Increased awareness of the Ubicquia brand and product line to 70+ international utilities in<2years through participation in regional trade shows, developing regional partners and traveling extensively through the region to meet with utility leaders. Managed a sales pipeline that brought over $100K in 2024 via pilots for utilities and industrial customers. Created and Organized webinars to increase brand awareness and lead generation, resulting in over 150 signups and more than 100 participants across Latin America.

Led business development in LATAM; managed and grew relationships with 10 external partners, and worked internally across product management, legal, pricing and marketing to create contracts, content for email marketing, presentations decks, videos and printable media, resulting in a sales pipeline of $4M. Built a live showroom in Mexico City to showcase all products and developed a feedback loop to engineering to improve product issues identified in the field.

Developed and launched a strategy to close out 20+ projects, turning unhappy customers into references by implementing standardized training, and project review for closeout resulting in implementation cost reduction of 20% Led 3 project managers and tech support team of 5 based internationally, to manage projects in Canada, U.S.Latin America, Australia and UK Created the Managed services program to increase customer lifetime value

• Managed the Lutron Latin America Facebook page. • Analyzed user data to identify areas of interest to increase engagement which resulted in an increase of >3% engagement every month • Created the digital marketing strategy for 2 start up companies, creating websites, establishing their social media, digital advertising strategy and content as well as targeted promotions to increase number of customers by 25%.

d • Led team of 2, managed and negotiated a store expansion of the Lutron retail planogram into 45 Home Depot stores in Mexico. Developed merchandising and organized in-store training resulting in a lift of 20% in wallbox product sales. • Developed a distributor program to help each internal account owner plan and manage their customer accounts more effectively, driving sales target attainment by 25%. Compiled distributor data, layered on top deep account analysis which led to a better distribution of coop funds for marketing materials.