creating market report, salary report, and employee benefits report to take leads for VietnamWorks' Sales team. EVENT COMMUNICATIONS: - JapanWorks Job Fair: running online communications to attract participants to the event. - TECH EXPO 2017: planning & executing communications to attract participants to the event.
• PR Assistant

  Dentsu Redder

  2016.08-2016.10

  (3 months)

  - Contributed to integrated campaigns for Vinamilk, Nivea, Asus, TIKI, and X- men for Boss. - Assisted in end-to-end planning across TVC production, content development, and event execution.
• PR & Content Intern

  VietnamWorks

  2015.09-2016.01

  (5 months)

  - Received the Director’s Award for a 2016 campaign idea that became Vietnam’s first English quiz for professionals, later adopted by Wall Street English, Apollo, and VUS. - Wrote PR content for HR Insider, including a viral article with 50K sessions and 19K shares, setting VietnamWorks' all-time engagement record.

Educational experience

• University of Adelaide

  Student, International Business

  2015.01-2016.01

  (a year)
• Aalto University

  International Business

  2013.01-2015.01

  (2 years)
• University of Economics and Law

  International Economic Relations

  2011.08-2013.01

  (a year)
• RMIT University

  Business Administration and Management general

  2013.01-2013.01
• Le Hong Phong High School For The Gifted, HCMC, Vietnam

  Natural Sciences

  2008.01-2011.01

  (3 years)

Certificates