Singapore RESPONSIBILITIES: • Partnered with distributors to co-develop GTM strategies, driving mutual growth across Pro Audio, Conferencing, and MI Retail channels. • Led product launches and market activation plans, equipping distributors with tools, training, and campaigns to accelerate adoption and visibility. • Identified, onboarded, and enabled new distribution partners to expand market reach and penetration. • Strengthen relationships with existing channel partners through strategic engagement, performance reviews, and joint business planning. • Strengthened distributor relationships through QBR performance reviews, capability building, and joint business planning. • Monitored channel performance and implemented improvement initiatives to achieve sales targets and service excellence. • Spearheaded entry into new regional markets by leveraging data-driven insights and local distributor expertise. • Drove cross-selling and solution-based selling with distributors to maximize wallet share and customer lifetime value. • Manage and mentor a team of Market Development Managers, fostering a high-performance culture focused on growth, accountability, and customer success. • Defined KPIs and aligned targets with distributors, ensuring accountability and continuous improvement. • Collaborated cross-functionally with marketing, product, and operations to support distributor competitiveness. KEY CONTRIBUTIONS & ACHIEVEMENTS: • Successfully signed new distributors within the first 6 months of joining, accelerating market coverage and product availability. • Surpassed annual sales target by achieving 105% performance against quota, contributing significantly to regional revenue growth.

Singapore RESPONSIBILITIES: • Spearheaded lead generation across multiple channels including trade shows (e.g., Seamless), LinkedIn Sales Navigator, ZoomInfo, Lusha, networking events, and social media to drive qualified leads and maximize ROI. • Managed a portfolio of strategic prospect accounts across Greater China, Australia, and Dubai, with a strong focus on high-risk verticals such as online gaming, e-commerce platforms, and forex trading, where credit card chargebacks are prevalent. • Applied a consultative sales approach to uncover pain points related to fraud, friendly fraud, and transaction disputes, positioning Chargebacks911’s mitigation and revenue recovery solutions as a strategic fit. • Owned the full sales cycle from initial outreach to product presentation, ROI modeling, negotiation, and deal closure. • Partnered closely with internal SDR and solution applications team to drive account activity and collaborated with Pre-sales Solutions Consultants to deliver customized demos and tailored financial impact assessments. • Maintained ongoing alignment with payment facilitators and providers to identify joint opportunities and ensure seamless integration of Chargebacks911’s platform into merchant ecosystems. KEY CONTRIBUTIONS & ACHIEVEMENTS: • Spearheaded successful client outreach in China, Australia and UAE resulting in a 20% increase in the prospecting customer base

Singapore RESPONSIBILITIES: • Developed and executed a regional sales strategy, resulting in a 25% increase in revenue and exceeding sales goals by 10% within the first year. • Led and motivated a regional sales team of 32, achieving a 30% increase in team productivity through structured coaching and performance management. • Oversaw global account management for top-tier clients across North America, EMEA, Greater China Region (GCR), and ANZ, ensuring strategic alignment and consistent customer experience. • Engaged directly with end users to understand business needs and deliver tailored solutions, strengthening long-term relationships and driving account growth. • Collaborated with global system integrators to co-develop solutions and align on deployment strategies across enterprise and public sector verticals. • Owned Go-To-Market (GTM) planning for ASEAN product launches, coordinating with country managers and certification teams on type approvals, HS codes, and launch activities to maximize revenue opportunities. • Directed regional reseller/channel and alliance programs, enhancing operational efficiency, partner enablement, and compliance. • Spearheaded new market expansion and drove new product penetration through targeted campaigns, training, and solution-based selling. • Worked closely with the Managing Director and Operations Manager on forecasting, business reviews, and sales activity monitoring. • Maintained continuous alignment with global business units on market trends, competitive landscape, and growth opportunities. • Built, trained, and motivated the regional sales team, fostering a culture of accountability, customer focus, and continuous improvement. KEY CONTRIBUTIONS & ACHIEVEMENTS: • Achieved 102% against target FY2022. • Drive revenue growth through new account development and business expansion with current accounts and channel partnerships.. • Maintained a healthy gross contribution margin based on COGS. 职位:Country Manager - Malaysia & Brunei January 2014 - August 2021 (7 years 8 months) Singapore •Developed and executed strategies to expand the company's business in Malaysia and Brunei, where it lacks a local presence.This involves identifying and recruiting suitable distributors and channel partners to establish the brand and drive revenue growth •Expertly led the enterprise business team,expanding,recruiting and training new channel partners while calling upon global and local accounts to grow the business in Malaysia and Brunei territory,resulting in significant business growth and increased brand awareness •Successfully grew business and branding awareness through effective collaboration with alliance partners,channel partners,resellers,and distributors,showcasing my exceptional skills in building strong relationships and driving business success •Skillfully led and drove sales to achieve monthly targets and consistently demonstrated solid performance,leveraging deep expertise in unified communication solution partners to deliver compelling proposals and solutions •Proactively delivered pipeline,revenue,and profits targets,demonstrating exceptional business acumen and driving growth and success •Expertly worked on marketing plans and executed in-country marketing events,skillfully engaging with clients and driving brand awareness and loyalty •Managed enterprise client engagement and management,global account engagement and direction KEY CONTRIBUTIONS & ACHIEVEMENTS: •Grew business on average of 45% YoY •Successfully built channel partners from 0 to 150 within a year, with solutions partners of contact centre, UCs, VCs system, and computer peripherals •Hit 220% against target FY2014 •Hit 110% against target FY2015 •Hit 120% against target FY2016 •Hit 135% against target FY2017 •Hit 91% against target FY2018 •Hit 110% against target FY2019 •Hit 137% against target FY2020 •Hit 125% against first-half target FY2021 •Overall Top Sales Person APAC for 2014 •Top Pipeline Generation APAC for 2014 •Top Enterprise Sales Person APAC of 2017 Global Sales Kick-Off 职位:Head Of Business Development Asean April 2018 - December 2019 (1 year 9 months) Singapore I spearheaded strategic and customer relationship activities and worked closely with in-country managers to grow new businesses. I managed a team of 12 business development executives/managers and was responsible for their performance management and hiring. I built increasing awareness for the Jabra brand in the ASEAN marketplace and developed and maintained relationships with potential clients, influencers, and key stakeholders. Moreover, I evaluated new opportunities and led the ASEAN CPQ rollout and other pan-ASEAN projects impacting the enterprise sales teams. I also served as a Jabra Women Network board member to promote workplace equality. My key contribution and achievement were successfully recruiting and training the business development personnel and ensuring they performed.

Singapore RESPONSIBILITIES: • Developed and maintained relationships with key accounts, leading to a 95% client retention rate. • Spearheaded the APAC sales strategy, resulting in a 10% increase in revenue year-over-year. • Successfully presenting card management solution, switching solution, secure internet payment, loyalty system. • Make frequent customer visits to advance and close business, and to assure that customer satisfaction remains at the highest level. • Responsible for leading the charge in capturing market share and securing new business within the Food Service, Grocery, and Specialty Retail sectors in the APAC • Represent company in industry and trade show activities • Accountable for 100% contract renewal quota within territory KEY CONTRIBUTIONS & ACHIEVEMENTS: • Identified and successfully penetrated new international markets, resulting in a 10% increase in market share and a 5% growth in annual sales revenue.

Bandar Seri Begawan, Brunei Darussalam Ishajaya is a Bruneian System Integrator and key business partner of IBM, Juniper, Avaya and sole distributor for Samsung and Lenovo in Brunei. Key responsible is to develop business in B2B and Government business as well as channel/ reseller business. Manage personnel and cultivate client relationships to generate new business. • Identified new market segments • Partnered with Samsung Singapore, Lenovo Singapore, IBM Malaysia, Microsoft Singapore and counterparts in various countries in proposing solutions • Established relationships with business decision-makers ranging from emerging growth industries to local and foreign companies • Forged new relationships and increased specified assignment by over 20% in 10 months period. • Developed sales of new display signage to be implemented across the country.Developed new business exceeded $2million dollar. • Worked with foreign and domestic distributors and manufacturers Accomplishment: • Exceeded sales targets by 20% through effective account management and new business acquisition. • Collaborated with principal's technical and product teams to tailor offerings to local market needs, enhancing competitiveness and customer satisfaction.

Selangor, Malaysia • Job responsibility involved dealing with mid-market size FSI/ Insurance/ Communications/ Publication businesses of IBM, which drove the biggest income stream amongst General Business • Daily responsibility consisted of working with numbers of IBM business partner and coordinating with internal personnel, such as pre-sales support, product or brand managers of particular product pillar as well as cultivated profitable relationship with 30 primary customers and 200 secondary customers • Established client requirements and expenditure parameters, planned suitable product packages and made efficient sales presentations Accomplishments: • Managed 30 mid-market major accounts that produced over USD$2 million in revenues • Collaborated with brand team, pre-sales consultant, business partners/ system integrator to implement effective strategies, so as to better meet client requirements networked with prominent business leaders to promote IBM’s products and services • Recognized for ability to develop and maintain quality customer relationships

(2 years 10 months) Petaling Jaya, Malaysia • Direct sales and account management of top 100 Japanese accounts within diverse industries, including banking, insurance, manufacturing and retail • Sell Fuji Xerox value-added solutions, along with bundled software and services • Coordinated with 3 Japanese counterparts to ensure product specifications • Assembled information for development of Japanese account base sales plan • Established relationships to position Fuji Xerox for future business • Worked with 3 Japanese counterparts in Singapore, Japan and Malaysia to ensure product specifications • Assembled information for development of Japanese account base sales plan • Established relationships with account to position Fuji Xerox for future business • Interfaced with field engineers to design Fuji Xerox products for clients’ existing and potential infrastructure • Worked with Japan counterparts and designed a program to train sales team on the account penetration method Accomplishments: • Persistent sales person and recognized as one of the Top Performers, with sales quotas met 3 out of 4 times in a year for 2 and a half consecutive years • Successfully established relationships with existing as well as new accounts in multi-region territory • Collaborated with sales specialist, technicians and contractors to implement effective strategies to better meet Japanese client requirements and increase sales and market share • Achieved productivity increase by targeting new accounts • Selected to pilot new technology program, A Program (Fuji Xerox proprietarytotal cost of ownership tool) in account penetration, sales strategies and tactics. Committed team leader assisted probationary reps resulting in several meeting and exceeding their sales quotas. Built few success cases to be shared in Fuji Xerox Asia Pacific Pte Ltd (Malaysia), International Business Group (Singapore), Fuji Xerox (Taiwan) and Fuji Xerox Corporation (Japan). • Nominated as Best Trainer for A Program (internal sales tool) in YR2007 and 2008