As a Media, I lead the strategic planning, execution, and optimization of data- driven advertising campaigns across a paid & conventional following full- funnel media mix — including Tv, print radio for conventional& for digital it’s programmatic, Google Ads, Meta, TikTok, LinkedIn, Snapchat, and DV360. My focus is on delivering measurable business growth, maximizing ROAS, and leveraging innovative technologies such as AI, machine learning, and first- party data strategies. Key Responsibilities • Lead the end-to-end planning and activation of conventional @& omnichannel paid media campaigns across display, video, CTV, native, search, and social platforms • Manage programmatic operations using Google DV360, The Trade Desk, and other DSPs to ensure high-performing, brand-safe campaigns • Oversee media budgets, pacing, and performance, ensuring efficiency and maximizing return on ad spend (ROAS) • Collaborate with analytics, creative, and CRM teams to integrate audience insights, conversion tracking, and data-driven creative testing • Build and scale real-time bidding (RTB) strategies, leveraging contextual targeting, lookalike audiences, and retargeting techniques • Analyze performance trends, A/B testing results, and platform updates to optimize campaign strategy • Lead client communications, media presentations, and performance reviews for transparency and growth alignment • Stay ahead of digital trends, cookie-less targeting solutions, and evolving ad tech ecosystems to future-proof media strategies Platforms & Tools DV360 | Google Ads | Meta Business Manager | TikTok Ads | LinkedIn Campaign Manager | The Trade Desk | CM360 | GA4 | GTM | Power BI | HubSpot | Salesforce | Tableau Industries Served Real Estate | E-commerce | Retail | Automotive | F&B | Travel | Government | Fintech | Luxury | Healthcare | Education

(1 year 8 months) Spearheaded digital transformation initiatives that contributed in a business growth by 5x, elevating revenue for the company. Directed and optimized multi-channel digital campaigns across programmatic, search, social, and display platforms, resulting in a 30% increase in overall ROAS. Led the execution of innovative cross-platform campaigns for clients such as British American Tobacco, launched Vuse & Glo in MiddleEast on multiple platforms for the first time., also worked on Colgate Palmolive, Shan foods, and Junaid Jamshed, achieving a 50% growth in online and offline sales. Developed a data-driven programmatic strategy that boosted ad recall by 35% and increased purchase intent by 8% for key clients. Pioneered the use of advanced analytics tools (Google Analytics, Power BI,Tableau) to derive actionable insights, optimizing campaign performance and driving continuous improvement. Fostered a culture of innovation within the programmatic unit, successfully managing a portfolio of 30 clients and consistently exceeding KPIs.

2 years 1 month As Programmatic Manager at GroupM, I lead the development and execution of data-driven programmatic strategies that drive measurable results for a diverse portfolio of clients. I specialize in optimizing multi-channel campaigns across display, video, and social platforms, ensuring maximum reach and engagement. My efforts have resulted in a 35% boost in ad recall and an 8% increase in purchase intent for key clients. By leveraging advanced analytics and automation tools, I consistently exceed performance benchmarks while fostering innovation within the team. My focus on collaboration and continuous improvement has strengthened our ability to deliver top-tier results for high-profile brands.

(1 year 9 months) As Senior Media Planner at GroupM, I was responsible for developing and executing comprehensive media strategies across digital platforms. I collaborated closely with clients and internal teams to ensure seamless campaign planning, optimization, and reporting. My focus on programmatic, search, and social media channels contributed to achieving a 50% growth in online and offline sales for major clients. By analyzing market trends and consumer behavior, I ensured our media plans delivered maximum ROI while driving brand awareness and engagement for top-tier brands.

(2 years 6 months) As Digital Media Strategy Manager at publisis group, I led the paid media and digital execution of data-driven digital strategies that delivered measurable results across programmatic, search, and social platforms. One notable campaign I managed resulted in a 30% increase in ROAS by leveraging advanced targeting techniques and cross-channel optimizations. I also spearheaded a programmatic strategy for a major client, which boosted ad recall by 35% and increased purchase intent by 8%. By using tools like Google Analytics, Power BI, and Tableau, I translated complex data into actionable insights, consistently exceeding performance benchmarks and driving innovation for our clients across diverse industries.

(2 years 1 month) As Digital Media Strategist at Convex Interactive, I developed and implemented innovative strategies that drove customer engagement and revenue growth. I led a social media campaign for a leading consumer brand, which increased follower growth by 40% and engagement by 25% through targeted content and influencer partnerships. Additionally, I implemented A/B testing and optimized conversion funnels, resulting in a 20% improvement in website performance and higher conversion rates. By analyzing customer data and market trends, I crafted personalized digital strategies that helped brands strengthen their online presence and achieve measurable business results.

(1 year 1 month) As E-Commerce Specialist at Reckitt Benckiser, I played a key role in driving online sales growth through targeted digital marketing strategies. I optimized product listings and created compelling content that improved product visibility, leading to a 15% increase in conversion rates across major e-commerce platforms. Additionally, I analyzed customer behavior and implemented data-driven strategies that resulted in a 10% uplift in overall sales. My efforts in refining the user experience and improving digital ad targeting significantly enhanced the brand's online presence and customer satisfaction.

As part of the Graduates Trained for Shield program, I gained comprehensive training in key aspects of business management, including marketing, sales, and operations. I collaborated with cross-functional teams on projects aimed at optimizing processes and improving overall business efficiency. During my time in the program, I developed strong analytical and problem- solving skills, contributing to a 10% improvement in project timelines through process optimizations. This experience sharpened my ability to work in fast-paced environments and strengthened my foundation in strategic decision-making and leadership.