Provide complete oversight of sales activities, including monitoring and directing 14 route salesmen and managing the operations within four warehouses spanning 15 counties and two states. Focus on profitable sales growth, customer service and increasing market share. Monitor daily operations and ensure optimal performance and compliance with company goals and objectives. Consistent leader in new item/brand launches in Northern California•Monitor sales, payroll, budget, and projects for a territory with annual sales of $10M.•Cultivate solid sales and business relationships for 400+ accounts. •Develop both short- and long-term product direction and sales strategy, execute strategies to achieve financial objectives.•Aggressively pursued and acquired 50 new accounts to achieve business growth and increased revenue. •Successful DSD route-to-market launch of Health-Ade Kombucha with one of the highest net sales results in Northern California Region including 60+ secondary placements during launch.•Successful DSD route-to-market launch of Fairlife Brand Milks with one of the highest net sales results in Northern California region with 120+ retail, hospitality, C&U, and healthcare account placements. •Placed more than 200 permanent secondary coolers within territory to establish consistent sales growth.•Increased Net Revenue by $2M average annual sales during tenure.

Oversee daily operations, including staff supervision/evaluation, scheduling, monitoring sales, customer service and marketing. Assists with complete financial oversight, including banking operations, safety and payroll. •Implemented successful service programs to achieve TCE and maintain customer satisfaction. •Conducts meetings to maximize sales, profit and presentation of departments. •Planned, implemented and trained merchandising strategies for store.•Conducted seasonal and special event merchandising and selling strategies to maximize sales.

Provide complete oversight of sales activities, including monitoring and directing 40 route salesmen and managing the operations within two warehouses. Focus on profit growth, customer service and high standard of customer satisfaction. Monitor daily operations and ensure optimal performance and compliance with company goals and objectives. •Monitor sales, payroll, budget and projects for a territory with annual sales of $30M.•Cultivated solid sales and business relationships for 300 accounts. •Aggressively pursue and acquire new clientele to achieve business growth and promote profitable operations. •Foster a collaborative relationship with staff to maintain high level of employee engagement and retention.•Design effective merchandise displays to promote products within the marketplace. Key Accomplishments:•Achieved in excess of $1M of new business sales in 2012. •Facilitated multiple training seminars for Store Managers and District Managers in 2012; resulted in an increase in performance and productivity.•Maintain accident free warehouses by ensuring compliance with safety regulations. •Designed/implemented 100+ custom fixtures in market areas and accounted for $500k+ in additional sales in 2012. •Achieved a 5% increase in total sales for 2010 by implementing 200 additional displays in territory. •Successfully obtained every school district in assigned territory as customers; totaling over $1M in annual volume.

Oversaw daily operations, including staff supervision/evaluation, scheduling, monitoring sales, customer service and marketing. Responsible for complete financial oversight, including banking operations, payroll and P&L. •Implemented successful service programs to achieve customer connection and maintain customer satisfaction. •Conducted meetings to maximize sales and presentation of departments. •Ranked #1 in the company for customer service in 2007-2010.

Provided supervision for direct team and direction/prioritization to achieve maximum research execution and stockroom standards. •Responsible for recruiting, interviewing and training a staff of 70+ employees. •Monitored backroom, logistics and ETL-replenishment operations; ensured compliance with company policies/procedures. •Ranked #4 in district for profitability by implementing and maintaining common practices. •Increased overall logistics score to one of the highest in the district.