Gísela Gallardo Lassen
Marketing Manager@Teconlogía Especializada Asociada de México, S.A. de C.V.
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Summary
Marketing Manager | B2B Marketing & Communications. Business Management with a Major in Business Administration and Bachelor’s Degree in Economic and Administrative Sciences with 18 years of experience in: Marketing; Communications; Strategic Planning; New Business Development; Corporate Marketing and Integrated Communications areas. Strong background in B2B campaigns and Demand Generation; Project Management; Business Units Control and Management; Customer Service; Budget Control; Report generation to the Senior Management and lead to the right decision making; Brand Positioning. Co-marketing and Negotiations with customers. Agency/Media/Digital Management. Competitiveness, innovation and creativity. Multidisciplinary works teams participation with clear objectives and focus on performance, determining clear and specifically the action to obtain results. Knowledge based in multicultural environments experience, successfully applying policies and philosophies of the company. Customer-oriented, measurable results in the increase and positioning of products and services. Customer service value-added to achieve high quality standards, ensuring a continuous and sustainable growth. Deployment of efficient processes, as well as design of performance indicators for measurement. As Objective: to ensure profitability by department as a core business, creating strategies for a return on investment to shareholders.
Work experience
Marketing Manager
Teconlogía Especializada Asociada de México, S.A. de C.V.2024.01-Current(3 years)Marketing Manager - Corporate Market
Telmex2019.03-2022.11(4 years)Communications Manager - Corporate Market
Telmex2018.09-2019.03(7 months)Business Development Senior Executive - Corporate Market
Telmex2016.05-2018.08(2 years)Marketing and Corporate Communications Manager
SONDA S.A.2008.07-2014.04(6 years)Marketing Analyst
SONDA S.A.2005.03-2008.06(3 years)Marketing Assistant
Sercom-Lureye Ltda.2002.03-2004.04(2 years)
Educational experience
Pontificia Universidad Católica de Chile
Business Management; Bachelor’s Degree in Economic and Administrative Sciences, Major in Business Administration1996.01-2001.01(5 years)Pontificia Universidad Católica de Chile
Business Management; Bachelor’s Degree in Economic and Administrative Sciences Major in Business Administration1996.01-2001.01(5 years)Pontificia Universidad Católica de Chile
Basic Cycle, Mathematics1994.01-1995.01(a year)
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