Set strategy with measurable objectives for the influencer marketing campaigns(Brand Ambassadors)and Elite Club VIP members. Recruit, renew and provide pre/during/post VIP buyer services for the Elite Club (CN+OS) VIP buyers and ambassadors Keep constant communications with ambassadors, elite club members through phone or wechat community. Regular show promotion through official EN wechat Official hotel, airline and other transportation commnuincations with Travel Agents. Event planning, organization, promotions and onsite management of Day 4 show forums. Onsite management of ambassadors services, Elite Club member services, interpretation services, visitor boost and interactive booths. Keep tracking the marketing campaigns, analyze and devise ongoing improvement plans to ensure the reach of KPI. Post-show analysis and summerization. Road show promotion to recruit foreign visitors.

Main Work Scope Annouce and recruit leading enterprises to participate the aplication of awards from the perspective of scale and innovation Promote through multimedia and government platforms Face-to-face communications with enterprises in Shenzhen Verify, appraise and shortlist the applicants Plan and organize the prize ceremony event Main Work Achievements 45% growth in the qty of applicants Bring more promotion channels for these award campaigns to the association Receive more positive feedbacks from the association members Team Management Weekly work arrangement to review the performance and work status Monthly Meetings to have cross department communications

Main Work Scope Plan marketing schedules with measurable objectives for China market. Create USPs and reflect at multi-channels including online platforms such as SEM, social media, eDMs and media-buy ads, bartered internal and external media ads. Hold monthly offline seminar with startups by inviting influential speakers. Track and adjust marketing plan based on the performance. Face-to face communications with Startup organizations i.e Cyperport, Bee+ etc. Prepare and promote the onsite seminars during the show including the Startup Pitch Campaign. Main Work Achievements The attendance of monthly offline seminar reach the scale of 120 ppl. Explore several partners to bring startups to buy the booth The attendance of the onsite forum increased 20% in compare to the last version. Team Management Brainstorming to get tnew ideas from the team Regular appraisal of the work performance

Main Work Scope Prepare marketing plan with KPI based on the marketing budget with the referece of last year Execute online marketing campaigns including Google PPC, DSP, Google Remarketing ,Baidu PPC, Baidu Display, Network, Media Buy, Domestic Social Media (WeChat&Weibo), External eDMs Commnunicate to have barter resources of the main CN medias (i.e Phoenix, Sina, Youku, Hangmei Media, etc.) Provide monthly metrics report to the management. Main Work Scope 60% of attendance comes from online promotion channels The proportion of website traffic covers 45% from SEM, 15% from media buy, 10% from social media, 20% from the eDM, 8% from natural traffic and 2% unknown. Team Management Formulate template for the regular work so as to inprove the teamwork efficiency such as preparing for the ppt template, pre/during/post schedule ahead Get inputs from the team to inspire the team to sharpen with new ideas

Main Work Scope Trade show website maintenance in 3 languages for the internal and external trade shows. Communicate with UI and IS departments to ensure up-to-dated content updates. Website layout and function revamp with project team Project stakeholders to excute yearly website revamp project Optimize the website with SEO setups. Regular appraise the user experience and the conversion rate performance