5 years 5 months

(1 year 10 months) Spearhead organic social and influencer marketing strategies, managing a team of 5 and driving a 30% YoY increase in TikTok engagement and a 10x rise in monthly video views. Orchestrate go-to-market strategies for new product launches, integrating social media, influencer outreach, and UGC, resulting in a 53% increase in organic sessions YoY. Build and oversee organic social strategies for TikTok, Pinterest, Instagram, Facebook, and YouTube. Manage global influencer and UGC strategy with consistent 140% ROI. 2022 and 2023 we beat our CPM goals by 50% while driving hundreds of millions of dollars worth of EMV. Collaborate with creative teams to produce social-first concepts, managing shoot direction and developing content that resonated across platforms. Work with the paid media team to execute whitelisting campaigns that led to consistent 3x return on ad spend. Execute influencer gifting campaigns and events generating millions of organic impressions and ~$1M in earned media value per campaign.

(2 years 1 month) Oversaw organic social strategy leading to 10% TikTok follower growth in 5 months and 20% increase in video views month over month. Developed influencer production program: collaborating with creators to produce 2000+ high quality assets within one year for social, e-commerce, and paid media to repurpose. Conceptualized and executed brand campaigns, garnering millions of views while maintaining CPMs 15% below industry standard. Managed influencer partnerships for 15+ launches and campaigns per year. Analyzed influencer performance from social campaigns and paid media looking at upper funnel (CPV, CPM, AVT) and lower funnel (CPC, CPA) KPIs.

(1 year 7 months) Scaled influencer program 5X in the first year. Refined vetting process, leading to higher performance and lower CPAs. Managed relationships with ~2,000 unique influencers across home decor, parenting, pets, and lifestyle verticals. Lead contract negotiations, reporting, and influencer sourcing. Developed and managed long term partnerships with 90 MVP influencers. Created and managed Facebook community for interior designers, surpassing 3,000 members in the first three months.

followers) to develop and launch their own brands. Designed and managed cross-functional project timelines. Designed and presented pitch decks, increasing partnerships by 50%. Worked with design and operation teams to come up with influencer merchandise brand directions, product selections, and marketing strategies. Develop B2B strategies for agency outreach, such as creating monthly newsletters using MailChimp, determining relevant events to attend, and building and maintaining relationships with agency partners.

Managed 75 broadcasters, including recruitment, negotiations, training, and content development. Organized and developed community building campaigns focused on user retention with 60% participation from top talent and nearly doubling revenue goals. Managed contract negotiations from start to finish. Collaborate with design and social teams to develop assets. Develop and implement live-broadcast best practices. Optimize global time-zone differences across international regions to maximize efficiencies and results.

(1 year 10 months) Developed and implemented social media strategy, including copywriting, scheduling, and uploading, for YouTube, Instagram, and Twitter. Utilized social media analytic tools to track and optimize user engagement. Coordinated and co-directed video and photo shoots. Assisted in day-to-day operations of influencer partnerships team. Recorded and presented weekly and monthly metrics. Put together market research presentation decks. Developed, conducted, and analyzed results of consumer habits survey. Maintained a spreadsheet of 4,000+ suppliers with 70+ metadata fields.

Reported directly to Head of Human Resources, Vice President of Clinical Administration, and Chief Operating Officer. Conducted primary recruiting interviews. Organized Human Resources data and files. Scheduled and coordinated meetings and interviews. Converted data from 2,000 patient files onto an online database.

Evaluate and grade presentations/assignments and record grades. Assisted in development of teaching materials, such as syllabi, visual aids, and assignment requirements.

Oversaw, managed, and delegated tasks to a team of 6 officers. Coordinated services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, requirements, printing and event security for groups as large as 200 people. Developed and facilitated programming for 65 new members, including, but not limited to: risk management, fraternity education, campus education and resources, expectations and responsibilities of chapter members. Scheduled chapter calendar in full. Managed and maintained a budget for new member and chapter-wide sisterhood events and programming.