Greg
Writer, Editor and Editorial Consultant
MaleMarketing/SEOLive in United StatesNationality
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Work experience
Writer, Editor and Editorial Consultant
Self-employed2003.06-Current(23 years)(23 years 1 month) * Wrote books, guidebooks, e-commerce, advertising, social media copy, YouTube and audio scripts for companies such as BabyBus, Awdio, HABA US, Harcourt Learning Direct, California College for Health Sciences, Scholastic, Papercutz, DK, Little Brown & Co. and West End Games. * Author of over 100 published books. * Wrote fundraising copy for campaign to construct a public library in Narrowsburg, NY. * Consulted on adapting existing copy for American audiences. * Created intellectual property.Creative Manager Specialist
The LEGO Group2013.01-2022.01(9 years)22 years • Oversaw the development of all engagement content (print, web, app, emailand video), resulting in an average 30% increase in sales. • Conceived content strategy for all owned media. • Co-created in-store campaigns, including Walmart “Meet the Sprockets” initiative, which increased LEGO Classic set sales by 63%. • Worked with Marketing team to create successful B2B "Prescription for Play" initiative, aimed at pediatricians. • Managed media relations for Kids' Engagement initiatives and events.
Educational experience
State University of New York College at Geneseo
CommunicationsMonroe-Woodbury High School
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