Work experience

• Sales Director

  Almo Pro AV

  2023.05-Current

  (2 years)

  Self Summary With 20 years in sales and 12 of those immersed in the professional AV space, I’ve learned that growth isn’t just about numbers— it’s about people, adaptability, and precision in strategy. I’ve led business across Latin America and the Southeast U.S., driving multimillion-dollar results by aligning local execution with global direction. My approach blends sales leadership, market development, and a deep passion for marketing. Whether launching campaigns, repositioning brands, or activating channel strategies, I’m energized by turning creative ideas into measurable outcomes. Marketing, for me, isn’t fluff—it’s the voice of strategy and the amplifier of growth. I’m known for being adaptable under pressure, navigating shifts in business climates, vendor landscapes, and corporate structures while keeping teams aligned and performance-focused. I’ve managed complex territories, built high-performing sales orgs, and cultivated vendor partnerships that scale. Recognized by Commercial Integrator’s 40 Under 40, I thrive in fast-paced, evolving environments where leadership, insight, and execution meet. I love this industry for its constant reinvention and the platform it provides to connect people, tech, and opportunity. If you’re looking for someone who can lead with clarity, market with impact, and build with resilience—I’m always open to meaningful conversations Experience 9 years 3 months (2 years 3 months) I lead strategic growth and revenue execution across Latin America and the Southeastern US, overseeing vendor alignment, sales performance, and market expansion for one of the AV industry’s leading distributors. With a strong focus on marketing-driven strategies and adaptability, I bridge global direction with local execution to deliver measurable results. Responsibilities: • Direct territory strategy and sales operations across LATAM and Southeast US • Manage multicultural sales teams focused on performance, pipeline, and customer engagement • Drive vendor relationships and programs with Epson, LG, Sharp, Barco, Listen, and others • Partner with marketing to execute regional campaigns, events, and go-to- market strategies • Oversee forecasting, CRM, and sales enablement processes • Serve as lead on high-value regional clients, AV projects, and cross-border opportunities Key Achievements: • +40% LATAM revenue growth in 3 years through strategic channel restructuring • Led 10+ successful AV roadshows and customer events in key LATAM markets • Recovered and elevated vendor relationships into top-performing partnerships • Supported seamless sales org transition post-Almo/Exertis merger • Boosted team performance through KPI tracking and strategic coaching • Honored as CI 40 Under 40 for market leadership and innovation
• Senior Sales Account Manager

  //

  2016.05-2025.02

  (9 years)

  (8 years 10 months) Strategically serviced accounts on a regular basis, proposing new products and services to maximize revenue. Ensured company compliance with all export standards and international requirements. Identified and analyzed key competitors and related products to stay ahead in the market. Successfully managed a diverse book of business worth $15 million across 50 plus accounts. Spearheaded international sales efforts in 6 different markets, contributing to the company's global presence. Played a pivotal role in training new sales representatives and sales support, imparting sales strategies and processes to reduce process gaps. Contributed to business success by maintaining and applying up-to-date knowledge of sales, promotions, and policies related to payments, exchanges, and security practices. Investigated and integrated new strategies to expand business operations, ultimately growing the customer base. Achieved a forty percent growth in sales volume within the assigned territory through strategic budgeting and effective product promotion. Increased profits through the delivery of excellent customer service, adherence to established guidelines, and meticulous auditing of sales reports.
• Senior Sales Account Manager

  IAVI

  2014.02-2016.05

  (2 years)

  (2 years 4 months) Led global sales efforts for Latin America, overseeing comprehensive sales strategies and initiatives. Demonstrated extensive product knowledge and management proficiency across all Audio-Visual (AV) offerings. Provided timely updates to managers through the consolidation, analysis, and forwarding of daily action summaries. Resolved order and inventory issues by conducting thorough investigations into data and history, identifying alternative solutions, and promptly notifying managers and customers. Excelled in purchasing and resourcing, ensuring efficient and effective supply chain management. Expertly managed territories and provided dedicated customer support. Played a crucial role in assisting customers with special projects and bids, involving resourceful negotiation with manufacturers to secure competitive pricing and successfully close orders.
• Inside Sales Associate

  UnitedHealth Group

  2012.01-2014.02

  (2 years)

  (2 years 2 months) Managed a high volume of 85-100 calls per day, demonstrating effective communication skills and a strong commitment to customer satisfaction. Consistently exceeded performance metrics in effectiveness, adherence, survey scores, and overall quality. Provided assistance to members located in New York, New Jersey, and Arizona, ensuring their needs were met promptly and professionally. Engaged in a range of customer service and documentation duties to maintain a high standard of service. Successfully fulfilled responsibilities while working remotely, maintaining productivity and professionalism in a virtual setting. Officially commended in performance evaluations for initiative, enthusiasm, tenacity, persuasiveness, intense customer focus, and dependability. Actively participated in voluntary customer service training, demonstrating a commitment to ongoing professional development and a proactive approach to enhancing customer satisfaction.
• Inside Sales Specialist

  Maggy London Inc.

  2007.08-2011.11

  (4 years)

  (4 years 4 months) Produced detailed spreadsheets and generated monthly income reports for management, contributing to informed decision-making. Successfully managed invoices and sales records for a substantial portfolio of over 100 customers, ensuring accuracy and completeness. Oversaw supply purchasing, organizational membership fees, and subscriptions, demonstrating strong organizational and financial management skills. Coordinated and organized the Managing Director's travels, client meetings, and itinerary, ensuring seamless logistics. Took on the responsibility of managing detailed aging, computerized and manual cash batch, commission calculations, data entry, order processing functions, and sales journal. Provided valuable customer service assistance in accounting and order requests, enhancing overall customer satisfaction. Utilized language skills to translate documents and facilitate meetings when necessary, contributing to effective communication. Successfully managed all bookkeeping activities using AS400, QuickBooks, Excel, and Simparel, maintaining accurate financial records. Played a key role in the training of new staff, imparting knowledge in areas such as client relations, system operations, and procedures.
• Insurance billing/ Administrative Assistant

  Essex Urology Associates

  2004.02-2007.05

  (3 years)

  (3 years 4 months) Effectively coded and billed insurance claims, ensuring accuracy and compliance with industry standards. Managed the medical front desk, overseeing both manual and computerized scheduling, billings, and the comprehensive management of medical and insurance records, including major carriers and Medicaid. Maintained current and accurate computer-based records of laboratory test results and patient information, contributing to efficient healthcare operations. Managed a high volume of daily phone calls and filing activities, demonstrating strong organizational and multitasking skills. Processed an average of 500 patients on a weekly basis in a fast-paced environment, showcasing efficiency and attention to detail. Played a key role in the training of new employees, imparting essential skills and knowledge for successful onboarding. Orchestrated and executed mass mailings, managed files, handled phone and personal reception, contributing to the overall smooth functioning of office operations.
• Sales Specialist

  Francine's Travel

  2000.04-2003.01

  (3 years)

  (2 years 10 months) Provided high-level administrative and sales support to the Managing Director, ensuring smooth operations and effective communication. Successfully planned and executed local events such as fairs, field trips, and conferences, contributing to the company's community engagement. Organized and booked vacation packages, catering to the unique needs and preferences of Travel by Numbers clients. Innovatively created bundled packages that set Travel by Numbers apart, offering unique and appealing options to customers. Responded to customer service requests and assisted travelers with their diverse needs, maintaining a customer-centric approach. Managed hotel and rental car reservations for various corporate clients, demonstrating meticulous attention to detail. Planned and coordinated all travel arrangements for employees, ensuring a seamless and stress-free experience. Assumed responsibility for all clerical duties, including answering phone calls, checking and responding to emails, meeting and welcoming visitors, and providing personal assistance to the manager.

Educational experience

• The University of New Mexico

  Course, International Business

  2023.01-2024.01

  (a year)
• Kean University

  Communications

  2011.01-2013.01

  (2 years)
• Montclair State University

  Criminal Justice

  2006.01-2007.01

  (a year)
• Katherine Gibbs School

  AAS, Criminal Justice

  2003.01-2005.01

  (2 years)

Certificates