Work experience

• Senior Executive | Precision - PMX

  Publicis Groupe

  2022.04-Current

  (4 years)

  - Planned and operated programmatic campaigns tailored to client objectives, typically running 1–3 formats/channels across 1–3 phases/campaign. - Utilized DSPs (mainly DV360), social platforms (Meta, TikTok), collaborated with vendors, and other ad tech tools to execute campaigns effectively. - Implemented advanced personalized targeting tactics to enhance campaign relevance, maximize performance, and ROI. - Monitored 3-4 key metrics and adjusted bidding strategies in real-time to optimize, achieved up to 50% improvement in unit cost and performance metrics; reached 40%-60%+ of the target audience. - Managed campaign budgets exceeding $XX,000, ensuring optimal allocation across targeting parameters and ad placements. - Analyzed campaign data and prepared weekly reports, generating insights for optimization and future strategy refinement. - Stayed updated on industry trends, exploring opportunities for innovation and efficiency. - Mentored and supported junior team members, fostering skill development and best practices.