(2 years 3 months) • Lead brand strategy and advertising growth for clients in FMCG, Beauty, Pharma, and Healthcare sectors. • Provide full-funnel campaign consulting across TikTok solutions: TopView, Spark Ads, Pangle, TikTok Shop. • Collaborate with cross-functional teams to deliver results that meet both performance KPIs and brand goals. • Onboard new clients and scale revenue effectively through consultative selling. Key Highlights: • Drove significant YoY growth for a key beauty-tech client, contributing a large share to category revenue • Closed multiple branding deals using CGI video and interactive effects • Scaled new-to-platform clients to strong quarterly performance through tailored campaign strategy

(2 years 9 months) • Managed full-service campaigns for top-tier FMCG and F&B clients. • Oversaw a team of 6 in delivering 360 campaigns, including digital, social, content, and PR activations. • Consulted directly with brand owners and cross-functional stakeholders to ensure smooth execution. Notable Work: • Led a national campaign for Ovaltine targeting Gen Z parents and children – strong brand lift and digital buzz • Delivered end-to-end campaigns for The Pizza Company, including viral videos, TikTok assets, and paid media

(1 year 8 months) In charged of all marketing campaigns for all Cinestar’s fields of business such as: 5 cinemas, restaurant, gym club and bowling center. In charged of monitoring, co-operating with Cinema Manager in building up executing process so that all activities in the cinemas will be processed thoroughly. • Planning, directing, controlling, coordinating, participating and evaluating in all Marketing campaign of Cinestar Vietnam. • Executing co-branding activities, expanding partnerships (Momo, Coca-cola,Zalo Pay, 123Phim...) to have maximum benefit for Cinestar. • In charged of working with film sellers to get films for the Cinestar cinemas, negotiating on rate cards, showtimes and other relative revenued benefit to maximize benefit for Cinestar. • Budget allocating and managing. • Building up plans and directions for digital media channels of Cinestar: website, social platforms (YouTube, Facebook...)

(1 year 2 months) • Boosted user acquisition through digital campaigns and smart TV partnerships. • Delivered a significant uptick in app installs and VIP subscriptions.

(4 years 1 month) • Led marketing efforts for cinema chains, increasing online ticketing significantly within months. • Negotiated media, film rights, and co-branding deals with leading partners.

(2 years 1 month) - Led digital marketing strategies for 123.vn, focusing on e-commerce growth and user acquisition - Conducted competitor analysis (Lazada, Tiki, Zalora...) to optimize positioning and performance - Proposed and executed co-marketing campaigns with payment and commerce partners - Optimized ad network usage to lower CPC/CPA and improve website conversion rate - Managed email marketing programs: user segmentation, loyalty flows, and campaign automation Analyzed user behavior and traffic data to inform campaign strategy - Executed both short- and long-term campaigns to grow the user base and engagement Key Strengths Highlighted: ✔ Budget-efficient media planning and campaign control ✔ Strong media relations and PR coordination ✔ Highly collaborative team player under pressure