Geoffrey's Resume

Geoffrey

Live in United States

Nationality

Summary

82% Lesspa brings diverse experience in community management, event planning, social media coordination, and community outreach predominantly within non-profit sectors. They've managed community engagement, media outreach, and have a strong presence in planning and executing events, significantly in the San Francisco area. They meet several key requirements, but lack some specified criteria and tech industry experience. 1, Community Growth & Operation Experience (User Acquisition, Retention, Activity Enhancement) Candidate has extensive experience in community engagement and volunteer recruitment campaigns at St. Anthony Foundation, which likely involves user acquisition and retention strategies. 2, Familiarity with the US market (social media, user habits, cultural background) Candidate has worked exclusively in the US market in various roles related to community engagement and media, indicating strong familiarity with US social media, user habits, and cultural background. 3, Social Media Operation (Facebook, Instagram, TikTok, Discord, Reddit, etc.) Managed social media operations at Grassroots Books, indicating experience in social media operation and campaigns. 4, Content Creation & Management (able to plan community content and encourage users to participate in UGC content generation) While content creation and management are likely part of the candidate's roles, explicit evidence of managing user-generated content (UGC) was not mentioned. 5, Online & offline event planning and execution (event promotion, user recruitment, execution feedback optimization) Candidate has extensive experience in planning and executing events, both online and offline, evident by roles at St. Anthony Foundation and Grassroots Books. 6, Data analysis capabilities (user behavior analysis, optimization of community strategies) No specific evidence of data analysis capabilities related to user behavior and community strategy optimization was identified. 7, Must be located in San Francisco Bay Area Candidate is currently located in San Francisco, California, meeting the location requirement.

Work experience

Community Engagement Manager
St. Anthony Foundation
2022.12-Current
(3 years)
Project Manager for The Golden Gate Greenway • a community•led vision for a green oasis in San Francisco's Tenderloin neighborhood.
Volunteer Engagement and Outreach Lead
St. Anthony Foundation
2021.12-2022.12
(a year)
Designed recruitment and engagement campaigns and delivered 9.5k volunteers and $1.02M in•kind support to programs providing essential services and gateways to stability to individuals and families in need. Community Partner Co•Educator Fellow through USF's McCarthy Center for Public Service and the Common Good. Organizational liaison for St. Anthony's Young Professional Committee.
Counter Manager
Macy's
2021.04-2021.12
(9 months)
Promoted to a higher volume counter with the goal of restoring annual sales records by educating a new team, nurturing a returning clientele, and creating in•person and virtual events. Events Lead for the department. Engagement Lead for the store. June 2021 • We Care Service Award July 2021 • 1st ranked counter in district for month’s business performance to plan August 2021 • Customer Service Award for 2nd Quarter 2021
Counter Manager
Macy's
2019.04-2021.04
(2 years)
Building relationships across teams, brands, and vendors. Teaching team members best practices to cultivate ongoing relationships with clients and to advance their professional goals. Creating and promoting special events (in•person and virtual) which excite, educate, and drive sales. Developed strategy to develop a returning customer base, which drove $364k sales in 2019, flipped a 12% deficit to end fiscal year 2019 9.6% above plan, 16.5% over total company performance to plan, and led the territory in performance against previous year’s sales. I was recognized in 2020 and in 2021 for leading the store in driving sales through clienteling and customer appreciation. Show less
Brand Representative
Macy's
2018.01-2019.03
(a year)
Leading team in creating and hosting special events, while building ongoing relationships with clients, vendors, and brand ambassadors. Taught my team best practices to build a loyal returning client base, which vaulted our store's account to the top three across the nation, capped by the brand's top performing launch event within the US in 2019.
Freelance Editor
Freelance
2016.01-2018.01
(2 years)
Line editing and reference editing of works destined for peer•reviewed publication
Community Engagement and Events
Grassroots Books
2014.08-2016.08
(2 years)
Designing, promoting, and executing special events to enrich the local community and drive business • from intimate author signings to panel discussions to midnight launch parties. Led a city•wide book donation program to create pop•up distribution sites. Detailed coordination between our team, volunteers, media, and local partners led to 80,000 children's books donated directly in low literacy neighborhoods over 6 months. Trained and led storefront and warehouse management teams. Hired and trained in best practices, customer experience, and social media management. Sourced and stewarded volunteer groups to build winning events and drives. Show less
Community Outreach Coordinator
Grassroots Books
2012.08-2014.08
(2 years)
Designed and executed media campaign (across traditional media and social media channels) to increase our visibility, communicate our mission, and drive partnerships. I built out the company's social media team and continued to serve as a consultant for advertising campaigns. Managed storefront and warehouse operations, including oversight of scheduling, inventory purchasing and processing, sales, and customer experience. Trained team in best practices. Lead outreach and engagement of volunteers, authors, artists, and community partners to support events. Show less
Print Manager
Insight Magazine
2012.10-2013.10
(a year)
Story and line editing. Recruitment and engagement of content creators.