Greg
Live in United StatesNationality
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Summary
92% Experienced marketing and community manager with extensive experience in social media execution, content creation, and event management. Met 6/7 criteria - Lacks specific data analysis capabilities. Well-qualified for the role.
1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement)
As Community Affairs and Marketing Director at Japan Center East West Malls, the candidate handled marketing efforts including community engagement. Additionally, managed a volunteer group promoting the Northern California Cherry Blossom Festival.
2, Familiarity with the US market (social media, user habits, cultural background)
The candidate has over 20 years in US-based roles, specifically in San Francisco, indicating a deep familiarity with the US market and consumer habits.
3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.)
Experience detailed at Japan Center Malls where the candidate utilizes various social media platforms for marketing.
4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation)
Involvement with Nerd Stalker Media and the Cherry Blossom Festival showcases content creation and management.
5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization)
Coordinates events at Japan Center Malls and involved in festival management at the Northern California Cherry Blossom Festival.
6, Data analysis capabilities (user behavior analysis, optimization of community strategies)
No explicit mention of data analysis capabilities on the resume.
7, Must be located in San Francisco Bay Area
All positions held by the candidate are based in San Francisco Bay Area.
Work experience
Video Producer
Nichi Bei Foundation2020.02-Current(6 years)Community Affairs and Marketing Director
Japan Center East West Malls LLC2019.03-Current(6 years)I handle and coordinate Japan Center Malls' and its merchant's marketing efforts from Social Media, Event marketing and general marketing initiatives. I act on behalf of the Japan Center Mall and its ownership to represent the malls as part of the greater SF Japantown community initiatives. My role is to interact amongst community and business stakeholders and build collaborative relationships between them to make the whole greater than the individual part.Freelance Videographer
NBC Bay Area2018.05-Current(7 years)Primarily work on Asian Pacific America show with Robert HandaVideo Producer
Monks Media Works2018.03-Current(7 years)Company Manager
FIFTH STREAM MUSIC2017.11-Current(8 years)As Company Manager, I support Fifth Stream Music which is a San Francisco•based nonprofit arts organization and specifically Anthony Brown's Asian American Orchestra in various functions from digital content marketing, PR, and video documentation.Associate Producer
Water Buffalo Pictures, LLC2017.01-Current(9 years)Producing web series in development called Nerdsville • stories of entrepreneurs.Marketing Consultant
Nerd Stalker Media2013.01-Current(13 years)Hands•On consultation with startups in various industries from non•profits to tech companies on projects from strategic planning to tactical marketing execution. The outcomes of my work can be from introducing a product to market to increasing profitability, revenue or awareness using various marketing media channels.Executive Chair, Social Media and Marketing
Northern California Cherry Blossom Festival2013.01-Current(13 years)Created and run a volunteer group of over 50+ volunteers with 10 hard working coordinators to help to promote the festival via social media, web media and other digital media. The Northern California Cherry Blossom Festival is held in SF Japantown and is visited by over 200,000 people each year.Creative Producer
Nerd Stalker Media2011.08-Current(14 years)The Nerd Stalker Tech Blog brings the best of Tech, Startups, Design and the Tech Community through Audio, Video and feature articles. The Nerd Stalker Tech Show Podcast talks about the latest tech and startup news from around the world. SocialTimeTV brings you the latest news of companies and products in Social Media.Member, Materials Engineering External Advisory Board
Cal Poly State University2002.01-Current(24 years)Advise Materials Engineering Department on curriculum and student development. Curently working on getting companies to engage students for senior projects and graduate projects in microelectronics and MEMS.Assistant Facility Director
Nichols Research, Inc.2016.01-2019.06(3 years)Support the SF office in implementing focus group and individual interview projects. Assist clients on focus groups and individual interviews. Audio/Visual recording of all projects. Support of staff consultants to compile research studies. Program online survey using Decipher online service.Media Ninja
SF New Tech2013.03-2017.01(4 years)Working to promote the SF New Tech and New Tech brand by helping promote its services and events to presenters, sponsors and the general tech public. • Promotion of presenters at SF New Tech via blog and social media • Production of Video content on the SF New Tech brand • Customer Service by working with each presenter • Working with media partnerships to cross promote or promote the SF New Tech brandCommunity Aide - Community Planning
Japantown Task Force, Inc.2013.01-2016.01(3 years)• Assisting Executing Director with the roll•out of the Japantown Cultural Heritage and Economic Sustainability Strategy (JCHESS) using event/web/direct marketing methods. • Assist the Mayor's Office of Economic Development and Japantown Merchants Association Marketing/PR Manager to increase visitor traffic to Japantown in areas of online marketing, social media and direct marketing. • Lead the Digital Media Initiative with the Japantown Merchants Association to help Japantown merchants. • Assist small businesses as a business consultant with methods to increase revenue and profitability. • Assist the Executive Director in creating a Community Land Trust. • Web Content Updates/maintenance of sfjapantown.org Show lessOperations / Social Media Manager
btrax, Inc.2010.06-2012.12(3 years)Partner with CEO to run day•to•day operations for our cross•cultural agency • Finance, HR/Organization Development, Growth Management, Facilities, Organizational Processes, & Production Processes Creating & Executing social media strategies and content for both internal marketing and external client PR/Marketing projects/promotions/campaigns. Active usage of social media(twitter & Facebook) and knowledge/analysis using social media dashboard/measurement tools (hootsuite/TweetDeck/Seesmic, FB Insights, Google Analytics). Partner with clients to develop social media strategies to make them successful. PR/Marketing duties include writing english Press Releases, Produce Product Videos, Produce and Execute live streaming of events like SF New Tech, SF Japan Night, Mashup Awards, etc., writing web copy and copy layout advice from a marketing standpoint. Show lessMarketing Consultant
TC International2010.01-2010.05(5 months)Working with Social Media Marketing applications to manage, promote and strengthen a company's products, services and brand image.Business Manager - Japan
Front End Products Group/Applied Materials2007.06-2010.02(3 years)Responsible for regional sales region of over $100M by managing new and existing business opportunities for divisional products and acting as customer interface between US and Japan.Graduate Student
University of San Francisco2006.01-2008.01(2 years)Studied Chaos and Complexity theories as applied to Organizations, Leadership, Social Networks and Careers.Manager, Global Product Management and Global Product Support
Applied Materials2005.01-2007.01(2 years)Responsible for growing the Global Product Management (GPM) and Global Product Support (GPS) infrastructure for a new division that built Wafer Cleaning Equipment for the Semiconductor Industry.Technical Program Manager
Applied Materials2005.01-2006.01(a year)Managed a new product development program team from Concept & Feasibility to Alpha product stages.Senior Manager, Global Product Management – Product Platforms
Applied Materials2004.01-2005.01(a year)Responsible for maintaining strategic and CIP product development and product positioning for all Division’s system products including Hardware Product Mangement, Software Product Management, Program management team, and Configuration management.Technical Program Manager
Applied Materials2003.01-2004.01(a year)Responsible for Copper/Low•k CMP process and system development by managing the start•up and sustaining of the first process development equipment for a new product platform.Program Manager – Assignment, CMP Application Lab Consolidation
Applied Materials2002.01-2003.01(a year)Responsible for the planning, design and implementation of a new development and demonstration lab of 20 process bays (16 individual tools) to consolidate three existing laboratories.Customer Program Manager - Hillsboro, Or
Applied Materials2001.01-2002.01(a year)Assigned by divisional general manager to be responsible for managing on•site divisional support team at customer site to increase tool availability, quality and reliability.Global Product Manager - Copper / Tungsten
Applied Materials2000.01-2002.01(2 years)Managed 200mm Copper Chemical•Mechanical Planarization (CMP) Program to completion of Alpha Exit.Technical Program Manager - Copper CMP
Applied Materials1999.01-2000.01(a year)Managed 200mm Copper Chemical•Mechanical Planarization (CMP) Program to completion of Alpha Exit.Systems Engineer / Systems Engineering Manager
Watkins Johnson1998.01-1999.01(a year)Managed a group of systems engineers to support product development activities. Provided Systems Engineering support for low•k dielectric development program.Program Manager
Silicon Valley Group1997.01-1998.01(a year)Product Marketing Manager
Silicon Valley Group1997.01-1998.01(a year)Responsible for the product launch (marketing collateral, Product Requirements, and project management) of a new product. Appointed by division president to manage/organize cross•functional product group (Operations, Engineering, Quality and Reliability, Process) activities through the end of product introduction and into Pilot production.Systems Engineer / Project Manager
Akrion (fmr Submicron Systems)1995.01-1997.01(2 years)Engineer
Matrix Integrated Systems1993.01-1995.01(2 years)
Educational experience
City College of San Francisco
Associate of Science, Electronics TechnologyCurrentUniversity of Silicon Valley
Bachelor of Science, Electronics Engineering TechnologyCurrentSoko Gakuen Language School
Japanese Language2008.01-2010.01(2 years)University of San Francisco
Master of Arts, Organization and Leadership2006.01-2008.01(2 years)
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