Work experience

• VP of Sales

  BFG Supply

  2021.09-Current

  (5 years)

  Developed strategic sales plans to increase market share and drive revenue growth across three customer segments: controlled environment agriculture, commercial growing, greenhouse construction and manufacturing. Increased revenue by approximately $70 mil across all three segments. Created a national account program to unite multiple sales teams under one cohesive strategy to select commercial customers. Assisted the eCommerce team in identifying new growth opportunities within a challenging and rapidly evolving greenhouse construction industry. Established key performance indicators to monitor team performance and ensure accountability. Opened up new territories and identified the unique market dynamics needed to have success. Increasing revenue by approximately $35 million. Implemented training programs that improved sales team efficiency and product knowledge. Cultivated relationships with key clients and vendors, enhancing loyalty and repeat business opportunities. Collaborated with marketing to align campaigns with sales objectives, maximizing lead generation efforts.
• -Western Regional Sales Manager

  BFG Supply

  2015.08-2021.09

  (6 years)

  Led regional sales initiatives, driving growth and market presence across Western territories increasing revenue approximately $13 million. Introduced cross selling techniques among the sales team to focus on higher margin private brands and technical sales. Developed strategic relationships with key accounts, enhancing customer loyalty and retention efforts. ● Analyzed market trends to identify new business opportunities. ● Collaborated with marketing to design promotional campaigns tailored to regional customer preferences.
• Sales Representative

  Tessman Seed

  2012.12-2015.04

  (2 years)

  Opened up a new sales market for a turf and landscape focused distributor in the midwest with commerical growers. Grew sales approximate $3 million. Expanded customer base through cold calling, networking, and relationship building. Managed inventory levels and ensured timely delivery of products to clients. Generated additional sales opportunities with upselling and cross- selling techniques.
• Owner

  Crabtree Nursery and Landscape

  2008.08-2012.08

  (4 years)

  and added additional growing site and landscape services. Increased revenue from approximately $750k to $2.2 million. Landed landscape contract with Coastal Carolina University valued at $250k. Landed Dollar General landscape contract in northeast SC valued at $165k.

Educational experience

• The University of Montana

  Recreation management

  2000.12-2004.10

  (4 years)

Languages